Marketing Secrets - Podcast (Russell Brunson - FunnelHackerTV)
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On this special episode we will hear part one of Russell’s first presentation at Funnel Hacking Live 2018. Here are some of the inspirational things you will hear in today’s episode:
- Hear stories of other funnel hackers in the community and some of the things they have done.
- Hear a little of Russell’s story and how Clickfunnels came to fruition.
- And be introduced to Todd Dickerson, Clickfunnels co-founder and Russell’s business partner, and hear some of the stats of Clickfunnels and it’s members.
So listen here to hear part one of this very special three part presentation from Funnel Hacking Live 2018.
What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the last few episodes, we brought in one of our, my favorite presentations from Funnel Hacking Live number two when Sean Stephenson came and talked about all his amazing stuff, insecurities and finding people, and I hope you loved it as much as I did.
With that said, right now I am cramming for the 10x event, I’m going to be speaking in front of 35,000 people in like 10 days. And then right after that we’ve got Funnel Hacking Live coming up, where we got 4000 people. Anyway, my life is a little bit hectic and crazy as you can probably tell. So because of that, I thought let’s bring another amazing presentation from one of our past Funnel Hacking Live’s to share with you while I am prepping for Funnel Hacking Live. And I’m sure I will be slipping in a couple more really fun episodes as I’m planning and preparing, and probably post 10x event to probably give you guys an update. But I didn’t want the podcast to slow down.
So what I’m going to do right now actually is my very first presentation from last year’s Funnel Hacking Live event. For those who were there, I hope you loved it. For those who weren’t there, it’ll hopefully tease you and get you excited for Funnel Hacking Live. So if you haven’t got your tickets yet, we’re probably sold out by the time you hear this, if not we will be sold out very, very soon. You gotta go to FunnelHackingLive.com to get tickets.
But this whole presentation is one, the event happened at Disney World, so I talked a lot about Walt Disney and shared some really cool stories from him. I talk about Value Ladder, I talk about the three phases of a company going from, you know, phase one-figuring out the what and the how. Phase two and phase three, I’m not going to ruin the surprise for you. Anyway, a lot of fun.
So I hope you guys enjoy. We’ll break this up over the next couple of days. But I hope you enjoy these episodes and it gets you excited for Funnel Hacking Live. For those who are coming, I cannot wait to see you. For those who aren’t coming, this should push you over the edge. Go get your tickets, FunnelHackingLive.com. Thanks so much.
With that said, let’s queue up the intro, and then we’ll start with the next presentation.
Oh man, are you guys excited for this. I was in my room and I could feel you guys screaming and shouting when the doors opened, it was amazing. Thank you guys so much for coming here. I am insanely excited. We have killed ourselves over the last few months putting this together and I’m so excited to be here today with all you guys here at Disney World.
Now to kick this off, this year’s theme is a little bit different than last year’s. Hopefully all you guys got your t-shirts yesterday. And we made a really cool video that I want to show you guys that will kind of introduce this year’s theme and what we’re trying to do, so I’m going to queue up this video right now.
Video: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”
Russell: Thank you. It’s pretty special, when we were planning this event last year we thought, how cool would it be to go to Disney and do this in Disney World? There’s so many amazing stories about their whole journey and how Walt Disney built this company. And I was researching Disney and studying him and his life before we came here and I heard a really amazing story.
On Walt’s death bed, he was literally in a hospital, he was about to pass away and this reporter wanted to interview him. And they kept getting pushed off and pushed off because he wasn’t well enough to do it. And finally this reporter got the ability to come in and interview Walt. And he came in and started asking questions and he couldn’t understand a word that Walt was saying. So Walt motioned to him, “Come here, come here.”
So the reporter actually laid down in the bed next to Walt Disney, and he’s laying there for 30 minutes and Walt was looking at the ceiling showing this vision to this reporter of this place that we’re in today; of Disney World. And he started explaining, “This is how we’re going to do the restaurants and the rides, this is where people are going to come, and this is how it’s going to change their life.” And he sat there for 30 minutes.
Spent 30 minutes describing this place where we’re at today, five years before it was ever built. Not only was he describing his vision, but he was describing his role that he would play in that future, which is crazy from someone who is about to pass away.
And I think for all of, as entrepreneurs, as people, as leaders, this is what I want all of us to be thinking about this weekend. The way to live, to truly live, is to believe so much in your vision, in your mission, that even on your death bed you’re going to whisper it in another person’s ear, explain what your vision is so it won’t die without you.
What’s interesting is five years after Walt Disney passed away, they dedicated, they were opening up this place, Disney World and all this stuff was happening, he was going crazy and one of the reporters actually came up to one of the main people at Walt Disney, in charge of Disney, and said to him, “Man, it’s a shame that Walt couldn’t have lived to see this moment.” And this person looked back at the reporter and said, “you don’t understand, he did see it, he did see it and that’s why we’re here today.”
And when I heard that story I was just like, how powerful is that? How many of us have a vision and we just know no matter what happens we have to get it out, we have to do whatever it takes? I guess that’s why most of you guys are here today, which is really fun.
This is one of my favorite Walt Disney quotes. How many of you guys have seen the movie, Meet The Robinson’s? If you have kids you’ve probably seen it. If not, it’s one of my favorite movies. At the very end of the movie they share a quote and it said, “Around here however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things because we’re curious, and curiosity keeps leading us down new paths. And that’s what entrepreneurship is all about. That’s what we’re doing.
Every day we have a chance to wake up and figure out what we’re going to create, what we’re going to make, what we’re going to, whose life are we going to change, which is like, the most exciting thing in the world.
Now in this room right now we’ve got about 3000 of you guys and every one of you guys have a different story. And I wanted to share a couple of the stories here. I wish I could share everybody’s story, but we’d be here for like 6 months. But there’s a couple of stories I wanted to share that had a huge impact on me over the last 6 months to a year, as we’re building Clickfunnels.
We hear these stories of people coming in and they have emotional impacts on us. I hear this story and on our team meetings with our entire company I tell everyone the story, because I don’t want anyone in our company ever feeling like we are a software company. As soon as we believe we’re a software company, we become like every other software company. And we become boring and bland and you crazy people don’t run through the door screaming like you did earlier today. We’re more than that, we’re changing people’s lives.
So when we hear these stories, I love sharing with everyone on my team, and I want to share a couple with you guys today. So this one right here, first off, is Paul and Stacy, are you guys here? Can you stand up? Let’s give them a round of applause. I had a chance to meet these guys a few months ago, they came to Boise, Idaho, the greatest place on Earth. And while they were there I met them really briefly and then I had a chance after they went to the first event, they signed up for one of our higher end coaching programs and they stayed for another couple of days. And I didn’t know much about what they did or who they were.
And then they got onstage in our little office and they shared their mission, what they were doing. And they told their story and most of our businesses are built out of something painful in the past. Something happened that we didn’t like that made us cause a change, which made us create something which now gives us the ability to help and serve other people.
The wounds we have are typically wounds we heal for other people. And Stacy and Paul they were telling their story about how, I think it was 18-19 years ago they were in a relationship and the relationship started to break and it was horrible, it was a horrible thing. And Stacy realized that to save this relationship she had to change. It wasn’t like, “I gotta change him.” Like most people do in a relationship, she’s like, “It’s me. I have to change this if we’re going to work.”
So she did the most difficult thing that human beings can do and she changed. And because of that they ended up making an amazing relationship and a marriage, and over the last 15 years of their life, they’ve helped over ten thousand couples to save their marriage and bring back the spark for more than 10 thousand more. Yeah, give them a round of applause.
One of my goals for this entire event is hopefully to give them one or two little ideas so they can help 10 thousand more, 20 thousand more, 100 thousand more. When they came to the last event, they, her webinars she told me, converting at .5%, is this right? One half of one percent. What was your last webinar converted at? 28.5%, amazing.
That’s why we do what we do. The next one I want to share is Annie Grace, is Annie in the audience? There’s Annie right here, give her a round of applause as well. So Annie came to this event last year, that was your first Funnel Hacking Live, right? She came last year and she was on a mission.
So her backstory, she was in corporate America and the job she had they basically told her, “Hey you need to be able to socially drink. That’s how it works, if you want to raise up the corporations. You gotta be part of this.” So she was going on these business trips and she was drinking, and eventually she kept drinking and drinking to the point where she became addicted to it. Alcohol is very addictive.
And after a couple of years she realized, “This is not the way I want to live my life anymore. This is not how things are supposed to be.” So she decided to try and break the chains of alcohol addiction. And for anybody who’s tried that process, you know it’s not a simple thing. And she didn’t want to go to AA and things like that, so she figured, “I gotta figure out a different way to do this.” And she went through a journey for 18 months, figuring out how to break herself from the chains of alcohol addiction. And then she did.
And then she could have just left right there and been like, “Okay cool, I’m fixed.” But she said, “No, this is something I now need to help other people with.” And so she went out there with this message to share with other people and as I asked her the other day, I’m like, “Give me some impact numbers. What’s happened in the last year or so?” Over 50,000 people are now in her online communities doing a 30 day alcohol experiment helping themselves to break the chains of alcohol addiction. Is that amazing? Awesome.
Think about that. All these numbers are amazing. 50,000 people are amazing, but think about for each of those people there’s a family and there’s kids, and there’s other relationships and the ripple effect that grows from it is amazing.
Next one I want to share is from Pamela. Pamela, where are you at? Let’s give Pamela a round of applause. Pamela is actually going to be on Dr. Oz Thursday, right. So we gave her a pass to skip whatever sessions so she can watch herself on TV, it’s kind of a big deal. But I met Pamela last year as well, she came to one of our events.
And at first I didn’t know what she did, and she came back and did a little presentation to our group and she told her story and within about 15 minutes, all of us were crying our eyes out. What Pamela does, she’s a doctor. And when she was going through medical school, medical school is tough. I’ve never went through it, but it’s a difficult process. And she was telling me the other day, she was actually at a funeral for the 8th or 9th suicide victim, doctor suicide, one of her friends.
And at the time she was like, “I have to fix this.” So she started a suicide hotline. And I don’t know if you guys knew this, doctor’s have the highest suicide rate of any profession, almost double the number two if I’m correct, and there’s no one out there helping them. No one’s talking.
So she spent the last three years filming a documentary. She’s been out there writing books, she’s written two different books talking about this thing, she has a hotlines for doctors to call in. She runs retreats and she’s literally save hundreds of doctor’s lives. But on top of that, each of these doctor’s lives, who she’s saved, he’s been able to impact thousands and tens of thousands of patients on top of that, which is amazing. And I love Pamela and her story. She’s such an amazing person.
The funniest thing she told me on the message, she’s like, “Hey, before Clickfunnels I didn’t dare to take payments online, so I made people mail me checks, in the mail, to try to change their lives. Now I can get people to give me money online and we can actually help them, and it’s growing very, very fast.” So she’s going to be on Dr. Oz this week and she’s going to impact millions more lives, which is the coolest thing in the world. So I’m grateful for her.
And like I said, there’s so many stories. One last story I want to share with you guys, because we’re going to be talking about this actually a lot today, this is Tim Ballard. I don’t know if Tim’s in the room right now, he may not be. So Tim runs an organization called Operation Underground Railroad. Who here has ever heard of Operation Underground Railroad? Very cool.
So this is a mission I’ve gotten behind a lot in the last 6 or so months. Tim goes to the darkest, most evil spots in this planet and goes and finds kids, takes them and rescues them from a hell they can’t escape by themselves. And last year he saved over a thousand children and he’s helped arrest over 433 traffickers and it’s growing from there.
Now tonight you guys are going to have a really cool opportunity. At about 5 o’clock tonight I’m actually going to bring him onstage and also another guest. We spent the last few months actually filming a documentary. And him and Nick Nanton’s going to come up here. And Nick and his team actually went down to Haiti during these raids, strapped GoPro camera’s on their heads and on their guns and actually went and saved kids and filmed a documentary.
So 5 o’clock we’re going to show you the trailer of that documentary and you’re going to have a chance to meet Tim and meet Nick and then we’re going to have a break where we’re going to do this vendor speed dating, which is going to be a ton of fun. And we’re paying for dinner tonight, which will be a lot of fun. And then after that, for those who would like to, we’re actually going to be showing the entire documentary. It’s 85 minutes long, and you’ll have a chance to see what’s happening in the world.
And not only see, my goal from this event, I want to make an impact. And not a little impact, I want to make a huge impact. We’re going to save a lot of kid’s lives during the next four days and then I’m going to ask for all your guy’s help on Saturday. After Tony Robbins talks to you all, we’re going to talk about how we can take this, this darkness, this evil. If you look at how slavery was broken back in the time of Abraham Lincoln, the way it was destroyed was people shone a light on it. What I want us to do as funnel hackers, I want to shine the biggest light possible on this problem so that the cock roaches in the room have to scurry away and disappear. And we’re going to disrupt this and make a lot of noise and I need all your guys’ help to do that. Are you guys okay with that? Alright.
So there’s four of the 3000+ stories in this room, you guys. And that’s the reason why we do what we do. That’s why our team is so obsessed with making the software better, with training, with making you guys better at what you do because I know that every single one of you guys are not going to change one person’s life, you’re going to change hundreds, or thousands, or tens of thousands. And that’s why we do this.
So my question for you guys, I want you to think about right. What’s your vision? Why are you here? Why did you jump in a plane? Some of you guys got stuck in tornado warnings for hours, flying around in circles trying to get here. What is your vision? Why are you here? What are you guys trying to create? Who are the people you want to serve?
Because that’s the key to business. As soon as, for me and I don’t know about you guys, but for me when I started shifting my focus from “How can I make money? How can I make money?” to these questions, who is my mission? What am I trying to create? Who can I serve? That’s when the money came. That was the shift.
So I want you guys thinking about this the entire week. What’s your vision? What are you trying to create? Who do you want to serve? And again, this is the quote, the theme for this entire weekend.
Here’s to the crazy ones, the misfits, the rebels, the troublemakers (that’s all of you guys), the round pegs in the square holes, the ones who see things differently, they’re not quite fond of the rules, they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. The only thing you can’t do is ignore them, because they change things and they push the human race forward. And while some of you may see them as the crazy ones, we see genius, because people who are crazy enough to think that they can change the world are the ones who do.
I love that. And then for those of you guys, some of you are kind of new to our cult-ure. How many of you guys are kind of new to this whole world? Welcome. For those of you guys who are quite sure what is your vision? What’s your mission? Who has no idea yet? Like, “I’m here, I don’t really know what I’m doing. I’m just excited.” How many of you guys are that?
So for you guys, that’s okay. I want to share with you, this is one of my favorite quotes of all time from Winston Churchill. Winston said, “To each there comes in a lifetime that special moment when they will be figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents.” It’s true, for all of you guys. God didn’t put you on this earth just to walk around. There’s a purpose for all of you guys here. You’re here training, learning, trying to understand that. And that’s why I’m so grateful for you guys making the effort to be here.
We have a lot of Clickfunnels members, 5% of you are here. The rest aren’t. You guys are the ones who are here to try to make the biggest change and the biggest impact. The quote goes on and says, “What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
A lot of you guys don’t know what that is yet. I didn’t know what it was for me for years, for decades. And the more I moved forward the more I keep finding out, what’s the mission? What am I supposed to, I don’t know what it is. I’m just running forward as fast as I can. So don’t be nervous if you’re not sure yet. Just know that you’re in the right spot, you’re around a whole bunch of people who are here to help serve you, and to keep running forward and you’ll find that you find those things that you can do, and eventually it will come to you. And you’re going to be like, “This is my thing. This is what I was created to do.” And you’ll find that out.
So I want to talk really quick about the vision for Clickfunnels. Now that I’ve kind of challenged you guys to think about your vision I want to share my vision. So Clickfunnels was created with a goal. Our goal was to free all entrepreneurs so they could share their gifts with the world. I honestly believe that entrepreneurs are the only people that can actually change this planet. I don’t think it’s politicians, I don’t think it’s government, I think it’s entrepreneurs. We’re the ones who are crazy enough to go out there and try to change things. Right? Do you guys agree with that? Yeah.
So that’s the reason we want to free all entrepreneurs so that you guys can focus on changing your customers’ lives. That’s our goal. Now, I want to actually introduce a special friend and a partner. And before I bring him up I wanted to kind of tell a quick story.
So this is my cofounder and my business partner Todd Dickerson. And a lot of times I’m the one on stage jumping around like a dancing monkey and people know who I am. They’re like, “Russell, you created Clickfunnels.” And I’m like, “I didn’t create, I don’t know how to code.” I hate to break that to any of you guys who didn’t know that. All I know is when we had this vision, this wasn’t a unique thing. I was not the very first person to say, “We should build a platform where people can do all their entire business on it.” Many people have tried over and over and over again. I tried three times myself in the past and failed.
It wasn’t until I met Todd, we were sitting there in a room one day and we start mapping out this vision once again, for the 4th time, and Todd said, “I can do that.” And I was like, “Everyone’s tried dude, I don’t know if we can.” And he’s like, “No, I can do that. I can do it.”
So we mapped out the vision in Boise, Idaho in front of a whiteboard in our little tiny office at the time. He jumped in a plane, flew back home and spent the next 6-8 months of his life in a room coding what became Clickfunnels. And this was not like the easiest thing in the world, as you can image. Most companies that we were competing against have dev teams of 80-90 people. We’ve got a Todd, and Todd built the initial Clickfunnels, and he is one of the most amazing human beings I ever met in my life. So what I want you guys to do, I want everyone to stand up and give Todd Dickerson a huge round of applause as he comes up onstage.
Todd: That’s awesome. What’s up Funnel Hackers?
Russell: This is such an honor for me to be onstage with Todd, this is like the coolest thing in the world. So just so you guys know, September 23rd 2014 was the day that my life, Todd’s life and all your lives changed forever. That was the day that he clicked live and Clickfunnels actually went live.
Now this is obviously a lot of work on his end, prior to that to get to that point. But do you want to talk about what’s happened in the last couple of years since we’ve gone live?
Todd: Oh my gosh. Well of course our original expectation was we were going to have 10,000 member week one. It ended up taking us about one year to get there though. So year one we ended up with 10,000 people. And then year two we actually rolled up and hit 20,000. Year three, we went crazy-50,000.
Russell: Dude, that’s awesome.
Todd: Well today, I pulled the latest stats, this morning, as of this morning we have 60,000+ active members. Insane, absolutely insane.
Russell: That is amazing.
Todd: I got another awesome stat for you guys. So this is insane, right. You guys have officially joined the three comma club, as a group. Processed over a billion dollars, through Clickfunnels, that we can track. That’s not even everything, we can’t even track everything. So it’s pretty crazy.
Russell: That’s a billion with a “B”. I want to put this into perspective for you guys. I’m not that good at geography and math and all that kind of stuff, but there are 15 other countries who GDP is not as high as that. What that means is that if Clickfunnels was a country and we were the people of Funnel Hackers, we have a higher GDP than 15 other countries here on planet earth. Is that insane?
Todd: Yeah, that’s awesome. Insane.
Russell: And Todd’s going to run for president of that country, it’s going to be amazing.
Todd: Clickfunnels Island.
Russell: A couple other amazing things about you guys, what you guys have accomplished in the last few years. 258 of you so far have joined the Two Comma Club.
Russell: Where’s my Two Comma Club. Stand up here, stand up really quick so every can see them.
Russell: I want everyone to look around. These are your peers. Some of these people were in this room last year, thinking the same thing, like, “Holy cow. That guy made a Two Comma Club award and now he’s sitting next to me.” It’s amazing. Alright, you guys can sit down. We’ve got a new award. You want to announce the new awards coming out this year.
Todd: Oh yeah. So we’re going to announce this for the first time ever, we have just created the 8 figure award. 17 people have qualified for it at this point, 17 of you. So ten million dollars in Clickfunnels.
Russell: Where’s our 8 figure award winners? Can we stand up? Insane. So last year before the event, before we launched Two Comma Club award, I told Dave, “Can you pull the stats and see how many won the Two Comma Club.” I’m like, “I’m guessing it’s probably 15-20 people or so that made a million dollars with clickfunnels.” I think last year was 93, and now we’re at 258. And this year 17 have made over 10 million dollars in a funnel. And there’s people who encroaching upon the 9 figure one, so we gotta go make another award for next year, there are people who are getting close.
The four minute mile, just so you guys know, it got broken, and then it got broken again, and it’s about to get broken again. So for all you guys who are sitting here wondering, these are the people who have done it. Grab them during the breaks, ask them questions. It’s possible. We’re seeing it happen all the time, so don’t dismiss it, it’s true, it’s real.
Todd: You can do it.
Russell: it’s insane. Again, our mission for Clickfunnels is this, is to help free all entrepreneurs so you guys can focus on changing the lives of your customers. With that said, let’s all give Todd a huge round of applause.
Todd: Thank you, thank you very much.
Russell: So tomorrow, not tomorrow, Friday we’re going to be bringing up all the Two Comma Club Winners and awarding their trophies, as well as the new ones, so I want to make sure you guys are all in for that. I promise you, if you’re in the room and you watch that, it’s going to be something that’s going to change your life because you’ll be like, “That’s my new goal.” If you’re in the Two Comma Club, your next goal is for X, if you’re just beginning, it’s going to be Two Comma Club. And I want you guys to see that and see all the people who are doing it.
Because for me, as soon as I realized it was possible, then I was able to do it. And I want you guys to all see that it’s possible and it’s happening every single day.
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