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YouTube Transcript: English (auto-generated)

00:00

  • All right, everybody.

00:01

So over the last few episodes,

00:02

we’ve been talking about the Dream 100.

00:04

You saw how I’ve used this over the last 15 years

00:06

to get in and become friends,

00:08

and then eventually business partners

00:09

with Dean Graziosi, Tony Robbins, and others.

00:12

But now, I wanna show you it’s not just me,

00:14

and it’s not just a way to get in with Tony Robbins,

00:16

but it’s the foundation for all businesses.

00:19

And so, I wanna take a moment with all the people

00:21

who were the top affiliates for the mastermind.com launch,

00:24

all the people who are here in Namale.

00:26

This is the best of the best,

00:27

the best business owners, the best affiliates,

00:29

the cream of the crop.

00:31

And, I want to run around Namale here this last day,

00:34

and just kinda quickly grab each of them,

00:35

and have them tell you in their own words

00:38

how the Dream 100’s been crucial

00:39

to building their companies.

00:41

So, what we’re gonna do right now is I’m gonna

00:42

run around Namale before everyone flies

00:44

out today, and we’re gonna get each of their stories

00:45

about how they use the Dream 100,

00:47

so you can learn the strategies,

00:49

and start figuring out exactly how to implement it for you,

00:51

and your business, so you can

00:52

get into your Dream 100 as well.

00:54

(waves crashing)

00:56

So, today we’re talking about Dream 100

00:58

with everybody, kinda getting some of their thoughts,

01:00

and what they’ve done personally to build up

01:02

their Dream 100, potential partners,

01:03

and things they wanted to go with.

01:05

And, I know that you’ve done some of this

01:06

in your business as well, as you’ve grown.

01:07

Be curious, some of your stories, you’ve had

01:10

as you go look at your Dream 100.

01:12

  • I think, so, as I think about the whole Dream 100 concept,

01:15

for me, I’m a big fan of

01:19

producing a result for someone else.

01:21

That’s my secret weapon.

01:23

So, for example, with you,

01:25

you sent couple thousand customers click funnels, right?

01:28

So, I think that’s a good thing to do,

01:31

send a bunch of customers, and then make you feel great,

01:33

and then make me feel great, and then it opens up doors,

01:36

right? - Yeah.

01:37

  • Same thing with Tony and Dean, right?

01:39

I’ve been following Tony for over a decade, right?

01:43

So, it’s like, how do you get his attention?

01:45

How do you get Deans attention?

01:46

How do you get your attention?

01:48

It’s like, well, send a bunch of customers,

01:51

promote your stuff–

01:52

  • And, get on the radar.

01:53

  • And, get on the radar, right?

01:54

I think that’s the best way.

01:55

Personally, that’s just been my own…

01:58

That’s really been my way of doing it,

02:00

is either going and serving in some capacity,

02:03

meaning contributing in some way, for free,

02:06

and adding value in that way,

02:08

or I think one of the best ways,

02:09

that I like the most is, okay, let me just perform,

02:13

and then as the results get produced,

02:16

then it opens up a dialogue, it opens up a conversation.

02:18

(pool balls click)

02:20

  • All right, so… - [Nick] Boom.

02:21

  • So, I call it a Dream 100, what do you call it

02:23

in your business?

02:25

  • So, in my business, I call it the anchor client strategy.

02:27

  • Okay, why do you call it that?

02:29

  • So, if you think of a commercial strip mall,

02:31

there’s all these different retail stores,

02:34

and if one has a Walmart, or a Starbucks,

02:37

in real estate, they’re the anchor tenant,

02:39

and so, the way I look at it is,

02:41

if you go out and get an anchor client,

02:43

that’s somebody that has significant influence,

02:46

that basically brings all the people,

02:47

just like in real estate.

02:48

If you have a Starbucks, they bring the people,

02:50

everyone else benefits.

02:53

So yeah, that strategy has been something

02:54

that’s been huge in our business.

02:58

  • So, my question for you is,

02:59

as you guys were launching BioTrust,

03:02

how did you use consummate Dream 100’s,

03:05

or affiliates, or people like that,

03:06

that you wanted to go after to be able to

03:08

kinda grow initially, when you guys first launched it?

03:11

  • First of all I’m gonna putt,

03:12

with a wrong-handed putter. (laughs)

03:14

So, okay, I wanted to get

03:18

into the e-book business,

03:21

so I invited the top e-book players

03:25

out to Austin Texas, and had a conference.

03:30

  • What year was this? - This was

03:32

2009, 2010.

03:35

And so, I invited Joel Marion, Mike Erre,

03:40

Isabelle De Los Rios, Rob Pollose, John Benson,

03:44

all those guys.

03:45

Invited them out, and how I got them there was,

03:50

Tim Ferriss had been a friend for a long time,

03:52

and he had launched The Four Hour Body,

03:54

and so he wanted to get in front of

03:55

a bunch of fitness people, so I called

03:57

a favor in to Tim, and I said,

03:58

"If you wanna sell a lot of copies,

04:00

"of The Four Hour Body, you could come present

04:01

"at this conference I’m gonna have,

04:03

“and the top fitness affiliate marketers are there.”

04:06

And, Tim’s like “I’d love to do that.”

04:07

And, Tim came and spoke, and then Bill Phillips,

04:11

a guy I used to work for-- - Body for Life.

04:14

  • Body for Life, EAS Supplements, all that stuff.

04:18

He presented as well, so I called in some favors.

04:20

Everyone came out, and that’s where

04:23

I met my business partner, Joel Marion, met Mike,

04:26

met all these people,

04:27

all from having-- - So, you basically got

04:29

all your Dream 100

04:30

into a room all at one time. - All Dream 100 into a room,

04:32

all at one time. - They know you were

04:33

trying to pitch them on promoting your e-book,

04:35

or was it just… - It was just like,

04:37

and I charged nothing for…

04:38

Oh, here’s the funny thing, at the time,

04:39

I’d gone through 2008, 9, 10,

04:41

and the economy was terrible,

04:43

and a lot of stuff happened in the company.

04:45

The company wasn’t doing well, and I had this idea

04:48

for the event,

04:52

and we weren’t doing well financially,

04:54

and so, we charged like $1,500,

04:57

and paid for all these meals.

04:58

It was so cheap, it was ridiculous,

05:00

but I just wanted to get people there.

05:02

And, at the end of it, I go to Kim,

05:04

she’s got a little calculator out,

05:06

I’m like "How much money did we make or lose?

05:08

" I hope we made money, because we need money."

05:10

She’s doing all this stuff, she goes, “We made $7.00.”

05:13

(laughs loudly)

05:14

  • For the whole-- - So, I had a conference,

05:16

after everything was paid for,

05:18

we paid for the conference center, all the meals,

05:19

all the boats, we did boats and jet skis in the afternoons,

05:22

we played in the afternoon, we made $7.00.

05:24

But, from there, literally, we made hundreds of millions

05:27

of dollars from the connections, because BioTrust took off.

05:31

In the first full year of business,

05:33

we went from 0 to $100,000,000 in sales, which was crazy.

05:37

  • Two for one. - Same time.

05:39

  • All right, ready? - Three, two, one.

05:43

(bowling balls bang)

05:44

  • This is my time! - Yeah, Oh!

05:48

  • [Russell] Come on. - Did you get my strike?

05:50

  • All right. - All right, so my question

05:53

for you is, when you first got started,

05:56

who were the people, or the partners

05:57

that you wanted to work with, like your Dream 100,

05:59

and how did you figure out a way

06:01

to get in to some of those people?

06:03

  • Really good question.

06:04

  • If I think all the way back, it’s funny,

06:05

because we’re here in Fiji, on Tony’s island, at his house,

06:09

him and I, just got done playing golf.

06:10

But, I would have to say, not only did I want him to be,

06:13

someone to do business with some day,

06:16

I just wanted to meet the dude.

06:17

I mean, you probably felt the same way.

06:18

Before I knew him, his books,

06:20

his courses, his days-- - He Made such a big impact.

06:21

  • He made such an impact on my life.

06:23

I mean, I think, Tony’s probably on the list,

06:25

if you said, who you can meet anybody in the world,

06:27

15 years go, probably woulda been Tony.

06:29

But, there’s other business people too,

06:31

that were on my list immediately,

06:33

and I would say, if I give an example,

06:35

with Tony, that’s kind of an extreme,

06:37

because he meant something to me, personally.

06:39

But, the one thing I’ve done, and I’ve watched you

06:41

do it really well, is I always wanna deliver value,

06:44

but not fake value, not kiss someones ass,

06:47

or pretend to do something.

06:48

Like, with Tony, we were friends…

06:50

I know this is a longer version than most people wanna see,

06:52

but we were friends for like, 5 years before we even talked

06:55

much about business.

06:56

And, before then, I helped his team

06:57

with a marketing campaign, I saw some follow-up

07:00

that his team was missing out on, nobody does better events

07:04

than Tony, but after the event, I felt like they were

07:05

missing things, so I literally wrote

07:08

a post UPW, Unleash the Power Within…

07:14

I wrote a post email campaign,

07:15

and I wrote the videos that Tony should do,

07:17

and then I filmed the videos, as if I was Tony,

07:20

and I just gave them to his team,

07:21

without even telling him, and it trickled back

07:23

to him eventually, and he was grateful.

07:24

So, I think, one of the things, if I say “Tony…”

07:28

It’s like…

07:29

Just, I guess looking at the other,

07:32

turning this around, and maybe this is a long answer,

07:34

but at this phase in my career, I get a lot of people

07:36

that wanna do business with me,

07:38

and I get a lot of people approach me

07:40

that ask me to do business before they say hi,

07:43

before they know me, before any relationship,

07:45

but it’s hard to decipher.

07:46

But, if you look at our relationship,

07:48

it’s been mutually beneficial since day one.

07:50

We sit and talk.

07:51

I’ll talk about your campaigns, you’ll talk about mine.

07:53

You’ll open up, and be like, "Oh my God, I just

07:54

“discovered this.”

07:56

So, think about that, when it was time to do

07:57

KBB, or time to do things that you do,

08:01

there’s nothing you couldn’t ask for,

08:02

that I wouldn’t do, and I think the same with me.

08:04

And, I think the foundation of that is,

08:06

we’ve just been so willing to give to each other

08:08

without asking first.

08:11

  • So, for you as a Podcast host,

08:13

there’s people you wanna get to, that you wanna

08:15

get on your show, people that are not traditionally easy

08:17

to go get access to, how have you done it?

08:19

What would you do to go get access toúthose people?

08:21

  • Two words, be strategic.

08:24

There are times in every entrepreneur,

08:26

businessman-woman’s life when we’re in promotion-mode,

08:29

we’ve just launched a book, we’ve launched a product,

08:31

a course, a committee, you name it.

08:33

You have to be strategic.

08:35

When I launched Entrepreneurs on Fire

08:37

in the first 90 days, I had Barbara Corcoran,

08:39

Gary Vaynerchuk, Tim Ferriss, Seth Godin, Chris Brogan,

08:43

all on my podcast.

08:44

And, people are always going back, and saying,

08:45

“How did you do that?”

08:47

I said, "Well, listen, I didn’t just say,

08:48

“can you just come on my show?”

08:49

I waited strategically during that 90 day window

08:52

until they were in promotion-mode.

08:55

Tim had just launched “Four Hour Body”,

08:57

Barbara had just launched her book,

08:59

Seth Godin had just launched “The Icarus Deception”,

09:01

Gary Vaynerchuk had just launched

09:02

“Jab, Jab, Jab, Right Hook.”

09:03

So, I went to them strategically, said "Hey Gary,

09:06

"you’re getting up at 5:00 am in the morning,

09:08

"you’re driving to some radio station to interview

09:10

"for your book, that’s being listened to by

09:12

a couple hundred not-interested people."

09:14

I go, "How about coming Entrepreneurs on Fire

09:15

"for 25 minutes.

09:17

"We’ll talk about Jab, Jab, Jab, Right Hook.

09:19

"My audience are entrepreneurs on fire.

09:21

"They need your book, they want your book,

09:23

“they just need to hear about your book.”

09:24

Did the same thing with Tim, same thing with Barbara.

09:26

And, so, since I was strategic, I was able to get them on.

09:30

Same exact thing happened with Tony Robbins.

09:32

I didn’t go, and just try to chase him down,

09:34

I waited until he launched “Money, Master the Game”,

09:37

then I let it be known to his team that,

09:38

"Hey, Tony’s trying to get this book out to as many people

09:41

"as possible, “Entrepreneurs on Fire” has over a million

09:44

"listens per month, I’d love to get him on.

09:46

"My audience needs to learn these principles

09:49

"about money, that Tony teaches from Ray Dialo, Jim Brockle,

09:52

"all these other greats.

09:54

"Let’s get him on, 25 minutes, we’ll be in, we’ll be out.

09:57

“I will promote the crap out of it to my audience.”

09:59

So, being very strategic, and going at it

10:02

with that irresistible type of offer

10:04

is the only way to go.

10:05

(crowd talking)

10:09

  • [Host] So if you’ve got entrepreneurs who are trying to

10:11

do what you do, they wanna start a podcast,

10:13

they wanna get into it, and they’re starting a new business,

10:14

whatever, how important, why is it, for them to really

10:17

start focusing on those relationships,

10:18

both as a peer group, but also like a mentor group?

10:22

  • I just think social capital

10:23

is the most valuable currency for me.

10:27

And, so, getting mentors 10 years ago,

10:30

when I was just starting out, was all I really had.

10:33

I didn’t have money, I didn’t really have the skills,

10:36

I didn’t have a product, or a business, or tools

10:39

that I could sell, so I just started building relationships

10:41

with influencers, and mentors,

10:43

who could guide me and help me.

10:46

And, I think that social equity

10:47

is what I’ve carried along over the years.

10:51

It’s the most important thing in my mind,

10:53

because you can have the skills, you can have the tools,

10:56

you can have a business, but if you don’t have partners

10:59

who can support you in promoting or get the word out,

11:02

then it’s just hard to grow your business.

11:04

So, without those relationships that you have,

11:06

without the relationships that I have,

11:07

it would be hard for us to get the word out there,

11:09

and build an audience, and build a customer base.

11:11

So, I think the importance is in finding those key people,

11:16

and figuring out how can you add

11:18

as much value to their life, and not make it about you,

11:20

but make it about them.

11:21

It’s a simple concept.

11:23

I know you talk about that all the time.

11:24

And, that’s what I really try to focus on

11:25

when I’m reaching out to people,

11:27

is what’s in it for them to wanna talk to me?

11:30

Why are they gonna give me five minutes?

11:32

When they are getting asked by so many people

11:34

to meet with them, all the time,

11:35

what can I offer them that no one else can offer?

11:38

The people that reach out to me on Instagram,

11:39

or email me, who give me something that

11:42

no one else can offer me, I wanna talk to them,

11:45

I wanna give them a few minutes,

11:46

I wanna give them an opportunity, a shot,

11:48

whatever it may be.

11:50

But, for people just saying, "Hey, I wanna meet you,

11:51

“and I want help.”

11:53

It’s hard to give those people that time,

11:54

but when someone is like,

11:56

"Hey, I wanna make 10 videos for you,

11:58

“that you can use for social media.”

12:00

But, just gives them to me, and says, “Here you go.”

12:03

without even telling me he’s going to make them…

12:04

Someone did that for me a few weeks ago,

12:06

and I’ve been posting his videos on Instagram.

12:08

They’re getting a lot of traction,

12:09

and I’m just like "This is value for me.

12:11

"I wanna pay this person now.

12:13

“I want to meet with this person.”

12:15

So, it’s figuring out what’s in it for the people

12:18

to even talk to you.

12:20

For me, what’s in it for The Rock to get on my show?

12:22

He doesn’t need me.

12:24

He’s got all the influence in the world,

12:26

he doesn’t need to come on my show.

12:27

So, what’s the thing he does need,

12:28

that I could give him,

12:30

that makes it a no-brainer for him to say,

12:36

"Yeah, I’ll go on that guys podcast,

12:37

"because he’s willing to give me something

12:38

“I’ve never had on my own.”

12:40

So, that’s, I need to come up with those ideas

12:42

to reach my list even more.

12:45

And, I think people watching and listening,

12:46

need to figure out, what can they offer someone,

12:49

that no one else can offer.

12:52

  • For a young entrepreneur, should I solidify this,

12:54

and figure out, who are those people that

12:55

are gonna try to get in to,

12:56

what advise would you give those people?

12:58

  • I mean, peer group is everything.

13:01

Who you hang out with, is who you become.

13:02

You got kids, you want your kids to go to the good school.

13:05

If you wanna be fit and healthy, hang out with

13:06

fit and healthy people.

13:07

So, it’s huge, and I think entrepreneurs

13:10

fall a lot into the pattern at the beginning

13:11

of doing everything by themselves,

13:13

working 80 hours a week, 90 hours a week,

13:15

and not looking up at all.

13:16

And, I think that everything I’ve learned is,

13:19

you gotta get quality people around you,

13:21

whether they’re in the same industry,

13:23

or even in a different industry,

13:24

but a similar stage of life, it’s usually important

13:26

to go, where are the three to five people,

13:29

that are gonna be my key friends, or my key relationships,

13:34

and just put time and effort into building that early.

13:35

If I look back on my life, I go, "I probably

13:38

“shoulda done that a decade earlier,” really.

13:40

Look at your network, and wouldn’t say network,

13:42

your relationships, and who you know,

13:44

and the time you’ve put into them,

13:46

how valuable they are, not just economically,

13:48

but as a person, and a husband, and a father,

13:51

sometimes we don’t do that until it’s a little late,

13:54

so, I’d say, do it early.

13:55

Don’t be the, I’m gonna climb the mountain by myself.

13:58

What do I say?

13:59

Going on your own you can go faster,

14:02

but going with a team, you can go further.

14:04

So, I’d say be building that team early, yeah.

14:07

  • Thinking, is this an important thing,

14:09

or is this the important thing?

14:11

How you feel about this is the strategy?

14:13

  • So, I can say,

14:15

with 100% certainty,

14:19

for me personally,

14:20

that this strategy put me on the map,

14:23

and it’s why I’ve had huge opportunities in my life,

14:26

my business, and it is one of the very first things

14:30

that we teach our clients.

14:32

So, I would say that this isn’t like,

14:33

ya know, maybe I’ll consider doing this,

14:35

it sounds really cool, this persons doing it.

14:38

This is like, this is something

14:41

that absolutely should and must happen in your business,

14:43

because the difference is, you’re either going to be

14:46

experiencing friction, and, ya know,

14:48

you have a big dream in business,

14:50

you’re like Oh my gosh, I’m so excited

14:51

to build this business, build funnels,

14:53

do this, this, and this, and then it loses its fun,

14:55

when there’s friction, because your clients are not ideal.

14:59

And, it loses its fun when it’s really hard to make money.

15:02

And, then all of a sudden, you bolt on to this strategy,

15:04

and you get high paying clients, you create influence

15:08

for you, for your business, those around you,

15:11

then the result is higher level clients,

15:14

and, I mean, afterwards, business can be fun.

15:17

Ya know what I mean?

15:18

And, that to me, is a huge game changer,

15:21

is leveraging the strategy to make business fun.

15:23

So, it’s a must.

15:25

  • All right, so to wrap it up.

15:26

Then, if you were given a new entrepreneur,

15:28

who’s just watching this, and like, ah, how do I get in?

15:31

And, maybe they’re trying to get a job,

15:34

like their dream job, or ya know,

15:36

whatever the thing might be,

15:37

what would be two or three tips of the steps

15:39

you’d have them go through, to have them get in?

15:43

  • So, one of the biggest things, is learning how to pitch,

15:46

and how to pitch in a way that is memorable,

15:49

so it’s not like, what is in it for me,

15:51

but like, how can I serve other people?

15:53

I would say most of the people on my team today,

15:55

have reached out, in my inbox, and told me a way

15:57

that they could serve me, that maybe I didn’t recognize,

16:00

or things like that.

16:01

So, one, just show up with service.

16:03

I think people say that a lot, but really

16:05

when you take the time to know your mentor,

16:07

or their brand, and you can say, "Hey, here’s a gap,

16:10

“and here’s how I can fill it,” it’s like holy cow,

16:12

yeah, come help!

16:14

So, I’d say, show up with service.

16:17

I would say, really just keep it real online.

16:19

The real connections like, me and Colette

16:21

connected right away.

16:22

We had so much in common, because of the way

16:25

that we show up online.

16:26

She felt she knew me.

16:27

We had things that we could talk about.

16:29

So, when you show up online in a way that’s relatable,

16:31

people can connect with that.

16:33

And, then lastly, I would just say,

16:35

make those investments in yourself,

16:37

whatever that looks like,

16:38

if it’s a free workshop, if it’s an online course,

16:41

if it’s a Mastermind, if you’re not investing in yourself,

16:44

it shows me that you don’t believe in yourself

16:46

enough to think that what you’re doing is worth it.

16:48

So, all of those micro-investments.

16:50

I mean, we all side hustled, and worked so hard

16:53

to just get to a point where we could afford

16:55

a $150 course, we’ve been there.

16:58

But, all of those little investments pay off huge.

17:01

  • Tell us about your weird Dream 100 experience

17:02

with the list. - Oh.

17:04

Joanna Gaines, Lauren Conrad, not because she was

17:09

on “The Hills”, she’s on MTV “The Hills”…

17:11

That’s probably my flight.

17:12

Lauren Conrad, Oprah Winfrey, obvy, Michelle Obama.

17:17

I mean, I’ve got this dream list.

17:19

Sara Blakely, founder of Spanx.

17:20

I mean, there’s…

17:22

I’m getting close to a lot of them too, I’m real excited.

17:25

But, there’s just a lot of women,

17:26

especially mothers, that I admire the balanced career,

17:29

and motherhood, in a way that is so awesome.

17:33

I mean Russell Brunson, you’re on my list too.

17:35

  • I get it, they’re cooler than I am.

17:36

What is the craziest thing you’ve ever done

17:38

to get in with a Dream 100 partner,

17:39

someone you wanted to work with?

17:41

  • Go scuba diving, and float down a river

17:44

in pitch blackness, and just, in Fiji,

17:48

in the middle of nowhere with nobody that you know,

17:50

with no cellphone service, and no life jacket.

17:53

I’ll give you guys perspective.

17:54

So, like, five years ago, I…

17:57

10 years ago, I saw Tony Robbins first video on YouTube,

18:01

I probably saw Dean somewhere around that.

18:03

Five years ago, I see this guy, Russell Brunson,

18:05

and I learned so much from each of them,

18:08

so to be here, hanging out all weekend,

18:11

it’s just so full circle and crazy.

18:13

And, then, it was nice too, because all of them

18:15

lived up to the hype, and then some, even Russell.

18:18

  • Oh, thanks.

18:19

  • [Woman] Thank you so much.

18:21

  • Thank you, thank you, thank you.

18:22

  • [Russell] Boola, boola everyone.

18:24

This is Russell Brunson, wanna welcome you guys back

18:25

to the marketing secrets podcast.

18:27

So, for the last week, I have been in Fiji,

18:32

and we just got done with a big huge Mastermind meeting

18:34

for everybody who was part of the mastermind.com launch,

18:39

and those top 10 affiliates gotta come to here,

18:40

so we had so much fun with some amazing people.

18:44

If you ever been to Tony event,

18:45

he says that "most of us as humans will overestimate

18:47

what we can do in a year, but we’ll underestimate

18:49

what we can get done in a decade."

18:51

So, to keep moving forward ya gotta put 10 years

18:53

into whatever it is you’re pursuing,

18:54

whatever it is you’re going for.

18:56

And, how many peoples lives could you affect,

18:57

could you change if you just keep pursuing,

18:59

what you’re pursuing?

19:00

(upbeat music) (laughs)

19:02

And, I hope that someday, you guys have a chance

19:04

to be sitting in Fiji, here with me,

19:06

and we can talk about, like, "Oh my gosh, Russell,

19:08

“you’re right.”

19:11

So, with that said, we are gonna be jumping on a plane,

19:14

and go see our little kid, which I’m so excited for,

19:15

and then we get back to it.

19:18

(acoustic guitar plays)

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