Trip Wire Funnel Secrets Behind The ‘DotCom Secrets’ Book Launch

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
to the funnel hacker radio I’m your host
00:20
Dave Woodward super excited about
00:21
today’s episode because it’s all about
00:23
me actually what we’re gonna be going
00:25
through is this is a unique episode
00:27
where we’re going to be doing this on
00:28
audio and video you can get the video if
00:31
you want to on our youtube channel at
00:32
funnel hacker TV but right now what’s
00:34
going to happen it’s not go through this
00:36
I’m gonna be presenting what we call a
00:37
principle that we’ve referred to as
00:39
funnel stacking it’s what Russell went
00:41
through at our live event and fun wacky
00:43
live in San Diego this funnel stacking
00:46
principle well basically covered was the
00:48
three core funnels and how they work
00:49
together the idea behind this is to make
00:52
sure that you actually laced together
00:54
different funnels to maximize your
00:57
client value your lifetime value of your
00:59
client and most importantly how they all
01:01
tie together and why click funnels is
01:04
such an important tool in your business
01:06
so with that said what as again I meant
01:09
to this to me audio and video I’ll make
01:10
sure that everything I talk about that
01:12
people are seeing on the screen that you
01:14
guys understand it here as well but
01:16
there’s three different funnels the
01:17
first ones the tripwire funnel second is
01:19
the webinar funnel third ones high
01:20
ticket funnel all three of these will be
01:22
covered in 3 separate episodes here a
01:24
funnel hacker radio if you again if you
01:27
want to see the actual videos you can go
01:29
to our YouTube channel funnel hacker TV
01:31
but with this let’s dive right into the
01:33
tripwire funnel and what we’re going to
01:34
be going through on this tripwire funnel
01:36
is helping people understand exactly
01:39
what a tripwire is why it was so
01:41
important and how it actually ties in
01:43
and is typically one of the very first
01:45
steps in your funnel stacking events so
01:48
the very first thing you’re going to see
01:49
is you typically have an opt-in page for
01:52
us wind up doing a free plus shipping
01:54
offer here for our tripwire funnel on
01:56
there
01:56
we had a 2-step order form that was part
02:00
of the shipping then we have an OT o
02:02
one-time up sale we also have one-time
02:05
down sale a one-time another one-time up
02:07
sale and then a thank you page and the
02:09
thank you page has what we referred to
02:11
as an offer wall and I’ll kind of cover
02:13
that and
02:13
as we go through this what we’re going
02:15
to be talking about right now though is
02:17
the tripwire funnel that we did that’s
02:19
really helped us build click funnels and
02:21
that was utilizing Russell’s book the
02:23
dot-com secrets blood now if you don’t
02:25
have this book I’m totally shocked but
02:28
if you don’t but if you want to funnel
02:30
hack this the place to go would lead to
02:32
funnel hacker radio.com forward slash
02:34
book and there you can get a copy of the
02:36
free book you can also funnel hack all
02:38
this and utilize this in your business
02:41
so for those of you are seeing this on
02:43
the screen basically what you’re seeing
02:44
is the the landing page for those of
02:47
your listen asan audio what you see is
02:49
on our landing page is we have a 2-step
02:51
order form now it was kind of crazy for
02:55
us here because we actually got higher
02:57
opt-in rates on our 2-step order form
02:59
than we typically even do on some of our
03:01
normal opt-in pages I’ll go through the
03:03
mechanics of a two-step order form in
03:05
just a second but there’s two metrics I
03:07
want to make sure that you guys are
03:08
aware of and things that you’re
03:09
recording and being utilizing in your
03:11
business and tracking first thing is
03:13
gonna be what’s your cost to acquire
03:14
customer CAC you got to know how much
03:17
does it cost you to actually get someone
03:19
in as a customer and again a customer
03:21
we’re talking about here is a buyer I
03:22
want to make sure we know what’s our
03:23
cost for a customer in addition to that
03:26
is what is your average cart value
03:28
because if you can take a look at your
03:30
average car value and if your average
03:31
cart value exceeds your cost to acquire
03:34
a customer you’ve got a homerun there
03:36
because now basically all your marketing
03:38
is paid for through your average average
03:41
cart value so with all that said what
03:44
you’re looking at here is our two-step
03:46
order form and on the two-step order
03:47
form you have your information as far as
03:50
where we’re gonna ship this to and then
03:51
the billing information again as I
03:53
mentioned before we typically get about
03:55
twenty to fifty percent more of our
03:58
people who hit this page and actually
04:01
filled it out which is really kind of
04:03
crazy because it’s actually more people
04:04
than we had on on some of our other
04:06
opt-in pages so on here you’re gonna see
04:08
the very first thing is name email
04:10
address and phone number and then their
04:11
shipping address you then would click on
04:13
get the free book now and it then takes
04:17
you to your billing information so when
04:19
they click that button we already now
04:20
have the majority their information we
04:23
have their name their email address and
04:24
phone number and their shipping address
04:25
then goes to the second
04:27
where they didn’t fill in all of their
04:29
credit card information and realize this
04:32
again it’s a free plus shipping offer
04:34
basically retails for tonight the book
04:36
retailed for 1995 but we bought it for
04:39
you and we’re basically give it to you
04:40
away for free all you all were asking is
04:42
did you pay 795 for shipping anywhere in
04:45
the world that was the offer that’s on
04:47
the opt-in page what we found as we
04:49
started kind of taking a look at this
04:51
here is the the numbers that we ran
04:55
across here is we had about to 1000
04:58
visitors hit the page out of those two
05:00
and thousand visitors thirty-five
05:02
thousand three hundred fifty-two filled
05:04
out the first part of that two-step
05:07
order form and of those 20 of those
05:10
35,000 that filled out the first part
05:12
27,000 636 people actually bought it so
05:15
they filled out the second part of that
05:17
two-step order form that’s a 14 percent
05:19
conversion rate
05:20
crazy crazy awesome numbers we were
05:22
super excited about that the key to this
05:26
though is once they got to the second
05:29
part of that order form is we had an
05:31
order form bump now when you’re taking a
05:34
look at again this on video what you’re
05:36
seeing is on the second part as far as
05:38
your billing information
05:39
you’ve got the dot-com secrets free book
05:41
at 795 they enter in their credit card
05:43
information and then in the little in a
05:46
pop-up box right there on the order form
05:47
itself that’s where your order form
05:49
Bumpus and it has a it’s at yellow says
05:52
yes I want the audiobook with a red
05:54
arrow pointing to the to the little
05:56
thing where they were gonna check and
05:57
again what you’re gonna hear I’m gonna
06:00
read this basically as far as what was
06:01
actually in there and that one-time
06:03
offer is only $37 and if you want the
06:06
new audiobook version of the dot-com
06:07
secrets book plus a bonus of unplug an
06:09
unpublished chapter showing you how to
06:11
get unlimited leads to any of your
06:13
websites click yes to this to add this
06:15
to your order for just a single payment
06:17
of $37 this offer is not available at
06:20
any other time or place
06:21
ship me the book now that’s what’s on
06:23
the second page of that again we have
06:26
27,000 people who basically went through
06:28
that and check that a couple of key
06:30
things I want to make sure you
06:31
understand about this is that the idea
06:35
some of the things we’ve learned and and
06:37
going through the pricing here is
06:39
we have that one-time offer only $37 in
06:42
red and it sticks out real key there and
06:45
I’m the Sun the main things we kind of
06:47
put on there is it kind of goes back to
06:49
you know the whole idea as far as
06:50
McDonald’s old you know do you want
06:52
fries with that
06:52
that’s the idea behind this order form
06:54
bump and so what we ended up doing here
06:56
is for $37 and we actually put that in
07:00
there in red and hi we want to make sure
07:04
they understood it and the reason for
07:06
that was that we found that we actually
07:08
got a fewer people refunding that than
07:12
if we didn’t have if we tried to hide it
07:14
so we wanted to make sure that we had
07:16
solid buyers on this and they actually
07:18
understood knew what they’re buying so
07:19
we put in red make sure it was out there
07:21
and so they actually stood out and again
07:24
two different things you can always do
07:25
one as you can try to hide it get higher
07:27
conversions but you get a higher refund
07:29
rate we wanted to be real open real
07:31
clear about this and that’s why we did
07:32
it that way so with that said it was
07:37
kind of fun we ended up having one of
07:39
our inner circle members come back to us
07:41
and just was so impressed by all the
07:44
results we were getting that he actually
07:45
inputted this in his own in his business
07:48
as well and his numbers went crazy and
07:50
just one things he basically said here
07:53
was so initially I didn’t have one I
07:54
decided I wanted one haha so all I did
07:56
was remove the bonus that he was giving
07:59
that was $197 as an upsell and he made
08:02
it a $17 order bump he says right now
08:04
that’s converting that 26%
08:07
además from Dean Hall and he basically
08:09
said it’s like free money haha so
08:12
understand guys the idea here is and one
08:15
of the main reasons we actually put this
08:17
order form bump in there is we found
08:19
that a lot of times you receive people
08:21
getting three to four or five and six ot
08:24
owes afterwards or up-sales and this
08:26
becomes almost almost embarrassing that
08:30
we used to do it all the time and and we
08:32
found out that basically people love
08:34
their product but they hated the process
08:35
so you can actually use what would
08:38
typically have been an OT o or one-time
08:40
up sale and use that as your your order
08:44
form bump here and your you’ll see that
08:46
it actually helps your conversions all
08:47
the way through your funnel so that was
08:49
something stuff that we ended up doing
08:50
in this I want to kind of go through
08:52
with the average cart value
08:53
was to help you understand the
08:54
importance of that or form bump so just
08:57
from the free plus shipping so again it
08:59
was $7.00 it was seven dollars and 95
09:01
cents
09:02
our average car value for that piece of
09:04
lawn was two or nineteen thousand seven
09:06
hundred six dollars but by adding that
09:09
additional order form bump we actually
09:11
almost dealt more than doubled what we
09:14
came in in other words we got two
09:15
hundred almost 220 thousand from the
09:17
free plus shipping but from the order
09:19
form bump we added another two hundred
09:20
eighty six thousand or in other words
09:22
our total revenue for our at this point
09:26
right now as far as our cart was five
09:28
hundred six thousand twelve dollars and
09:30
20 cents or our average cart value it
09:33
throughout this trip are so far is $18
09:35
and 31 cents so for every book we gave
09:37
away we brought in 1831 cents now the
09:42
next thing here as far as the up sale
09:44
number one I want to kind of make sure
09:45
you understand as we’re kind of going
09:46
through this year how all this works so
09:49
they’ve now gone in and they’ve bought
09:51
they bought the book they may have may
09:54
or may have not selected the order form
09:57
bump but now what’s going to happen is
09:59
now they’re gonna get to receive now
10:01
another order the opportunity to have an
10:04
OG oh here now the key here is when
10:07
you’re selling information product I
10:09
want to make sure we understand this
10:11
you’ve got to make sure that the very
10:13
next product that you have in your in
10:15
your funnel here is something that’s
10:18
going to be what’s the next step for
10:21
them in other words you cannot sell them
10:23
the same thing in a different format
10:25
unless you’re doing supplements if
10:27
you’re doing supplements it works fine
10:28
because that’s exactly how what people
10:30
wanted as weird as it sounds when we
10:32
were doing the our supplement funnel
10:34
earlier the very first thing was one
10:36
bottle the next up sale was three
10:38
bottles the next upsell was six which
10:40
again seems ludicrous they haven’t even
10:42
received any of the product but just due
10:44
to the fact that they’ve already they’re
10:46
excited about the product they want more
10:47
of it before they’ve even tried it it
10:49
works real well there it does not work
10:51
that well when you’re looking at an
10:54
information product or anything like
10:55
that so when we’re looking at those
10:57
types of things it’s again it kind of
11:00
goes back to the ID as far as having a
11:03
niche and that is once a person scratch
11:05
that itch
11:06
or they believe that what they bought
11:08
will scratch that itch for them that
11:11
itch has now been satisfied and you’ve
11:13
got to give them something next or in
11:15
other words what would be the very next
11:17
logical thing that they would need to be
11:20
able to satisfy whatever the total
11:23
business line is that you’re looking at
11:24
so for us what it was was we wanted to
11:28
make sure that the next thing they got
11:29
were instant traffic hacks that was our
11:31
next product now a couple things to make
11:34
sure you understand for those of you
11:36
guys who aren’t seeing this and that is
11:38
when on that oto you’ve got to make sure
11:40
that you let them know that their order
11:42
is not yet complete to send them to what
11:46
they would perceive to be a thank-you
11:47
page will totally destroy your
11:49
conversions here so at the top of our
11:52
page here it says your order is not yet
11:53
complete do not close this page please
11:55
watch this short video below the idea
11:58
here is we want to make sure that people
12:01
understand there’s more there’s still
12:03
more to come and by doing that it
12:05
actually helps them understand that you
12:07
know what they’re they actually could
12:09
add additional things very very simple
12:12
to their order and that’s what we talked
12:13
about throughout this whole step here so
12:16
the idea is you want to make sure that
12:18
you keep that buying loop open if the
12:20
buying loop gets closed again your
12:22
conversions on this will be terrible so
12:24
we won’t look a little bit higher price
12:26
point here we did $197 and for us it’s
12:30
where we want it to be because we wanted
12:32
to have a higher average cart value we
12:34
knew we probably have as many takers on
12:36
it but we wanted to accomplish more of
12:39
as far as an average cart value and
12:40
that’s why we went with this so at the
12:43
top of it was a video and again real
12:45
quick as far as on the opt-in page
12:46
videos for us have never really
12:48
converted that great on the opt-in pages
12:50
but they work awesome on our OTO pages
12:53
so we ended up doing an OTO with that
12:56
with Russell’s video there again it’s a
12:58
short video six seven eight minutes
13:00
talking to them about what they’re gonna
13:03
get by buying the instant traffic acts
13:06
now I want to kind of go through what
13:09
the numbers were here so the upsell
13:10
numbers at this point was we have 28,000
13:13
458 visitors to this page of that 1200
13:19
four people purchased $197 instant
13:22
traffic tax the conversion on that
13:24
purchase right was 4% then now let’s
13:28
talk again we’ve been I’ve tried to
13:30
focus so much here on the average cart
13:32
value because that’s what you guys need
13:33
to be focused on your tripwires
13:34
the average cart value before this was
13:36
18 dollars and 31 cents where our total
13:39
revenue again was right around 500 6000
13:41
this one OTO added almost another 50% in
13:45
revenue we went from the the people
13:48
buying that those 1200 NT 4 people who
13:51
bought $197 product added another
13:53
250,000 $978 or in other words now our
13:57
total revenue is 750 six thousand nine
13:59
hundred ninety dollars our average cart
14:02
value went from eighteen dollars and 31
14:04
cents to twenty-seven dollars and thirty
14:06
nine cents huge huge increase just by
14:10
adding the OTO again a couple things to
14:11
remember on your OTO s make sure that
14:14
you keep the buy and loop open and that
14:16
your next thing in your OTO is the next
14:20
thing or the next step logical step that
14:23
they would need to take to accomplish
14:24
whatever their their long-term goal in
14:26
this process is now as far as the down
14:30
so what we ended up doing the down sale
14:32
was a real quick video if they if they
14:35
chose no they didn’t want that you know
14:37
we basically wait need help let me
14:39
finance it for you and then we just did
14:40
a payment program there we could either
14:42
do three payments of $97 it was
14:45
basically we ended up doing and it was
14:47
Add to Cart three three payments of 97
14:50
bucks
14:51
the next thing then was the upsell an
14:54
upsell number two here is again it’s the
14:57
next logical step and I cannot stress
14:59
that enough to you guys for us we ended
15:02
up going with our perfect webinar
15:04
secrets so they bought the dot-com
15:05
secrets book now they understand that
15:07
they’re they’re gonna be buying they’re
15:09
gonna be receiving a book that talks all
15:11
about how to start a business online the
15:13
next thing logical step was well if I’m
15:15
gonna be doing that I probably need to
15:16
get traffic to it so we end up doing
15:18
traffic the second OTO is to get our
15:21
perfect webinar secrets and again the
15:24
reason behind this is for a lot of our
15:26
buyers and everything else the webinar
15:28
is one of the main ways they’re going to
15:29
be able to bring in a ton of
15:31
and helping their business so was again
15:33
it was a logical step here on this our
15:35
price point was 297 dollars and again I
15:39
can’t stress enough you’ve got to make
15:41
sure the very topic for those you guys
15:43
weren’t seeing the video here it says
15:44
stop everything and it says your orders
15:47
almost complete you don’t want to miss
15:49
the limited time offer and then Russell
15:52
goes through a quick little video here
15:53
talking about the perfect webinar
15:55
secrets what they’re going to receive
15:57
all that kind of stuff and the numbers
16:00
we ended up having on this on our second
16:02
oto was we have 24,000 615 visitors to
16:07
this page 439 baht
16:09
so it’s a two percent conversion rate
16:11
but again that’s a two percent
16:12
conversion rate four and thirty nine
16:13
buyers at the 297 price so as far as our
16:17
average cart value so far we started off
16:20
with our oto from oto number one at
16:23
250,000 brought us to our total revenue
16:25
there at 756 our average cart value at
16:29
that point was twenty seven dollars and
16:30
thirty nine cents from this
16:33
oh do we added another hundred thirty
16:35
thousand kind of 3383 bucks so our new
16:39
total revenue at this point now is
16:41
almost nine hundred thousands eight
16:43
hundred eighty seven thousand three
16:44
hundred seventy three dollars of twenty
16:45
cents so our new average cart value is
16:48
now thirty-two dollars and ten cents
16:51
it’s crazy crazy numbers because that
16:53
basically means for every book that
16:54
we’re givin away we’re making thirty two
16:57
dollars and ten cents crazy crazy
16:59
numbers the last thing I want to talk to
17:03
about here and that is the importance of
17:04
the offer wall now they’ve they’ve gone
17:07
through all the oto they’ve gone through
17:08
our sales funnel know exactly where
17:10
they’re at and now it’s basically this
17:11
is our thank-you page but our thank-you
17:13
page is more than just a thank-you page
17:14
we have three different steps to it the
17:17
first step shows it exactly how they can
17:18
get access to it so so step number one
17:21
access your order here above that is a
17:23
video it’s about two minutes of Russell
17:25
basically talking about what they’re
17:26
gonna be receiving how all that works
17:28
the second step then is realize they
17:32
just bought a book on how to make money
17:34
online so step number two is if you want
17:36
to make more money with our affiliate
17:38
referral program here’s how and so now
17:40
they can actually make money selling
17:42
what they just bought it’s worked out
17:44
great for us as far as
17:45
adding new affiliates the third thing is
17:48
something I really want to spend some
17:48
time here and that is helping you
17:50
understand this is a great place to put
17:53
your other offers that’s why we would
17:54
call this the offer wall so at the
17:56
bottom we have three different offers
17:58
the first one is to join the dot-com
18:00
secrets labs monthly it’s a 497
18:03
marketing gift for free again it’s
18:05
another free plus shipping offer this
18:06
now is our new funnel university the
18:09
second one is to get the webinar script
18:11
and the DVD shipped to you for free
18:13
again it’s another free plus shipping
18:14
offer realize this is the exact same
18:18
webinar perfect webinar script that we
18:20
had as our OTO number two so if they
18:23
didn’t buy that they now have the option
18:24
of going through and seeing all that
18:26
again the third thing then was if we
18:30
want to basically provide them our 108
18:32
proven split tests and this puts them
18:34
again into another continuity program so
18:36
all three of those are three different
18:39
ways that they can actually get back in
18:42
and spend more money with us so this is
18:44
why we call it the offer wall it works
18:45
great on the Thank You page a place we
18:48
definitely would encourage you guys to
18:49
do if for some reason you don’t have the
18:53
dot-com secrets book I’d be shocked but
18:54
for some reason you don’t or you forgot
18:57
the funnel that you went through to get
18:58
it what I’d encourage you guys to do is
19:00
to go to funnel hacker radio.com forward
19:02
slash book and you can actually go
19:04
through this whole process funnel hack
19:06
this that’s the whole reason we want you
19:08
guys going through it use this in your
19:10
business it’s again it’s been one of the
19:13
things that has helped us build click
19:14
funnels was this book and this book
19:16
funnel so I wanna make sure you guys
19:17
understand how it works again realize
19:20
please I’ll try to slow it down here and
19:22
try to drive this point home C AC AC V
19:26
massively important into your business
19:28
what is your cost to acquire a customer
19:30
you have to know that number the next
19:33
thing then is what your average cart
19:34
value again if you can get that average
19:36
cart value to equal or exceed your cost
19:40
to acquire customer you can’t spend
19:42
enough money because everything every
19:44
dollar you spend you’re getting it right
19:45
back they’re paying you to market to
19:47
them understand those numbers now I
19:50
always get people saying well Dave I
19:51
don’t have a book or this doesn’t this
19:53
only works for books that is not the
19:55
case at all trip wire funnels work for
19:58
a whole bunch of different things and I
19:59
want to cover a couple of those things
20:01
for you right now in case you don’t have
20:03
a book let’s talk about a couple of
20:04
things that you could actually end up
20:05
doing we talked about this in Russell’s
20:09
book in his dot-com secrets book the
20:12
thing we refer to basically here is the
20:14
secret formula and that is you’ve got to
20:16
know who are you fishing for where are
20:19
they at
20:20
what’s the bait you’re gonna use and
20:22
what’s the results are trying to give so
20:24
with that said let me show you a couple
20:27
of different types of things that you
20:28
can end up doing in other niches as
20:32
tripwire funnels trading the low and one
20:34
of the I think it was a second episode I
20:35
ended up doing he’s he’s done the
20:39
targets again basically his often was
20:41
claimed 10 free round adhesive hyper
20:42
active targets yes rushing my ten free
20:45
targets before they’re gone again he’s
20:47
in a different niche where they
20:49
basically are he’s dealing with people
20:51
who love guns and and that whole niche
20:52
and because of that that’s the offer
20:55
that he used and he built a massive
20:57
massive business off of it literally
20:59
seven almost eight in fact by now it’s
21:01
in the eight figures off of given away
21:03
free targets another one
21:07
Perry Belcher ended up using great great
21:10
marketer and what he had was here’s a
21:13
guy who basically had Perry has a
21:15
business where they sell custom tailored
21:18
suits very hard thing you would think to
21:20
sell online how are you gonna sell
21:22
custom suits well what he ended up doing
21:24
is he knows that anybody who has custom
21:26
suits loves the way that they look and
21:29
most likely doesn’t have just custom
21:31
suits they also have custom shirts and
21:34
with those custom shirts the majority
21:36
likely will be shirts that have French
21:38
cuffs so what he ends up giving away are
21:41
French cuff links so his offer there is
21:44
get this thirty eight dollar pair of
21:45
silver not cuff links for free as part
21:48
of a huge French cuff EECOM national
21:50
promotion he’s got a picture there of
21:52
these French cuff knots yes send me my
21:55
free pair of silver not cuff links and
21:57
that’s how he’s built a massive business
22:00
selling custom suits by offering free
22:03
trip wire for selling for giving away
22:06
cuff links another one pair you actually
22:11
help
22:12
also and this is in the survival life
22:14
business is actually survival life is
22:16
the company and this is to give away his
22:19
credit card knife and this credit card
22:22
knife I can tell you I have I think five
22:24
of them now I thought I’ll hack this so
22:26
many times and it actually is we were
22:28
driving uh I was with my kids my third
22:31
son has really gotten we actually
22:33
stopped in Vegas and living in
22:35
California people are like coming we
22:37
can’t buy anything at a convenience
22:39
store like combined in Vegas so we
22:41
stopped in Vegas and what’s my son fine
22:43
but a nice he’s a dad you can actually
22:45
buy nice right here in Vegas so he
22:48
bought a knife and not as I’m sitting
22:49
there as we’re driving I said well
22:50
Christian you know you I can actually
22:52
get that knife for free is that you can
22:54
how and so I told him basically about
22:56
this whole survival life page how it all
22:59
ties together so as we’re driving he’s
23:01
online and he got so hooked into the
23:05
idea of a credit card knife for free and
23:08
then from there you get a high-end knife
23:11
and all these different things so I
23:13
think we ended up buying four or five or
23:15
six of those things on the drive as we
23:17
were heading up to Boise
23:19
so again crazy crazy offers that you can
23:22
do realize that the tripwires they work
23:24
it sucked in my 13 year old son to the
23:26
point where we spent a couple hundred
23:27
bucks driving from Southern California
23:29
up to Boise understand the trip wire is
23:32
a massive massive success in your
23:34
business it’s something you’ll
23:35
absolutely crush so with all that said I
23:39
want to make sure that you understand is
23:40
we start wrapping things up here the
23:42
importance of the trip wire again is to
23:44
understand your cost to acquire customer
23:46
and your average cart value get those
23:48
things to equal exceed and you’re off
23:50
the races
23:51
but if for some reason they don’t
23:54
realize the trip wire is still one of
23:56
the best ways of acquiring a customer so
23:59
we love working with you guys
24:01
funnel hack us that’s the whole reason
24:03
we provide all this content out there is
24:05
make sure that it works for you again
24:06
funnel hacker radio.com
24:08
forward slash book go get it guys and
24:10
gals thanks so much for everything guys
24:12
and gals and we’ll talk to you real soon
24:14
thanks for listening to funnel hacker
24:16
radio podcast if you’d like to be
24:17
notified anytime we release a new
24:19
episode just subscribe over at motto
24:21
hacker radio com
24:22
in addition to that we’d love to send
24:25
you a free
24:25
yeah you can find that free gift at fun
24:28
Oaxaca radio.com forward slash retrial
24:31
one last thing is we love giving away
24:34
cars so if you’d like access to a free
24:36
dream car all you have to do is go to
24:39
funnel hacker radio.com forward slash
24:41
dream car and you’ll get all the details
24:43
thanks again for listening

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