Webinar Secrets to Creating A 7 Figure Business In The Next 12 Months

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
to funnel hacker radio I’m your host
00:19
Dave Woodward way excited today because
00:22
today is the second in a series of three
00:25
where we actually spend time going
00:27
through our funnel stacking which is our
00:29
three core funnels exactly how they work
00:30
together and today what we spent time
00:32
talking about is the webinar funnel
00:34
first one again if you’ve missed it was
00:36
our trip our funnel and encourage you go
00:38
ahead and take a look at that get
00:39
remember as far as a trip wire we
00:40
typically end up doing that with the
00:42
intention of being able to acquire a
00:43
customer at zero cost so if we can break
00:46
even on that then what happens is we use
00:48
our webinar funnel to make a ton of cash
00:50
so what I want to do is kind of show you
00:52
exactly how all this works and really
00:54
more importantly that you understand all
00:56
the steps to this so we talked again as
00:59
far as the trip wire being the first one
01:00
webinar for today’s the second one third
01:03
ones our high ticket but again for those
01:05
of you who are listening to this just
01:07
want to let you know we are actually
01:08
recording this in video format as well
01:10
and I’m stripping the audio off of the
01:11
video so that most people can want to
01:15
see the actual presentation can see that
01:16
on our youtube channel you can go to
01:18
youtube look at funnel hacker TV and
01:20
you’ll see this podcast in there in a
01:23
video format don’t worry as you’re
01:24
listening I’ll make sure that all the
01:26
slides I cover and everything else that
01:27
everything that’s on the slides you guys
01:29
get you’ll hear and everything as I talk
01:31
through it so with that said I want to
01:32
jump right into our perfect webinar
01:34
funnel now realize that are as far as
01:38
our webinar goes most of our webinar is
01:41
set up with the intent that we’re
01:43
typically and do most of our webinars on
01:44
a Thursday so we’ll use Monday Tuesday
01:46
Wednesday as our days and also Thursday
01:48
morning if they were really typically
01:49
promoting for that we’ll do Thursday as
01:52
our actual webinar and then we’ll do
01:54
replays Friday Saturday Sunday and
01:56
during those replays our intent is to
01:58
basically double up on exactly whatever
02:00
our sales we’re on Thursday we hope to
02:01
double those again by Sunday all this
02:04
size in a whole bunch of urgency and
02:06
scarcity and you’re gonna see that we’ve
02:08
throughout this entire presentations but
02:09
to go through this but a typical webinar
02:11
fun what you can find is you’re gonna
02:13
have your registration pages you’re
02:14
gonna have confirmation page and then
02:16
your sales page from there the other
02:19
things you’re gonna end up having to be
02:20
indoctrination pages and the other thing
02:23
is obviously it’s going to be your
02:24
replay page so those will be some of the
02:26
main key elements to it but what I want
02:29
to talk to you guys about right now is
02:31
how all this really ties together so
02:34
realize that you know 90% of doing
02:38
webinars and funnels is really mastering
02:41
the script to that and Russell’s done a
02:44
phenomenal job on creating the perfect
02:47
webinar script and again you can get it
02:49
perfect webinar seibert’s com also there
02:51
will be a link here if you want you to
02:53
go to funnel hacker radio.com
02:54
for its last forward slash webinar and
02:57
that’ll take you right to it as well so
02:59
go to funnel hacker radio.com forward
03:01
slash webinar and you’ll get all of
03:04
russell secrets as far as the perfect
03:05
webinar secrets and how to get that kind
03:07
of stuff and the element that at the end
03:09
but the idea here is to really make sure
03:12
that you master the script and how all
03:14
that comes together I’ll try to weave
03:15
some of that into this so you guys
03:16
understand the psychology behind it how
03:18
we’re doing all this kind of stuff but
03:20
realize you’re gonna have an
03:21
introduction
03:22
and from that introduction you’re gonna
03:23
have obviously your goal promised kind
03:25
of hook to the end you have to have
03:28
massive way of command and attention
03:29
qualifying yourself and then future
03:31
pacing those are the five parts to the
03:32
intro you then get into the content and
03:35
the content is going to be based upon
03:36
one the one thing what is the number one
03:39
thing that you want everyone to
03:41
basically understand and then you’re
03:43
gonna have three secrets secret once you
03:45
go to and secret three realize you are
03:48
not teaching on a webinar if that’s what
03:50
you came in here thinking you’re gonna
03:51
do then it’s completely wrong your whole
03:53
idea here is to break and rebuild their
03:56
belief patterns and that’s what the
03:57
three different secrets are gonna go
03:59
through and again highly recommend that
04:01
if you haven’t already gotten perfect
04:03
webinar secrets from Russell then
04:05
definitely go ahead and go to funnel
04:08
hacker radio com4 slash webinar and
04:10
you’ll get all that well spend time
04:12
talking about the stack and closes than
04:13
just
04:14
but I want to make sure you kind of got
04:15
the basic idea as far as how all this
04:17
comes together and you know why we’re
04:19
looking at all this kind of stuff so
04:22
let’s kind of dive right in so you kind
04:24
of understand what types of numbers
04:25
we’re really typically trying to look at
04:28
so the actual numbers that we are
04:31
looking at here from a webinar is most
04:34
the time we’re trying to get about three
04:36
dollars you know anywhere from three to
04:38
five dollars per webinar registrants
04:40
if the cost get above that then what
04:43
you’re gonna find is that your landing
04:44
page isn’t right or your message isn’t
04:45
interesting or you’re targeting just the
04:47
wrong people
04:48
something else is wrong because if your
04:50
costs get in that seven to eight dollar
04:52
range
04:52
it just becomes super hard to become
04:54
profitable on the front end so we try to
04:57
be in the neighborhood of you know three
04:58
to five dollars per registrant with the
05:01
intent of getting about a thousand
05:02
registrations per week so with that said
05:04
if we can get three $3.00 per registrant
05:07
than a thousand registers per week we’ve
05:09
had about a three thousand dollar ad
05:11
spend what you’ll find is about
05:13
twenty-five percent of those people
05:14
actually show up so out of that 250
05:16
people are registered i’ve got about 250
05:18
people after gonna attend the ten the
05:20
webinar and if you’re looking to get you
05:23
know even a ten percent closed rate at a
05:25
997 product you’re looking there at
05:28
twenty five sales at but it basically a
05:30
thousand bucks that’s a 25 thousand
05:32
dollar webinar that’s that’s fantastic
05:35
that’s really kind of this the numbers
05:36
we typically take a look at we’ll go
05:39
through a couple of numbers a little bit
05:39
later as well but I want to make sure
05:41
that you understand it doesn’t end right
05:44
there because the idea is you’re gonna
05:46
double your sales from your follow-up so
05:48
you’re gonna get twenty five thousand
05:49
when you do the webinar and then ideally
05:51
over that follow-up sequence again that
05:53
Friday Saturday Sunday you’re gonna find
05:55
you typically get another doubling in
05:57
that so you’ve got about three thousand
05:59
dollars in ad spends about fifty
06:01
thousand dollars in sales and you’ve
06:03
added about a thousand people to your
06:04
list that’s why we do webinars and I
06:08
really want to make sure you guys
06:09
understand that the opportunity you have
06:11
here is huge inside of working with
06:14
within the webinar and again I cannot
06:16
stress the importance you have to make
06:18
sure you’ve got the perfect webinar
06:20
secrets so just go to funnel hacker
06:21
radio com4 slash webinar and you’ll get
06:24
all those things there for sure
06:25
but now I want to talk about the
06:27
mechanics of the actual registration
06:28
page itself so realize that the key to
06:31
high converting webinar registration
06:32
page the entire key there is based upon
06:35
curiosity and that’s it
06:37
so some of the major secrets you’re
06:39
looking at obviously is going to be the
06:40
curiosity another thing I tell you is
06:42
make sure that you don’t have any video
06:44
on the registration page we’ve tested
06:47
this so many different times and it just
06:49
a a curiosity image always over converts
06:53
on having any video there so let me kind
06:57
of spend a little bit of time you’re
06:58
kind of talking in more detail about
07:00
this and why it works this way so first
07:03
of all again make sure the picture just
07:05
makes no sense so if you’re for those of
07:08
you guys aren’t seeing the screen right
07:09
now what we have is our funnel hacks
07:11
webinar screen up there and it’s
07:13
basically a picture of Russell with his
07:16
hands as he’s talking basically his
07:18
hands one hands up and he looks like
07:21
he’s holding in another something else
07:23
in his hand and behind him are a couple
07:25
of different boards and then what it
07:27
basically says is my weird niche funnel
07:29
that’s currently making me seventeen
07:30
thousand nine hundred forty seven
07:32
dollars per day and how to ethically
07:34
knock it off in less than ten minutes
07:35
register for my seat below plus get a
07:38
free two week trial two click funnels
07:39
just for registering for the web class
07:41
today that’s what you see on our web
07:43
page on a registration page so again the
07:48
key here is stay away from video on your
07:50
registration page and second make a that
07:53
headline is so important because that
07:55
curiosity is what’s gonna really make a
07:56
person go you know what I think you’re
07:58
gonna figure out more about what they’re
07:59
talking about so I can tell you right
08:02
here as far as if you kind of breaking
08:04
this down here on our weird niche you
08:06
know funnel it’s currently making me
08:07
seventeen thousand nine hundred forty
08:08
seven dollars per day and how you can
08:10
eclis knock it off in less than ten
08:11
minutes
08:12
this headline just gives you a hint
08:14
about what it’s about but it leaves a
08:16
ton of questions unanswered so first of
08:19
all as far as you know what niche is it
08:20
the other thing is is it really possible
08:23
to make seventeen thousand nine hundred
08:25
forty seven dollars per day and can you
08:28
let eclis knock it off if so how and
08:31
also can you really do it in just ten
08:34
minutes
08:34
so those are all the types of Kure
08:36
it’s built into that headline and you
08:39
have to understand that without
08:40
curiosity the person’s just gonna think
08:43
oh you know what I got it I understand
08:45
what they’re talking about I don’t need
08:46
to attend the other thing is that you
08:49
can find that adds a whole bunch of
08:51
urgency and scarcity that nothing gets
08:53
people to to act and register and just
08:55
show up faster than urgency and scarcity
08:57
and so those are some of the main
08:59
secrets we have in there so one of the
09:01
things you can see in the bottom here is
09:02
it’s very limited spots register now
09:04
those are some of the things we
09:06
typically will try to add to to make
09:08
sure people understand the importance of
09:09
getting on very limited seating is
09:11
actually so our button itself says
09:13
register my seat now very limited
09:15
seating register now in the text down
09:18
below it again very limited seats
09:20
register down trying to make sure they
09:22
understand the importance of getting on
09:24
this webinar and that it’s not just open
09:27
at any time anybody can get there and
09:29
again curiosity curiosity curiosity
09:31
can’t stress that enough you got to make
09:33
sure you have it built into your
09:35
headline and built into your image and
09:36
that you stay away from the video now
09:40
let me tend a little bit time about the
09:41
next page so the next page is gonna
09:43
they’re gonna go to is gonna be your
09:45
Thank You page now on your thank-you
09:47
page what you’re gonna find there is
09:49
this is where we typically are going to
09:51
put video at this point and the idea
09:54
here is I want to make sure that that
09:57
there they’re starting to bond with me
09:59
and that they’re starting to connect
10:01
with me so realize that again on the
10:04
registration page it’s all about
10:06
curiosity on the Thank You page it’s
10:08
about your passion
10:09
it’s about your excitement for the
10:10
webinar now one of the biggest secrets
10:12
on this Thank You page is that you can
10:14
and you should actually sell people you
10:17
need to be selling them something here
10:18
this is what we refer to as a
10:21
self-liquidating offer or an SLO and
10:23
there’s a few reasons for it first of
10:26
all the self-liquidating offer means
10:27
that it liquidates your ad cost so if
10:30
you didn’t have a tripwire in the front
10:31
and you’re actually driving facebook ad
10:33
traffic directly to this you guys find
10:36
some way of offsetting that cost and so
10:38
we the way we actually liquidate that
10:40
those costs is by putting an offer on
10:43
our thank-you page
10:45
I see a lot of people who basically just
10:47
go to their thank-you page and that’s it
10:48
I want to make sure that when they land
10:50
on my thank-you page a couple things are
10:52
taking place first of all that they’re
10:53
bonding with me they’re seeing my
10:55
passion their excitement about it
10:56
second of all I want to make sure that
10:58
I’m getting some money back from these
10:59
guys and the reason for that you’re
11:02
gonna find is that if soon as a person
11:04
buy something from you it basically
11:07
there it gets them in motion and what
11:10
you’re gonna find is that a buyer in
11:11
motion tends to stay in motion unless
11:13
that you do something that basically
11:14
offends them so the whole idea here is
11:17
I’m trying to find some way of getting
11:19
them to take an action and as soon as
11:21
they take an action one they’re a buyer
11:25
now and so my relationship with them has
11:27
changed now they’re much more willing to
11:28
spend more money with me second of all
11:31
is the fact that they’ve actually bought
11:33
something from me now that entices them
11:36
a ton to actually show up at the webinar
11:39
which is one of the main reasons why I
11:40
want to make sure that they’re buying so
11:41
three reasons I want to make them buy
11:43
first of all one itself liberate the
11:45
offer as far as offsetting my ad costs
11:47
second of all I would love to make sure
11:49
that they’re buying something
11:50
complements this webinar they’re going
11:52
to therefore want to show up at the
11:53
webinar and the third thing is a buyer
11:55
in motion tends to stay in motion and
11:57
that’s extremely critical to me because
12:00
I want to make sure these guys are there
12:01
and they’re paying attention to it
12:02
so for those of you guys aren’t seeing
12:04
this basically what’s going to happen is
12:05
when the actual page comes up on our
12:08
thank-you page says return to this page
12:09
to attend the event it’s got the again
12:12
this is if it’s a recorded one then
12:15
actually it picture as far as do this
12:17
before the Webb Clark class starts it’s
12:19
almost homework step number one go and
12:21
get your free two weeks trial to
12:23
clickfunnels before the webinar starts
12:25
bigbluebutton there says you know create
12:27
your free clickfunnels account now step
12:29
number two is watch the video for the
12:31
funnel hacking here that video actually
12:33
starts and we’re gonna talk a little
12:34
more about this in just a minute
12:36
gets me into the indoctrination series
12:38
on the right side of the page there is
12:40
the event ticket for funnel hacks it’s
12:41
just basically again restates the the
12:43
headline shows the webinar date webinar
12:46
time and a button where they can
12:48
actually add that to their calendar if
12:49
they want to
12:50
still understand that the thing I want
12:54
to spend a little bit time here is
12:56
helping you know the numbers of how all
12:58
this worked so within the first year of
13:01
using this funnel hacks webinar inside
13:03
of clickfunnels
13:03
we added 15,000 trials so that was our
13:08
self liquidating an offer where we gave
13:09
them a free trial our free trials with a
13:11
credit card and so they put in their
13:14
credit card and basically we got 15,000
13:17
free trials or people who are now trying
13:18
click funnels of those 15,000 for over
13:21
4,500 them stayed active which basically
13:24
created about a four hundred fifty
13:26
thousand dollar monthly recurring income
13:27
to us all based off of having that self
13:31
liquidating offer on the page so I can’t
13:35
stress the importance enough of on that
13:37
thank-you page you have to have a self
13:39
liquidating offer it just builds a ton
13:41
of credibility it helps liquidate your
13:43
cost and more important than that it
13:45
makes these guys buyers and once their
13:47
buyers they continue to buy it from you
13:49
next I want to talk about the
13:51
indoctrination pages so these are the
13:53
pages that actually take place between
13:55
the time that they register and the
13:57
actual webinar so if they again our
14:02
registration emails are going out on
14:03
Monday Tuesday Wednesday and Thursday
14:04
our webinars on Thursday so whatever day
14:08
they came in they’re gonna be receiving
14:09
indoctrination pages all the way up to
14:12
and if they come in late even through
14:14
the through the webinar I’ll talk about
14:16
that in just a minute but the key here
14:18
is to understand the importance of
14:19
having these ad oxidation pages in here
14:22
so one of the very first things we end
14:24
up doing is a quick thank you basically
14:27
that says your video number one is
14:29
inside and we typically do most of our
14:31
indoctrination pages with videos and the
14:34
key to this is so for those who can’t
14:37
see the video here what it’s basically
14:38
says is hey thank you so much for
14:39
joining the Xtreme funnel hacking funnel
14:42
makeover training series I have a few
14:44
gifts just for joining first you’ve been
14:46
registered for a funnel hacks virtual
14:47
workshop later this week second we’re
14:49
giving you three of our best-selling
14:50
sales funnels and a whole bunch more but
14:52
first it’s time to start learning some
14:54
cool stuff so you be prepared for the
14:56
web class that phrase right there is
14:58
where we start our indoctrination and we
15:01
then go in very couch in this age
15:03
videos called thummell hacking the big
15:04
secret and you can watch the video here
15:06
so right below that text is an actual
15:09
image where they clicked on that it’s
15:12
going to take them to our indoctrination
15:14
page but that image is of the same it’s
15:17
basically if it’s a screenshot of the
15:20
video that they’re going to see when
15:22
they get to the indoctrination page on
15:23
the next page and so when they get to
15:25
the next page it’s completely congruent
15:27
they’re going oh that’s exactly what I
15:29
was hoping to see there’s there’s
15:30
Russell sitting the exact same place I
15:33
saw him in the email it makes complete
15:34
sense
15:35
and so now I’m willing to go forward and
15:37
and really kind of get things going so
15:40
with that said the great part about the
15:44
indoctrination series is it allows us to
15:46
do a couple of different things first
15:48
thing is you’re able to again push your
15:49
your self-liquidating offer on each of
15:52
these video pages one of the main things
15:54
again I’m trying to do is I want to get
15:55
them buying because we know that Byard
15:57
motions tends to stay in motion
15:59
the other thing is on a lot of these
16:01
video pages and also it’s not uncommon
16:03
we actually put comments down below so
16:05
for social proof and then giving them
16:08
different gifts so on ours here one of
16:10
the things they get is a free they can
16:12
click on to get their supplement funnel
16:15
or the webinar funnel or the tripwire
16:17
funnel so they get those free gifts
16:20
which those free gifts are obviously
16:21
tied to our webinar which keeps them
16:23
much more involved and much more excited
16:24
about actually going now the concern we
16:27
always get from people when we show this
16:30
indoctrination sequence to them is well
16:32
what happens if they register on
16:34
Wednesday and they only get one or two
16:36
of the indoctrination emails before the
16:37
webinar understand that’s not the
16:40
purpose for the indoctrination sequences
16:42
the answer is real simple here the whole
16:45
reason why we have these indoctrination
16:46
sequences is that it’s not essential to
16:49
the sale it’s only an amplifier let me
16:51
say that again the indoctrination
16:53
sequence is not essential to our webinar
16:56
sale it’s just an amplifier meaning the
16:59
more that they’ve gotten to know us and
17:01
more time they spent with us through
17:02
this indoctrination the greater the bond
17:04
is for us in hopes that they then will
17:06
attend the webinar and obviously most
17:07
importantly than buy from us
17:10
so with that said realize as your as
17:13
you’re going out and you’re putting
17:15
together some doctrine ations sequences
17:17
videos work real well you’re trying to
17:19
get people to bond with you they want
17:20
you you want them seeing your passion
17:22
your excitement why they should even be
17:23
jumping back on this webinar and again
17:26
as you’re providing them a whole bunch
17:26
of content during this period of time
17:28
they’re know oh my gosh I can’t wait to
17:30
get onto the webinar so now let’s talk
17:33
about the actual live event the live
17:35
event is the webinar itself and we call
17:37
this a live event and I can’t stress you
17:40
the importance you’ve got to do a lot of
17:41
these things live before you go recorded
17:44
I got a lot of people always want to
17:46
jump to the auto auto webinar super fast
17:49
and that just doesn’t work for you guys
17:51
you have to understand we learn so much
17:53
as we’re going through these things
17:54
doing them live
17:55
Russell’s recommendation is you do it
17:58
live for a year every single week either
18:01
for a year or until you make a million
18:03
bucks whichever one comes first so you
18:05
do it live every single week for a year
18:07
then you can go automated or you do it
18:09
live every single week until you make a
18:11
million bucks and then you can make it
18:13
automated so the whole idea here is I
18:15
want to make sure during this live event
18:17
that you’re understand a lot of the
18:18
things that take place for those of you
18:22
listening to not seeing this what’s on
18:23
the screen right now is our perfect
18:25
webinar again go to funnel hacker
18:27
radio.com forward slash webinar and
18:29
you’ll get the copy of the perfect
18:31
webinar secrets the perfect webinar
18:33
secrets what you’re going to see here on
18:35
the on the screen is the introduction
18:37
again five things to the intro the bold
18:40
promise a hook to the end why again you
18:44
got command attention you have to
18:46
qualify yourself and you have to future
18:47
pace I’m not going to go through all
18:49
that detail right now those are the five
18:51
elements to the intro the next thing as
18:54
far as the content is the one thing what
18:56
is the number one one thing that you’re
18:58
going to be conveying through the course
19:00
of this whole 90 minutes that you’re
19:02
with them and again realize most of our
19:04
webinars are just that they’re about 90
19:05
minutes underneath the one thing are
19:09
three little bullets secret number one
19:11
secret number two and secret number
19:12
three those secrets are what you’re
19:15
going to break and rebuild their belief
19:16
patterns with and
19:19
once you get through that and now you’re
19:21
about ready to transition into the pitch
19:24
what we referred to as the stack the
19:27
quite we typically the transition there
19:29
is a real quick state as far as let me
19:32
ask you a question and then it goes into
19:35
as far as how the stack works and
19:37
everything else you’re asking permission
19:38
at that point to offer them the
19:40
opportunity of doing more work with you
19:42
then we go through the stack and I’ll
19:44
talk about that in just a minute
19:45
and then we’ve got all sorts of
19:47
different closes again we’ve got you
19:48
know money is good information alone
19:50
question mark us-versus-them only
19:53
excuses disposable income money are
19:56
excuses the hand hold the reluctant hero
19:59
money replenishes one of my favorite
20:01
ones your two choices say goodbye if you
20:06
only get break old habits now and later
20:10
and then again clothes clothes clothes
20:13
all of those are talked about during the
20:15
perfect webinar secret so if you don’t
20:17
have that again go to funnel hacker
20:18
radio comm forge slash webinar and
20:21
you’ll get the perfect webinar secrets
20:22
they’re the reason I’m stressing this
20:25
content so much is Russell has literally
20:29
done thousands of webinars and
20:31
life-stage pitches and he’s taken all
20:34
that content and all that experience and
20:36
boiled that down into what it takes to
20:38
actually produce a perfect webinar since
20:41
then through his inner circle and
20:43
everything else
20:43
they’re probably in the 20 to 25 people
20:48
range right now it it keeps changing all
20:50
the time because you keep getting added
20:52
to that list as far as how many people
20:54
have made over seven figures doing
20:56
webinars following the perfect webinar
20:58
secret system Joel Avery a good buddy of
21:00
mine actually sent Russell Facebook post
21:02
and said hey Russell I’m in awe how good
21:05
you are at webinar pitching watching
21:07
right now
21:07
every trick in the book being used like
21:09
a pro every slide every section every
21:11
word crafted intentionally the sequence
21:14
the stack FAQ is the video testimonial
21:17
the offer almost every objection planned
21:20
for and obliterated the countdown timer
21:22
overwhelmingly Austin execution I don’t
21:25
think I’ve seen a better presentation
21:27
again Joe is a great friend and he’s
21:30
been around the block a long time it’s
21:31
just great to receive that it’s nice
21:34
when your peers come back to you Masek
21:36
say you’re absolutely the other crushing
21:37
it so I want to spend a bunch of time
21:39
kind of going through this whole log of
21:41
that here so as far as the details
21:44
abound again the webinar should be about
21:46
90 minutes long the first 60 minutes to
21:48
show you’re focusing on their false
21:50
belief patterns breaking them and then
21:52
rebuilding them this again as I
21:54
mentioned before is really the hardest
21:55
part for most people to get right they
21:57
just they try teaching too much they try
21:59
to share too much cool stuff but the
22:01
core here is to identify their false
22:03
belief patterns and just blow them apart
22:05
second of all is the last 30 minutes is
22:08
the pitch and we do that through what we
22:10
refer to as the stacking and I’ll get to
22:12
that in just a second here and then
22:14
adding all of our clauses and things
22:15
that I just mentioned to you and then
22:17
once the 90 minutes is over Russell
22:19
typically spends the last 15 to 30
22:21
minutes going through questions and
22:23
answers and closing people between each
22:25
question that’s again what Joe was just
22:27
talking about those fa Q’s are super
22:30
critical a lot of your sales are going
22:33
to come after you’ve actually closed and
22:35
you keep people on the line answering
22:37
and taking care of all of their
22:39
questions at that time
22:40
this also is why we recommend doing it
22:42
live so many times because then you can
22:44
record what the questions are so you
22:46
already know them in advance and
22:48
especially once you go to an auto
22:49
webinar you’re gonna have those freedom
22:51
they ask questions already out there and
22:52
record it the other thing is get a lot
22:57
of people asking as far as you know
22:58
what’s the best time of day to do this
23:00
that totally depends on your audience
23:02
for us we deal with a lot of
23:05
entrepreneurs who work for themselves so
23:07
during the middle of the day though that
23:09
works out great for them you may find if
23:11
you work with people who have
23:12
nine-to-five jobs your webinars need to
23:14
be more in the evening to accommodate
23:15
their schedule so it’s all depends
23:18
specifically upon your audience fourth
23:21
thing here is again the importance of
23:23
doing these things live I can’t stress
23:24
that T enough we typically use
23:26
GoToWebinar right now for most of our
23:28
live events I know others have been used
23:31
web jams or other things and
23:32
clickfunnels integrates that as well but
23:35
whichever platform you use
23:37
I can’t stress to you enough you got to
23:39
do enough of these things live to make
23:40
it work fifth typically I want to kind
23:43
of go through as far as the numbers here
23:44
so you understand them typically we get
23:46
about 25% of the people to show up on
23:48
the webinar so if you find that you’re
23:50
below 25% you need to spend a little
23:53
more time focusing on the indoctrination
23:55
sequences sending text message reminders
23:57
out before the webinar we typically send
24:00
out emails one hour before and again 15
24:03
minutes before 6:00 thing is to focus on
24:07
creating an amazing offer this comes
24:09
down to the stack against one of the
24:11
things I was just talking about and when
24:13
you’re creating your webinar this is the
24:15
most important page to start with too
24:18
many people start trying to go
24:19
chronologically through this understand
24:22
the stack that stack slide is your most
24:25
important slide your whole webinars
24:26
gonna be based off of that so you got to
24:28
spend time on the stack itself so for
24:32
those of you who are looking at seeing
24:35
this you’re gonna see our stack slide on
24:37
here others let me kind of tell you what
24:39
you’re what you’re gonna see as far as
24:40
how our stack actually works so our
24:43
stack what it says there is what you’re
24:45
gonna get so what you’re gonna get for
24:47
our stack here is click funnels a six
24:49
month enterprise account value three
24:50
thousand five hundred sixty four dollars
24:52
second you’re gonna get six weeks of
24:54
funnel hacks masterclass a two thousand
24:57
nine hundred ninety seven dollar value
24:58
you also will get the instant traffic
25:00
hacks which is a thousand nine hundred
25:02
ninety seven dollar value you get
25:04
inception secrets which is a 1997 value
25:07
and you also receive our soap and
25:09
Seinfeld secrets which is a 997 value
25:11
the total value of that is eleven
25:13
thousand five hundred and twenty-two
25:14
bucks now most of the time what we find
25:19
is we typically want to create something
25:20
that’s worth at least ten times what
25:22
they’re gonna pay for it and that’s
25:24
again the whole idea behind the stack
25:26
and again once you if when you go
25:29
through the perfect webinar secrets
25:30
you’re gonna find out exactly how to
25:31
create that stack and how to present it
25:33
and all that kind of stuff I’m not going
25:34
to spend the time on this podcast kind
25:36
of go through that but again you can get
25:38
that a funnel hacker radio com forward
25:39
slash webinar seventh is that transition
25:43
basically from the content to the pitch
25:45
and so the reason this is a real
25:48
important time for you and your webinar
25:50
is we actually base our stats off of the
25:52
number of people who are on the webinar
25:55
at the pitch not the number of people
25:57
who came on at the beginning so when
25:58
we’re looking at this we typically look
26:01
at our closing rates based on how many
26:02
people are there just at the point we’re
26:04
about ready to give this stack and I
26:07
typically like again if we can get in
26:09
the fifteen percent range
26:10
man we’re we’re stoked that’s a great
26:12
you’re crushing it with that so I wanna
26:15
kind of go through and tell you some of
26:16
the numbers if you’re doing a live
26:19
webinar right now and your close rate is
26:21
better than five percent if you’re find
26:24
yourself better than five percent you’re
26:25
gonna be profitable on the front end I
26:27
mean you’re you’re making money right
26:28
there where you really want to get to is
26:30
that 10 percent rate at 10 percent when
26:33
so again if I’ve got 250 people on at
26:36
the at the close and I close 10 percent
26:39
of those I’ve closed 25 people that’s a
26:42
million dollar your webinar right there
26:44
and I can’t stress it to you enough if
26:47
you’re doing this every single week
26:48
that’s a million bucks and it’s just
26:52
you’ll find that you’re just crushing it
26:53
if you can get to a 50 percent close
26:55
week every single week you literally
26:57
could be looking at about a 10 million
26:59
dollar per year webinar those are some
27:01
of the main numbers that we take a look
27:02
at and know that’s worked for us so with
27:07
that said I want to make sure you
27:08
understand now that we’ve gone through
27:10
the webinar and we’ve closed everything
27:14
out now we’re gonna go into our replay
27:16
sequence this is where the urge that
27:18
seen the scarcity come into play so
27:19
realize that again if I can get 15
27:22
percent so I know if I got 2 or 50
27:24
people show up 15 percent of those at a
27:26
thousand bucks I’m gonna make about
27:28
thirty seven thousand five hundred bucks
27:30
on the webinar itself now the key here
27:33
is during the replays because the
27:35
replays is where I’m going to try to
27:36
double over on this so I’m gonna kind I
27:40
wanna make sure you understand as we go
27:41
through this all the different emails
27:43
and how the emails are written and why
27:45
they come out and when they come out so
27:47
the very first thing that happens is
27:49
right after we do the live webinar we
27:51
send out an email thanking them so much
27:53
for watching the webinar
27:55
and we found that this actually helped
27:56
our conversions quite a bit because now
27:59
they’ve received it there and they’re
28:01
giving back that opportunity of going
28:02
straight to the call-to-action so I
28:04
actually have a copy of our email here
28:06
let me just kind of read it to you
28:07
thanks so much for watching the webinar
28:09
I’m already seeing a bunch of new people
28:11
joining the clickfunnels family Congrats
28:13
we’re excited to support you I wanted to
28:15
send you the sign-up link as soon as
28:17
possible in case you missed on the
28:18
webinar here it is again and that’s
28:21
where we actually put in our our
28:23
clickfunnels
28:24
call to action so it’s HTTP colon
28:28
forward slash forward slash clickfunnels
28:29
comp or slash go
28:30
remember when you invest in funnel hats
28:32
right now you get six months of click
28:34
funnels backpack and action decks for
28:36
free okay I’ve got to jump in and finish
28:39
answering all the questions that are
28:40
pouring in I can’t wait to have you on
28:42
our team this is going to be a ride
28:43
you’ll never forget thanks Russell
28:45
Bernsen so right there is where we get
28:49
going and then at the bottom of that
28:50
underneath rustles rustles name is a big
28:53
blue but says get started with
28:54
clickfunnels right now that is the email
28:57
that goes out living right after our
28:59
webinar and that’s the first part that
29:02
kind of begins our replay sequence now
29:06
with that the very next email that goes
29:08
out during the replay sequence is all
29:12
about urgency and scarcity and you’re
29:14
gonna see us build urgency and scarcity
29:16
in throughout the next three days so
29:17
again we’re typically do our webinars on
29:18
Thursday our urgency is scarcity gets
29:20
built in for Friday Saturday and Sunday
29:22
I’ll kind of go through this as far as
29:24
how that works so the very next email
29:26
they get is subject line miss the fungal
29:29
hacks web class replay link online next
29:32
36 hours only so again that’s where
29:36
urgency and scarcity comes in is that
29:37
replay link is only there for the next
29:39
36 hours the actual email says hey did
29:42
you miss the web class yesterday
29:43
if so then I’ve got good news we just
29:45
posted a replay of the training and that
29:48
just supposed to replay the training is
29:50
a hyperlink to the replay we weren’t
29:52
planning on doing it but the feedback
29:53
was so good that we couldn’t help
29:55
ourselves I’ll leave this up for the
29:57
next 36 hours that phrase also is
29:59
another hyperlink then I’m pulling this
30:01
down so if you want to see behind the

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki