What I Learned At Tai Lopez' Mansion

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to
00:18
funnel hacker radio this is Dave
00:19
Woodward your host and this is just me
00:22
today so usually I end up having some
00:25
amazing people are just crushing it with
00:28
funnels and things online and I thought
00:30
you know what I’ve been traveling so
00:31
much recently and I run across some of
00:33
the most amazing marketers out there and
00:35
I keep forgetting to actually just
00:36
record a podcast when I’m with them so I
00:38
thought you know what I am just gonna
00:39
try to give you a quick summary of some
00:41
of the travels and everything else
00:43
they’ve been going on so the week of
00:46
gosh like the last week of November
00:48
Russell and I ended up flying out to
00:50
warrior con which is Garrett White’s
00:52
event had an amazing event there
00:54
afterwards ended up doing a recording
00:57
for Stu McLaren and for a charity
01:01
function he was doing for one of his
01:03
employees and then we end up driving up
01:05
to Tai Lopez’s mansion and doing a
01:09
podcast for ty afterwards we ended up
01:12
spending the last day over at James
01:14
melon chance event so it’s just a crazy
01:16
crazy three days but I just really
01:20
wanted to make sure actually ended up
01:21
being as to this but I want to make sure
01:23
you guys understand some of the marquee
01:25
lessons that I’m seeing all the time on
01:27
a regular basis when I’m out meeting
01:29
with just amazing amazing marketers and
01:31
people I just have the privilege of
01:33
running into so it was fascinating for
01:35
me when I was with Russell at Ty’s
01:36
mansion and hearing some things he was
01:38
talking to ty about the interaction
01:40
going back and forth spending time with
01:42
their with ty staff Alex Muir who
01:45
basically is a CEO of and co-founder of
01:47
mentor box and my stuff they’re doing so
01:49
it’s just again totally an amazing
01:51
experience so I’m gonna try to dive
01:53
right into this thing and give you guys
01:54
some ideas far as what are some of the
01:56
things you can be doing in your business
01:58
to just massively crush it based on some
02:01
of the things that we ended up talking
02:02
about while we’re out it ty Lopez
02:04
mansion in Beverly Hills so with that
02:06
the first thing is the importance of
02:08
document the process and not creating
02:10
content we started this conversation
02:12
actually
02:13
with Garrett white while Russell was
02:16
speaking on your white stage and Russell
02:18
I end up talking a little more about it
02:19
as we were driving up to Ty’s place and
02:21
then it came up again when we were at
02:25
that Ty’s basically working with Ty so
02:28
one of the things I want to talk to you
02:29
guys about is how important it is
02:31
especially when you kind of first get
02:33
started because people are always like -
02:34
you know I’m having a hard time getting
02:35
start I need to create the product first
02:37
and so they spent all this time and
02:40
energy trying to create a product and
02:42
yet they don’t have they haven’t created
02:44
a list haven’t done anything like that
02:46
so I can tell you what I’ve seen happen
02:49
and I just saw it with Garrett I’ve seen
02:51
it with Russell I’ve seen it with ty
02:53
I’ve seen it with so many amazing
02:55
marketers and that is the whole idea as
02:58
far as they document the process while
03:00
they’re going through actually creating
03:02
some of the content the process you’re
03:04
gonna find is more important typically
03:06
than the actual content that you end up
03:08
creating the reason for that is a lot of
03:10
people you’re bringing on they’re in the
03:12
exact same position and shoes that
03:14
you’re in right now
03:15
where they’re trying to find out exactly
03:16
how to do what you’re doing as far as
03:19
creating that type of content so I would
03:22
highly recommend that you focus and
03:23
really document the process now the
03:26
document the process can be done through
03:27
either Facebook live it can be done
03:29
through YouTube video it can be done
03:31
through a blog but you’ve got to create
03:33
create that that content is the
03:36
documentation of what you’re doing so
03:38
that way people can understand they’re
03:40
going through the exact same things that
03:41
you’re going through your pain your
03:42
frustration is the same pain frustration
03:44
they’re gonna be experiencing so I want
03:46
to make sure that as you’re going
03:47
through this do not forget the
03:49
importance of documenting the process it
03:51
typically almost always is going to be
03:54
more important than the actual content
03:55
that you end up creating so realize you
03:58
can again I highly recommend doing that
04:00
through video you’re able to sell
04:03
yourself better on video people aren’t
04:05
connecting with you they’re all in on
04:08
seeing you they’re seeing your pain
04:10
they’re seeing your frustration they’re
04:11
feeling it through video it also then
04:15
allows you the opportunity you want to
04:16
you can strip the audio off use it as a
04:17
podcast you can use it as teasers and
04:20
everything else but I highly recommend
04:22
document the process on a video where
04:25
you decide to post it’s up to you but do
04:27
it on
04:27
video second thing CAC this is by far
04:32
one of the most important things I can
04:34
oh my gosh cannot tell you the
04:37
importance of CAC cost to acquire a
04:39
customer I meet all the time with people
04:41
are trying to throw millions of dollars
04:43
at clickfunnels
04:44
as investors who wanted to get involved
04:47
and click funnels we are not taking
04:48
money we’re not working with VCS that’s
04:50
not we’ve done everything with privately
04:53
funded but the crazy thing what always
04:56
gets asked is what your cost acquire a
04:57
customer it happens always be one of the
05:00
first quad questions that Mark Cuban
05:02
asks if you’re watching shark tank so
05:04
what’s your cost to acquire customer
05:05
that cost to acquire customer is the
05:08
most important metric you’re gonna find
05:10
the next one after that is gonna be
05:12
what’s your average car value is so cost
05:13
acquire customer is basically what is
05:16
what does it really cost you in traffic
05:19
in ads and all that other kind of stuff
05:21
to get a person to buy not person to
05:23
sign up but to person to actually buy
05:27
Dan Kennedy is quoted probably weekly if
05:33
not almost daily by Russell as far as
05:35
the whole idea here and that is whoever
05:37
can spend the most acquire customer wins
05:40
and so we want to make sure you
05:41
understand that it’s so often people
05:44
when they fall across hard times like oh
05:47
man I’m gonna cut my marketing budget
05:48
that’s like the worst thing you can do
05:50
what you really need to identify is how
05:52
how can you spend more to acquire a
05:55
customer and that obviously is tied into
05:57
your average cart value but realize the
06:00
whole idea here is you have to know what
06:01
is your cost to acquire customer you do
06:03
not have a business until you can pay
06:05
for ads if you’re running everything
06:07
just off affiliates if you’re running
06:08
everything off joint ventures that’s not
06:10
a true business you only have a true
06:12
business when you can actually spend
06:13
money to acquire customer so you have to
06:15
know what does that cost acquire
06:17
customer and it was funny we were
06:20
talking with Alex mayor about mentor box
06:23
and how much they spend to to sell a box
06:26
talking to Ty about Oh tons the
06:28
different stuff that he’s doing it again
06:30
he guys got more offers and things out
06:32
there is so many different niches but
06:35
again that cost acquire customer is one
06:37
of the most important metrics so first
06:39
thing basically is document the process
06:41
don’t create content second thing cost a
06:43
choir customer third thing we talked
06:45
about is how do you actually sell
06:47
something now realize when you’re going
06:49
we started this conversation again with
06:51
Garrett Wyden just kind of followed it
06:53
was just amazing weekend because we
06:54
talked so much about this whole idea and
06:57
that is you have to understand that when
06:59
you’re trying to sell something
07:01
typically it’s so funny we see this all
07:04
the time in the network marketing MLM
07:06
space where they forget what they went
07:09
through to actually sign up as a
07:11
representative or market or whatever
07:13
they want to call it so realize you
07:16
first of all have to identify what are
07:17
the false beliefs that you had before
07:19
you bought or believed whatever it is
07:22
you’re selling so what are the false
07:24
beliefs you had to go through to get
07:25
there if you’re in the fitness space and
07:27
you started losing weight you ended up
07:30
buying a product and now if you’re
07:31
trying to sell a product what did you
07:33
have what are the false beliefs that you
07:34
had about the products that you
07:36
purchased if you’re in financial
07:38
services the same type of thing you
07:41
should have what you’re gonna find is
07:43
anytime you’re selling something you
07:46
should have probably gone through and
07:48
purchased someone else’s product at some
07:49
point so what were the limiting beliefs
07:51
that you had or those false beliefs that
07:53
you had before you bought that second
07:56
thing then is what had to happen for you
07:59
to actually change that belief there was
08:01
some process that you had to go through
08:03
so if you can identify what the false
08:05
beliefs were and then identify what had
08:07
to happen to you to actually change
08:08
those beliefs that’s how you sell
08:10
anything
08:11
because whoever you’re selling to has
08:13
the same false beliefs so identify what
08:15
those false beliefs are and then
08:16
identify what you had to go through tell
08:19
that story of what you went through to
08:21
overcome the false beliefs that they’re
08:23
having that’s the easiest way of selling
08:25
anything because you’re then putting
08:27
yourself in the mind and the situation
08:29
and the role that the person you’re
08:31
selling to is currently in so if you can
08:33
become that person and talk to them the
08:36
way they what’s going through their head
08:39
you’ll sell anything in the world
08:41
because they’re relating to you so again
08:43
the first thing we talked about was
08:44
docked me the process don’t create
08:46
content the second thing we talked about
08:47
was cost acquire customer the third
08:49
thing is how do you sell something the
08:51
fourth thing is the importance of test
08:53
test test test test this kind of goes
08:55
back as far as we have so many people
08:57
who spend all the time trying to create
08:59
a product before they even try to sell
09:01
it and this may seem really weird I had
09:04
the same conversation when I was
09:06
speaking at Brigham Young University
09:07
teaching our intrepid little class and
09:08
that is one of the best things you can
09:11
actually do is sell something that you
09:12
don’t have did you haven’t created you
09:15
haven’t produced a physical product
09:17
because what you’re gonna find is if you
09:19
can sell something that’s if something
09:22
guys we were talking talked to me - too
09:26
many people recently someone just said
09:27
the day was asking us as far as so do
09:30
you use a lot of a lot of you know
09:34
groups and testing groups and you know
09:36
types of things to identify what people
09:38
want Henry also said no the only thing I
09:41
ever use is a person’s credit card if I
09:44
can sell someone something and they vote
09:45
with their credit card that will
09:47
outweigh any case study any group people
09:51
as far as what they might think they
09:53
want the product to be or anything else
09:54
it’s not till someone takes out the
09:56
credit card and actually pays for
09:57
something that you know you’ve actually
09:59
have a sales funnel that works and did
10:01
you have a product people willing to pay
10:02
for so we were the example that Russell
10:05
used when he’s talking with Ty was about
10:07
Trey Llewellyn so Trey’s again one of
10:10
our two comma Club winners dear friend
10:11
amazing guy crushing it like crazy
10:14
started off the whole idea as far as I’m
10:15
gonna create a funnel every single day
10:17
if that’s what it takes to until I
10:19
actually understand how to create
10:20
funnels and he was started off the
10:23
t-shirt business ended up in the
10:24
flashlight business only because he
10:27
actually was in the building a
10:29
membership platform around guns and and
10:33
everything in that area is far as
10:35
associated with that
10:35
so basically Trey was in a situation
10:38
where he ended up selling a product he
10:39
did not even have what if that happened
10:41
was he was he found out from his
10:43
customers he basically was talking to
10:46
him is find out you know that’s what
10:47
else do you guys want and one thing that
10:50
basically ended up finding out one of
10:51
the things they wanted was a gun
10:52
cleaning kit
10:53
he’s like shoot I don’t have I want you
10:56
to take me to get a gun cleaning kit
10:57
from China so I thought you know what
10:59
I’m gonna go ahead and basically sell
11:01
this and see if people actually want it
11:03
sweet
11:04
great is final basically selling a gun
11:06
cleaning kit that he didn’t have and
11:08
where’d he get that gun cleaning kit he
11:10
actually went to Walmart right across
11:11
the street and in a buying it and ended
11:14
up basically marking it up and selling
11:16
it to people so he’s basically going
11:18
through a financial arbitrage on a
11:20
product and we see this happen all the
11:22
time in the physical product space but
11:24
realize you can actually sell something
11:25
that you don’t have and this is the
11:27
whole idea far as testing testing
11:29
testing testing to make sure something
11:30
works before you spend all the time and
11:32
money creating it we’ve seen this on a
11:35
ton of products at times we actually end
11:37
up creating a product or we sell a
11:39
product before it’s even been created
11:40
and then let people know that hey you
11:42
actually get to watch us create this
11:43
product and they think it’s an amazing
11:45
opportunity the reality is we just want
11:48
to create the product before we knew
11:48
people wanted to spend money on it so
11:50
understand that you can actually sell
11:52
something that you don’t actually have
11:54
created and people enjoy the creation of
11:56
that product this kind of goes back
11:58
again as far as document the process
12:00
we’re talking in the process with them
12:01
while we’re creating the content so it’s
12:03
a huge huge opportunity make sure that
12:05
your test test test test before you
12:07
actually spend all your time and effort
12:08
creating things or buying a whole
12:12
warehouse full of the product that you
12:13
don’t know whether or not is going to
12:14
sell so that’s number four number five
12:17
here is what I learned from Alex Mayer
12:21
who is the mentor box CEO and co-founder
12:22
and that is they’re doing over a million
12:25
dollars a month on a mentor box and I’m
12:27
like you got to be kidding me it’s like
12:30
yeah I said your bait you don’t even
12:32
it’s not in your product it’s because no
12:33
we actually are just taking other
12:35
people’s products putting it into a box
12:36
and selling it and so I thought you know
12:38
what what I learned from Alex a couple
12:42
things one of them was here’s a guy who
12:44
had a huge huge tech company where he
12:47
had over a hundred developers doing a
12:50
ton of stuff for he and Ty years ago and
12:54
basically end up getting rid of all them
12:56
he’s using clickfunnels with two people
12:58
accomplishing the same and stuff he was
13:00
doing with 100 and that’s the power
13:02
behind clickfunnels
13:03
is you actually can and one of things he
13:06
said he loved is again it goes back to
13:07
that testing because I actually can test
13:09
different things before I spending time
13:11
creating the product inside of Mentor
13:13
box and so mentor box started off as an
13:16
off
13:16
physical product where they actually
13:17
were mailing out books but their costs
13:20
became super super expensive he’s like
13:21
you know what we realized that what
13:23
people really wanted was not the
13:26
physical book what they really valued
13:28
more than anything else was a audio or
13:31
video of the author talking about the
13:35
book he said so we actually are are
13:38
basically meeting with the author
13:39
videoing the author talking about what
13:42
are the two or three key principles in
13:44
the book takes about 30 40 minutes they
13:47
have this crazy value that they’re
13:48
actually able to sell at a higher price
13:51
than the actual books and then on the
13:52
back end
13:53
they then tie in their Amazon affiliate
13:55
link for Mentor box and I thought you
13:58
know it’s just again he goes back to
13:59
basically principal from Alex a couple
14:02
things was one the power of click
14:04
funnels literally one for 50 so for
14:07
every person he’s using working inside a
14:11
click funnels basically is the
14:12
equivalent of 50 developers second thing
14:14
from Alex on that was the importance of
14:16
getting a product out there quickly just
14:19
again he just assimilated someone else’s
14:20
product and sold it and then realize
14:23
that people what people really want it
14:24
wasn’t the product as much as it was the
14:26
video and the from the author and now
14:28
he’s created almost a Netflix platform
14:30
type of thing where he’s able to sell
14:31
more and again I just thought was
14:34
fascinating so number six is a principle
14:39
that Russell talked to Ty about when it
14:41
was really quite funny because ty didn’t
14:43
realize he actually had one a dream car
14:45
through quick funnels affiliate contest
14:47
and he’s like you gotta be kidding me I
14:49
didn’t even know we we sold that much
14:50
hey yeah you definitely have he goes man
14:53
so how do how could Russell what would
14:55
you teach people about becoming an
14:56
affiliate and I mean obviously huge
14:59
opportunity for Russell does to sell
15:01
people on click funnels affiliate

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki