Troy Howard, Social Proof: What’s Better Reviews Or Testimonials?

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
back and fuddle hacker radio i’m your
00:19
host dave woodward today you guys are in
00:21
for a real treat I get asked all the
00:22
time about how important social proof is
00:25
and so it’s brought on a friend of mine
00:27
named I just actually got to know if you
00:29
weeks ago and this is troy howard he is
00:31
the founder of so tell us so so tell us
00:35
jump right in here Troy it’s also what
00:37
is so tell us and why is social proof so
00:39
important yeah thanks for having me on
00:41
the show Dave I really appreciate it
00:43
yeah social proof is so important I mean
00:46
if you really think about it nowadays we
00:48
can thank Google and Amazon for
00:51
basically creating a world where you
00:54
know we don’t want to hear what the
00:54
business has to say about themselves you
00:56
want to hear about what everyone else
00:58
has to say about them so you know from
01:01
it’s really a shift in marketing where
01:02
you know it’s less of you talking about
01:05
yourself and really getting you know
01:06
raving fans you know your customers out
01:09
there talking about you and you know
01:11
that’s what we focus on is helping
01:13
businesses do that I love it I know
01:15
that’s one thing we spent a ton of time
01:18
trying to educate and talk to people
01:19
about the importance of going out and
01:21
really getting not just testimonials but
01:24
getting to raving fans who will
01:27
literally speak for you on behalf of
01:29
your company and we’ve been fortunate i
01:31
know our russell runs its inner circle
01:34
is completely filled by nothing else
01:36
than testimonials we don’t sell it we
01:38
will promote it the only way you get
01:40
into basically as you’ve you’ve gone
01:42
basically you’ve either seen some of the
01:44
videos of other testimonials talking
01:45
about it and basically then call our
01:47
sales guys and they decide whether or
01:49
not you’re good fit so for us we’re a
01:51
huge huge believer in the importance of
01:53
going out and really almost working for
01:55
free if you have to to get those types
01:57
of testimonials and the types of clients
01:58
and things and I actually I missed some
02:01
of your sales guys everything else while
02:03
back at another event we were at and I
02:06
played around with your app and I know
02:08
that your app is a little different than
02:10
other
02:10
as a software company stuff so tell us a
02:13
little bit about how so tell us actually
02:16
works why it’s important and how do you
02:18
use that to gain a social proof that you
02:21
got a unique actually use that to
02:22
leverage your marketing yeah so the way
02:25
so tell us is different is we took an
02:28
approach we SAT back we looked at the
02:29
reviews system and the review industry
02:32
and tried to figure out okay what’s
02:33
wrong with it and how can we make it
02:34
better you know not only for ourselves
02:36
but for our clients you know and what we
02:39
realized very quickly was that the
02:42
review systems out there in the review
02:44
industry was just being inundated with
02:46
fake reviews I mean like Amazon last
02:49
October sued 1500 companies that their
02:53
entire business is just putting off it’s
02:56
just putting up fake reviews you know
02:58
and it’s like okay well how can you
02:59
trust that you know you go on Amazon and
03:01
that’s the whole point you’re going
03:02
there because you want to see that
03:04
feedback those five star reviews and
03:06
that’s going to make that decision to
03:08
you know to purchase and and it’s full
03:10
of you know fake reviews so we tried to
03:12
you know figure out a way to you know
03:14
get around that and and really make them
03:16
real and that’s when we came up with the
03:18
idea of video reviews so think of like a
03:20
video testimonial but it’s an actual
03:23
review meaning that it’s been verified
03:25
by a third party which is us to confirm
03:28
that they are really a client of yours
03:30
and so it took us a couple of years to
03:32
build the software and launch it but
03:35
it’s really gone just crazy after that
03:38
because of the power that people are
03:41
seeing in it because not only is it like
03:42
that video testimonial which is great
03:45
because it captures emotion and it can
03:48
transfer that emotion to the person
03:49
watching it but by us adding on the
03:52
third party verification and the review
03:54
factor amazing things have happened
03:57
where likes which helps the so tell us
03:59
reviews are actually showing up like on
04:01
the first page of Google and in fact
04:03
Google is actually started pulling our
04:05
reviews into like businesses google
04:07
places you know right there so it’s that
04:10
power of a review where you actually
04:12
have starred you know that the five-star
04:14
sitting there in the search results and
04:16
our system basically helps automate that
04:19
so like you saw our app it kind of
04:21
starts with that app and you can
04:23
basically use in the
04:24
app you can capture a video audio or
04:26
written review from your customer in 30
04:29
seconds or less and if you come i’m
04:32
going to ask real quick troy i want to i
04:34
wanna make sure our listeners understand
04:36
there’s a big difference between a
04:37
testimonial and review so you know my
04:40
kind of help them really understand what
04:42
why that is so important and how it’s
04:45
different ok perfect i appreciate you
04:48
asking that date because there is
04:49
there’s a huge difference you know a
04:51
testimonial is great and we encourage
04:54
people to get testimonials all the time
04:55
but the difference between a testimonial
04:57
and a review is the fact that a third
05:00
party is involved that has done some
05:02
sort of a verification and a review is
05:06
cannot be modified or edited or changed
05:09
by the businesses meaning that it was
05:11
submitted through a third party and it
05:13
is exactly the way the person submitted
05:16
it you know so the business can’t edit
05:18
it wears like a testimonial you make it
05:20
a great video testimonial but you may
05:22
only use a piece of that in your
05:24
marketing and you can kind of edit it
05:25
and tweak it and do what you want with
05:27
it whereas a review it’s not you’re not
05:30
editing it you’re not tweaking it and
05:31
changing it you know it’s raw and it’s
05:34
straight from the customer and because
05:36
of that there’s so much more credibility
05:40
because it people know that it hasn’t
05:43
been changed or altered in any way by
05:46
the business owner and the other thing
05:47
too is with the search engines the
05:49
search engines I mean how many times
05:50
have you seen a testimonial show up on
05:52
the first page of Google never right but
05:56
reviews I mean the first page google is
05:58
just full of reviews and you know those
06:00
nice star ratings the images that show
06:02
up there so that’s the other piece of it
06:04
is not only do consumers give the review
06:07
more credibility but the search engine
06:10
give your reviews way more credibility
06:12
as well so when you’re trying to you
06:15
know really get that exposure in the
06:17
search engines reviews is the way to go
06:20
so how do I actually use that as a
06:22
business owner in my my funnel and my
06:25
marketing how I actually where do those
06:27
go on my site on my funnel how do i
06:29
actually get google to get those reviews
06:31
I mean obviously people are listening to
06:33
this podcast they want to know
06:34
actionable items they can take to
06:36
actually use this to help build
06:38
so how do i how do I take those reviews
06:40
how do I use them and how do I leverage
06:42
impetus to get social proof and off to
06:44
the traffic that I want from from google
06:46
or anywhere else okay perfect great
06:48
questions so you know first tee is
06:50
capturing the review so you got to get
06:52
it from your customer that’s why we kind
06:54
of built our app so you can capture at
06:55
30 seconds or less the next step is once
06:58
you’ve captured that review you got to
07:00
get it on your website or on your
07:01
landing pages your quick final space
07:03
that’s where you want it to go first and
07:06
the reason why is because statistically
07:09
if you have 20 plus reviews on a website
07:12
or a landing page it can increase your
07:16
conversions by up to eighty four percent
07:18
so if you think about that I mean what
07:20
could you do in say five minutes that
07:23
could double the conversions on your
07:25
landing page there’s not many things
07:26
right but if you can get a bunch of
07:29
reviews sitting on that page then you
07:32
can literally almost double that
07:33
conversion so the web so getting them on
07:35
your website that’s number one in our
07:37
system we give you like a widget I just
07:40
job just a code that you just paste into
07:42
click on those and boom your reviews
07:44
will show up right there automatically
07:46
number two is you’ve got to get them out
07:48
on your social media sites really
07:51
important there because you know people
07:53
are going to search and look up your
07:54
product or your service on google and
07:56
they’re also going to check you out on
07:58
the social media sites because that’s
07:59
where I mean let’s be honest that’s for
08:01
the majority of its been our free time
08:02
is on the social media site so you’ve
08:05
got to push those reviews into your
08:07
social media sites Facebook Google+
08:09
Twitter so when people check your
08:11
business out there going to see that
08:13
proof right there and it’s really crazy
08:16
because another quick stat for you
08:18
seventy percent of consumers will
08:21
actually research your business online
08:23
before they leave and pick up the phone
08:25
and talk to you so they’ve already wants
08:27
approval yeah we should get a ton these
08:30
days especially on any any
08:32
brick-and-mortar retail business
08:33
professional services things of that
08:35
sort you’re going to see that all the
08:36
time and obviously you’re seeing the
08:38
same thing on Amazon ecommerce sites I
08:40
mean amazon has been filled with reviews
08:42
much again it’s one of the things where
08:44
you always question whether or not
08:45
they’re they’re real into that’s really
08:47
why one to kind of have young help
08:48
people understand the difference between
08:50
fake reviews and
08:51
in truth reviews yeah exactly and you’re
08:54
absolutely right so it started out in
08:55
the brick and mortar it’s gone on amazon
08:57
and now because we’re as consumers we’re
09:00
just trained to look for reviews it’s
09:02
pretty much anything so if you’re a
09:04
coach and you’re selling your services
09:05
one of the first things people are going
09:07
to do is go and google you and see
09:10
what’s on that first page of google
09:11
they’re going to see if there’s a ripoff
09:13
report or any of these other things
09:14
because they want to know what everyone
09:16
else is saying about you so you got to
09:18
get them on the social media sites and
09:20
one of the strategies there is one
09:22
you’re trying to get it there in case
09:23
people are looking you up on the social
09:25
media sites for the second reason that
09:27
you’re putting them there is because
09:28
Google and these search engines are
09:30
indexing those sites all the time so
09:33
when you’re pushing those reviews on you
09:35
know your social media sites google
09:37
picks up those links and then it helps
09:39
you on your first on your ranking and on
09:41
the first page of google as well to get
09:43
those reviews really pushed to the top
09:45
of the search engine so the social is
09:48
really really important there’s some
09:50
really cool things I mean that you guys
09:51
can do I mean I think you guys have
09:53
talked about on the show like Facebook
09:54
boots and things like that so you can
09:56
get reviews on their boost it in front
09:58
of you no additional audiences so it’s
10:00
tons of great stuff you can do with your
10:02
reviews on social media and then the
10:04
next pieces of the search engines which
10:07
we kind of talked about making sure that
10:08
you’re controlling that first page of
10:10
Google so that people are just seeing
10:13
positive reviews and positive
10:16
experiences from your customers when
10:18
they look you up online and that’s kind
10:21
of the trifecta our system kind of just
10:22
basically automates all of that for you
10:24
you capture the review we put it on the
10:27
website the click funnels page for you
10:28
we push it to the social media side and
10:30
then we actually optimize average review
10:32
to get them ranked on the search engine
10:34
as well but then it goes on from there I
10:36
mean that’s just like like phase one
10:39
really you should be using and like you
10:42
guys do I mean clickfunnels is a perfect
10:44
example of social proof because you
10:46
should be using social proof in every
10:49
piece of marketing I always tell people
10:51
there’s not a single piece of marketing
10:53
that should leave your business that
10:55
does not have social proof incorporated
10:58
in it whether it’s an email whether it’s
11:02
a piece of print material that you send
11:05
out you know no matter what it is you
11:08
should have social proof somewhere in
11:10
that because people that’s what people
11:12
are looking for and they’re going to
11:13
believe it you know more than probably
11:16
anything else you have in there I’ll
11:18
give you a perfect example I was working
11:20
on an email for one of our campaign and
11:23
i probably spent two hours really
11:26
crafting this great email talking about
11:28
how so tell us integrates with google
11:30
and ranking and things like that and I
11:32
you know had this great email and I had
11:34
these you know images showing customers
11:36
on the first page of Google and their
11:38
reviews showing up in google places and
11:40
i get done and I said all right now
11:42
gonna you know add in you know one more
11:44
piece of social proof so I took one of
11:47
my scar so tell us reviews from one of
11:48
our customers and I you know put it in
11:50
the email so that you know they could
11:52
click on it and watch the video and I of
11:54
course just clicked on it real quick and
11:56
if customers like sitting there talking
11:58
about you know you know how amazing it’s
12:02
been and how he got on the first page of
12:03
Google and how to generate a jobs off of
12:05
it and how important to spend for his
12:07
business and i thought you know i just
12:09
spent two hours crafting this nice long
12:11
email and the guy in 30 seconds was more
12:16
convincing than even my email what you
12:18
know so I’m like shoot i should have
12:20
just put the video at the top let that
12:21
play and i gave a little bit information
12:23
below because again no matter how great
12:25
i can say it if i can get my customer to
12:27
say it you know it’s way more believable
12:30
so you know I see ya and you guys are
12:34
you guys are great click funnels is
12:36
great at you know capturing that social
12:38
proof you know and and really utilizing
12:40
it in all forms of your marketing and I
12:43
think everyone should really focus you
12:45
know on trying to replicate that you
12:47
know trying to buy us a copy but really
12:48
cock you know copy the success that you
12:50
guys have created you know with that
12:52
marketing style I think I again I
12:55
appreciate first of all thank you for
12:57
the compliment and I know that we
12:59
thought we spent a lot of time building
13:00
culture and anytime we take a look at
13:03
the importance of really building that
13:05
the ideas having culture in your
13:07
business the idea behind it for us is
13:10
you want as the stronger your affiliates
13:14
very the stronger your users become they
13:16
almost become affiliates 40 they almost
13:18
be
13:19
testimonials and your own little army
13:22
out there of you know little your army
13:26
basically if people out there promoting
13:27
your business because they want to talk
13:29
about it and that’s why we think culture
13:32
is such a huge huge deal yeah absolutely
13:35
and once you capture stuff from them
13:37
like a review or a video testimonial it
13:40
creates a little deeper bond with them
13:43
and I’ll give you a perfect example in
13:45
our business we did this with with you
13:47
know some of our customers and we can we
13:48
really captured their what we call their
13:50
success story using our product and we
13:54
were amazed at how you know like 20 of
13:58
these customers stepped up and said hey
14:00
look if anyone ever has any questions
14:01
about your product here’s my cell phone
14:04
number just have this home anytime day
14:07
or night and we kind of thought they
14:08
were joking right but they kept kind of
14:10
mentioning it so we actually put it to
14:13
the test and we say all right you guys
14:14
are sure you would do this and you know
14:17
we sent it out you know to test it and
14:19
gave it out you know gave out sista
14:20
fight the information to a couple people
14:21
that’s called in and asked about the
14:23
product and sure enough they would talk
14:25
to us they would call they would talk to
14:27
Jeff Ryan and Jeff and then it calls
14:29
right back and say yeah just got some
14:31
with jeff jeff says you guys are
14:32
freaking awesome you help them grow his
14:33
business and i want to sign up and we’re
14:35
like no way I mean like you know because
14:39
we made them a part of the business if
14:41
you will you know and part of the
14:43
success story of it they wanted to
14:46
spread it even more and that’s what
14:48
social proof does you know I mean it was
14:50
amazing we would just get all these
14:52
people just boom calling back and
14:54
calling in saying hey I talked to Jeff
14:55
hey I talked to you Gina and sign me up
14:57
sign me up so you’re absolutely right
15:00
you create this army of just raving fans
15:02
that are part of the business not just
15:04
users of the business I think that’s
15:07
fantastic I know that uh been kind of
15:10
interesting as in spent a lot of time
15:12
really looking into this the concept of
15:15
Raving fans and people who literally I
15:19
actually had one of our quick funnels
15:22
partners are certified partners was
15:24
really frustrated that our sales guys
15:26
didn’t actually have didn’t use him to
15:29
call and basically be a testimonial
15:32
I he didn’t say encounter playing Basin
15:34
said hey you know what did if you ever
15:36
need anybody to just let us know and so
15:38
I passed on to to Derek and sister
15:41
Randall and said you know it’s guys ever
15:42
needing with got questions and the fact
15:44
that we had had someone call him in like
15:46
a week or two he almost was mad that he
15:49
thought I had to refer them I’m like
15:50
that’s that’s a really strong rating fan
15:53
where they get mad at they can’t
15:54
actually testify for how great your
15:56
business is so I think that’s a that’s
15:58
pretty critical well that’s awesome yep
16:01
Oh real clear as they say we had a guide
16:02
that Jeff Brian I mentioned him we
16:03
actually had to start warning people
16:05
because we would tell like okay you know
16:07
you can call Jeff but I just need to
16:09
give you a warning he will he will
16:11
probably call you an idiot and they’re
16:13
like what I like if you if you know
16:16
he’ll say to you look if you don’t
16:18
purchase this you are an idiot really so
16:21
don’t get offended you know because he
16:23
was so passionate about it but yeah so I
16:26
mean absolutely that’s that’s what those
16:27
are the people you want driving behind
16:29
you you know it’s a business absolutely
16:31
well obviously been involved is for a
16:33
long time how do you were some things
16:36
that business owners could do to make
16:37
sure they build those types of Raving
16:39
fans and how do you get them to actually
16:41
speak on your behalf alright so that
16:44
those are really good questions okay so
16:46
first and foremost I think a t2 really
16:50
setting up that relationship of a raving
16:52
fan is it kind of set it up from the
16:55
get-go when you first meet them you know
16:58
so if you’re providing a service for
16:59
somebody what we like to do is like say
17:01
hey look you know it’s really important
17:03
to us that we give you that five-star
17:05
experience you know so because we want
17:09
you know we want you to share your
17:10
success story with a you know with our
17:13
other clients and with other people once
17:15
you’re done so what can we do to make
17:17
sure that you just feel that five-star
17:19
experience from us and we get that
17:21
feeling from it you know they say like
17:22
oh well if I could do this or if you
17:24
guys can do this for me and say okay
17:25
great you know and then we’ve got notice
17:28
we’ve done two things one we’ve made
17:29
them feel like we really care which we
17:31
do and to we’ve already set up the
17:34
expectation that you’re going to be one
17:37
of our success stories you know and
17:39
we’ve kind of have an agreement now I’m
17:41
going to do this to make that happen for
17:44
you and then you
17:46
out of the green yeah you know I will be
17:47
one of your success story so I think if
17:49
you set that relationship up you know
17:51
not with your locking them in a contract
17:53
but you know you just kind of set that
17:54
expectation with look I’m gonna do
17:56
everything I can to make you successful
17:57
and you’re going to share that with
17:59
people then you’ll find that there they
18:01
are very willing to do that so that’s
18:03
kind of you know the first step the
18:06
other thing I found two is when you’re
18:07
asking somebody to give you you know a
18:10
review or a testimonial especially if
18:13
it’s on video you know don’t just like
18:15
jump on them and say hey can you do a
18:17
video for me real quick you know you got
18:19
to kind of ease them into it so they
18:21
feel comfortable and so what I would
18:22
suggest is you know just kind of do a
18:24
follow up with them and say well usually
18:26
especially just provided a service form
18:28
you know and they’re like wow that was
18:29
awesome you know you can just ask them
18:31
at that point say hey you know so what
18:33
do you think of what do you think about
18:34
our services if you’re at a rate it’s
18:36
like you know what you give us five
18:37
stars oh absolutely you guys are awesome
18:39
okay what is what’s your you know what
18:42
do you love best about our company or
18:43
what something we’ve really done well
18:45
for you and you get them to just give
18:47
you an answer like oh you know you guys
18:49
are so amazing you know you’ll always
18:51
follow up you always follow through with
18:53
everything you you know you said that
18:54
you would do for me Oh awesome so now
18:57
they’ve already said what they love
18:58
about you and then that’s when you hit
19:00
them you say hey you know what would you
19:02
just take like 30 seconds and give me a
19:04
real quick review or a video review
19:06
saying that very same thing it would
19:09
really help me out it really helped me
19:12
help other people just like you or if
19:14
you’re an employee of the company a lot
19:17
of times as an employee you can say hey
19:18
I’ve really appreciates you can just say
19:20
that again it’ll take 30 seconds it’ll
19:22
really help me as an employee to show my
19:25
boss what a great job I did and what we
19:28
found our clients have found
19:29
seventy-five percent of the people will
19:32
do a review for you right then on the
19:34
spot if you kind of set it up that way I
19:36
think that’s fantastic I I know one of
19:39
these I always joke around as people are
19:43
getting testimonials and stuff is you
19:45
almost you don’t want to coach them but
19:47
in a way you almost have to cooking
19:49
hints so at least for us I’ve notice
19:51
otherwise when I’ve seen testimonials
19:54
even the way people film testimony they
19:56
just come across almost completely
19:59
fake even though they’re totally genuine
20:01
and a lot of because people you know
20:03
need a camera shots behind a video
20:04
especially I know you guys do a lot of
20:06
videos of stuff so how do you make it so
20:08
that it comes across authentic where it
20:10
doesn’t come across stage and we’re at
20:13
the same time you’re getting the type of
20:14
value that you want out of it oh yeah
20:17
absolutely and you’re absolutely right
20:19
because a lot of times as soon as the
20:21
camera goes up in front of their face or
20:23
like free like you know they kind of
20:25
come to become robotic and you can just
20:28
tell so it’s like you know one of the
20:31
couples of tricks we use is one like I
20:33
just talked about I get them to say what
20:34
they are going to say before they ever
20:36
say it I’m not telling them what to say
20:38
but i just want them to know what
20:39
they’re going to say it’s so comfortable
20:40
before i even ask them and then they go
20:42
okay yeah just say it again just like
20:43
that you know so that’s one thing i
20:46
think it’s really important the other
20:48
thing is you know if there if there are
20:50
kind of shy they are kind of
20:52
uncomfortable one thing that you can do
20:54
is you can actually get in the video
20:56
with them and turn it more into like
20:58
kind of like a little joint selfie you
21:01
know so I’ve done that several times
21:02
where there may be a little bit shy but
21:04
I know they’ve got this great story or
21:06
experience that they can share so I say
21:08
hey you don’t want me just get together
21:09
and we’ll just film this real quick and
21:11
I just say hey you know my name is Tori
21:12
Howard I’m so tell us and i’m here with
21:14
Mary and I you know got my arm around me
21:16
or anything you know hey Mary you were
21:18
just sharing with me you know your
21:20
experience you know using our system
21:22
what did you think about it you know how
21:24
has it helped you and then boom she’s
21:26
just talking to me she’s looking at me
21:28
she’s talking to me and it becomes more
21:30
natural she’s not staring at the camera
21:32
you know and she’s just telling me
21:34
personally and that’s a good way to do
21:36
it as well i think you know in those
21:38
situations where there you know they
21:40
just may not be quite as comfortable
21:42
abaqus great news I know especially with
21:45
cameras these days um this is really
21:48
getting a little petty or do you go
21:51
landscape or portrait oh that is you
21:54
know it is so funny that you bring that
21:56
up because I’m an iPhone guy and in fact
22:01
our entire company except for one
22:04
programmer is all apples and although he
22:07
would be anything but Apple it is always
22:09
follow with my mind but that’s for a
22:11
different conversation
22:12
yeah I’m with you a hundred percent on
22:14
that but he is he is Android you know
22:17
and he is Microsoft in the whole shebang
22:19
and it’s so funny because he would get
22:21
so mad at us initially when we were
22:23
building the app because we would always
22:25
shoot it you know in portrait mode and
22:27
he’s like that is wrong nope you tell us
22:30
nobody shoots video in portrait mode
22:32
everyone does landscape so I was at a
22:36
big school event where my daughter was
22:39
getting award or something and I was
22:41
towards the back of the stage the
22:43
auditorium and all the parents are in
22:45
our video so I literally shot a video of
22:48
all the parents video in their kids and
22:50
I’m like anywhere all portraits and I
22:53
took it back in like dude look
22:54
everybody’s portrait you’re the only one
22:57
you know but it really so it really
22:59
doesn’t in our system it doesn’t matter
23:01
which way you go to be honest if you go
23:03
if you go landscape it comes out a
23:06
little bit better on like YouTube and
23:08
videos like that but you know whatever
23:11
whatever you’re comfortable with for me
23:13
it just seemed feels more comfortable to
23:14
hold the phone in the portrait mode than
23:17
it is to kind of hold it sideways with
23:18
landscape but you know either way it
23:21
should turn out pretty good but yeah
23:22
like YouTube and a couple of sites they
23:24
tend to like landscape a little bit
23:26
better so those are guys who are
23:28
familiar with this you’re watching a
23:29
YouTube video and you got black borders
23:31
on the side that’s because the video was
23:34
shot portrait and you want to get rid of
23:36
those black boards you literally just
23:37
turn it so your your camera of your
23:39
phone your iphone is horizontal and it
23:42
basically gets rid of the black workers
23:43
but hey my own reasons bring it up is
23:45
Brandon Fisher doesn’t all over video
23:47
here at our office when Russell anything
23:49
else this is huge it’s like a major pet
23:53
peeve so it always cracks me up when I
23:55
see a lot of videos that are done
23:56
portraits and landscapes so I sounds
23:58
like your software correct and adapt to
24:00
that so it’s not a big issue for you
24:02
guys yes exactly but I totally get what
24:05
you’re saying with the landscape
24:06
absolutely so as we kind of get things
24:09
you know close to wrapping things up
24:11
your Troy tell me what if a person
24:13
wanted to find out more about you guys
24:14
and what you guys what’s the best way of
24:16
doing that yeah so the best way would
24:18
probably be just go to so tell us calm
24:21
and I’ll give you the name is so tell us
24:23
and the way to remember it is basically
24:26
be you know we built it on the idea of
24:27
love our service so tell us so so tell
24:31
us calm and you can check out our
24:35
software there in fact I’d love to give
24:37
you guys anyone who’s interested too can
24:40
get a 30-day free trial of it because
24:42
again you know like we’ve kind of been
24:43
talking about you know it’s all about
24:46
the social proof and we’d love to let me
24:49
lleva let people try out our software
24:50
first and make sure it’s going to fit in
24:52
their business they’re going to
24:53
implement it and that we can help them
24:55
implement it so yeah so they can
24:56
literally go to so telecom and if they
24:59
go to get click on getting started they
25:02
can just start a free trial right there
25:05
i believe the promo code you can use in
25:06
the number 30 so 30 and then the word
25:11
free f ree so do it put it all together
25:14
30 f ree and hit apply and that will
25:17
give them a 30 day free trial to check
25:20
it out and again one of the great things
25:21
we do is we give everybody at a success
25:24
coach which means that as soon as they
25:26
sign up they’re going to get a phone
25:27
call and an email they’re going to have
25:29
their success coach you can take about
25:31
it they’re going to schedule a 15 20
25:33
minute call with them to get them set up
25:35
on the software get them trained how to
25:37
do test reviews so by the time they get
25:39
off the phone they are ready to go and
25:41
start capturing video audio and written
25:43
reviews for all of their marketing I
25:47
think that’s awesome so everyone Troy
25:50
site again is s o te ll us calm and
25:54
again we’ll put down the show notes how
25:57
you get to the 30 day free trial so
25:59
that’s fantastic anything else try
26:01
before we wrap things up you know again
26:04
I just appreciate you let me come on
26:06
here we are huge fans of clickfunnels I
26:08
you know if you don’t mind I’ll give you
26:10
guys a real quick review here on how
26:12
awesome it is we’ve been in business for
26:14
18 years started out doing website
26:16
design internet marketing and all of
26:18
that and about in 2009 we did a big
26:24
campaign on the new product launch it
26:26
took us literally I was just talking to
26:28
my business partner about it it took us
26:29
six months to launch this thing it was
26:31
one funnel and three video testimonials
26:35
and it took us like four months to build
26:38
it there was no AV
26:39
split testing so we had to run it for
26:41
like two weeks then change it and then
26:43
run that and test it and then decide
26:45
which one works and change it back I
26:46
mean it was ridiculous we made it we
26:49
made like a you know $500,000 of
26:51
recurring revenue and six months off of
26:53
it but it was a six-month project to do
26:55
it so we are huge fans of click bubbles
26:58
I mean literally I have designers on
27:01
staff that build websites for my
27:03
customers all day long but we use click
27:05
funnels for all of our landing pages for
27:07
all of our bottles because it’s because
27:11
it’s so much easier to just use it and
27:14
have it done instantly then have one of
27:17
my designers you know try to you know
27:19
build a website for scratch so you guys
27:21
have done an amazing job you know I
27:23
don’t know if that’s you know hopefully
27:24
that people out there go wow you know
27:26
this guy has full time designers and
27:28
he’s using click bundles to build
27:30
anything because it’s so much faster
27:33
than what my designers can do so thank
27:35
you for that it’s our pleasure face you
27:37
I appreciate that endorsements that’s a
27:39
very very time to view it we always joke
27:41
around too when people get frustrated
27:43
things don’t work exactly where they
27:44
want they can’t get it done in five
27:45
minutes or like yeah no idea how its
27:50
kind of idea is far you go people get
27:52
frustrated her they make a call or the
27:54
text it doesn’t go through right away
27:55
Mike you understand that’s going to a
27:56
satellite in outer space they’re coming
27:58
back down your Maps you did get a
28:00
response in two centers some things
28:03
today little not the planes fly it both
28:09
float it’s just like Spears you take a
28:11
lot of stuff for granted but it’s
28:13
honestly it’s what’s fun for us in our
28:14
business it goes we love seeing people
28:17
have a lot of success especially the
28:19
more shortcuts they can say student
28:20
having to get that $500,000 recurring
28:22
revenue the better off they are as well
28:24
so congratulations again I’m super
28:25
excited for you guys and thank you for
28:27
using quick boils and most of all thanks
28:29
for for being on our podcast i love the
28:31
content this is a topic that I get
28:33
questions and asks or you asked up all
28:35
the time as far as you know our reviews
28:37
really that important is testimonial
28:38
just as good so I hope everyone
28:40
listening understands the importance of
28:42
reviews that they find a way to making
28:44
sure they get those on their sites and
28:45
again hotels com the great resource for
28:48
you guys so it’s definitely recommended
28:50
to check them out they give you a 30 day
28:51
free trial as well choice thanks
28:53
and anything else before report no
28:56
thanks Dave I really appreciate it
28:58
really enjoyed my time on the show with
28:59
you today thanks right we’ll talk to you
29:01
real soon thanks for listening to funnel
29:03
hacker radio podcast if you like to be
29:05
notified anytime we release a new
29:06
episode just subscribe over at funnel
29:08
hacker radio com in addition to that
29:11
we’d love to send you a free gift you
29:13
can find that free gift at funnel hacker
29:15
radio com forward slash retrial one last
29:20
thing is we love giving away cars so if
29:22
you like access to a free dream car all
29:25
yes do is go to frontal hacker radio com
29:27
forward slash dream car and you’ll get
29:29
all the details thanks again for
29:31
listening

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