What is a Sales Funnel? And How To Create One that Actually Makes Money

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
hey this rustle again and today I’m
00:04
excited because today but I just talking
00:06
about clickfunnels which is one of the
00:08
coolest things in the world but for you
00:10
to really utilize clickfunnels and
00:11
really have success from it
00:13
I think it’s vitally important that you
00:15
not only get good at using the software
00:17
and using the tool we actually become a
00:19
marketer click photos is built by
00:20
marketers like me for marketers know the
00:23
market their products and their services
00:24
and sometimes you people come in and
00:26
they have a product have a service they
00:28
want to sell to throw the click phones
00:29
they build a funnel and then right
00:30
nobody’s buying it nobody’s coming to my
00:31
thing no one’s give me that email I just
00:32
like why not it’s because it’s not just
00:35
something you put up there and hope that
00:36
the best happens it’s something we have
00:37
to understand the marketing behind it
00:39
and so what I want to do during this
00:40
walkthrough is to help you out
00:41
understand some of the core fundamental
00:44
concepts of marketing that are essential
00:46
for your success inside of funnels to
00:47
kind of step back because I know that a
00:49
lot of people they first get in click
00:51
funnels they don’t even know what a
00:52
funnel is most people obviously have
00:53
heard of a website right when I got
00:55
started in this business 15 years ago
00:56
websites were the thing and I was funny
00:58
because I remember back then everybody
01:00
would come and they would say my god you
01:02
think I need a website everyone’s
01:03
talking about website should I get one
01:04
and now we kind of laugh out I could
01:06
stay you know like there’s no business I
01:08
don’t think that doesn’t have a website
01:09
you have to have a website to exist and
01:10
that’s kind of a funnels are today
01:12
funnels are the future like they are the
01:14
evolution of websites that’s where
01:15
everything is going people always ask me
01:17
like well do I need a funnel for my
01:18
business and I was kind of chuckle
01:20
because they don’t understand the
01:21
strategy when they do it’s like oh wow
01:23
like there’s no point to a website like
01:25
the only thing I need is a funnel the
01:26
first core concept you have to
01:27
understand I learned initially from one
01:29
of my very first marketing mentors
01:31
name’s Dan Kennedy and he said this
01:33
whoever can spend the most money to
01:35
acquire customer wins and I remember
01:37
hearing that and just didn’t really
01:38
resonate with me but bear with me as I
01:41
share this story with you it’s gonna
01:42
make it’s gonna even find out like this
01:44
is the key most important thing to
01:46
understand in business in marketing in
01:48
funnels let me tell you my story so when
01:49
I got started in this business back 15
01:51
years ago I was in high school and I’d
01:52
built my very first the website selling
01:54
potato guns now I had created an
01:56
information product I set up a website
01:58
I’d done my best and back then the way
02:00
that everybody got traffic to the web
02:02
sites was by using a website called
02:03
Google so I went to Google I started
02:05
buying my very first Google Ads now as a
02:07
college student I don’t have a ton of
02:08
money so I was able to invest about ten
02:10
dollars a day into Google ads and the
02:12
good thing for me is I was selling this
02:13
deep
02:13
for $37.00 and what happened is on
02:16
average for every ten dollars I’d spend
02:18
I’d sell about one DVD so you do the
02:20
math on that I was spending ten dollars
02:23
making thirty seven dollars I had $27
02:25
profit that was putting inside of my
02:26
pocket now what happened is a little
02:29
while later Google shifted their
02:30
algorithm and kind of changed how how
02:32
things work and the price for every
02:35
single click started going up it got
02:36
bigger and bigger and bigger now what
02:37
happens is one day I woke up and the ads
02:39
that I was running were the exactly the
02:41
same ice skating the same amount of
02:43
clicks the amount of people my website
02:44
but now instead of spending $10 a day to
02:46
do the same amount of traffic I was
02:47
spending $50 a day now if you do the
02:50
math on that you spent $50 a day you
02:53
make $37 day I was losing 13 dollars
02:55
every single day because of my website
02:57
now I don’t know about you but I really
02:59
quickly my wife and I realize we
03:01
couldn’t keep doing that and stay in
03:02
business so after four or five days I
03:04
had to turn off my website and it was
03:05
over for me and unfortunately for me and
03:07
for so many entrepreneurs that’s for
03:08
most entrepreneurial dreams die is in
03:11
your spending money you can’t be
03:12
profitable and it just falls apart a few
03:14
months later I had a friend who was in a
03:16
similar business to me and he called me
03:17
up and said hey Russell I think I
03:18
figured out the secret he said I started
03:21
adding upsells to all of my products and
03:23
I was like what do you mean upselling
03:24
said well it’s kinda like McDonald’s
03:26
you’ve been a McDonald’s Mikey I said
03:27
you know when they offer you a hamburger
03:29
and I said yeah I said you know that for
03:31
them to sell that hammer could actually
03:33
lose money the money for the ads and the
03:35
promotion the mark and actually lose
03:36
money so silly hamburger fright 2 or 3
03:38
bucks and it costs them four or five
03:40
dollars to get you there and then drive
03:41
in we said then they added this little
03:43
sentence on there and said hey would you
03:44
like fries and a coke with that and the
03:46
majority people say oh yeah sure throw
03:48
that in there and they did that the
03:49
fries and the coke is where they make
03:50
their money so I spend you know three or
03:52
four dollars to get someone there they
03:54
sell a hamburger for two dollars they
03:55
lose the dog they add fries and a coke
03:57
and all sudden boom they’re profitable
03:58
and so he showed me his website he had
04:00
similar websites to me selling little
04:01
information products and he said look
04:03
what I did is I started having upsells
04:06
can I sell the next thing to someone who
04:08
need if they bought my first product and
04:09
I said well how that worked for my
04:10
potato guns I don’t know he said well
04:12
when somebody buys a potato gun DVD
04:14
what’s the next thing that they need and
04:15
I was like well you know the next thing
04:16
that stood by the pipes and the glue and
04:18
the barbecue igniter and all those
04:19
pieces that you have to go to the store
04:21
to get he said you should make a kit and
04:23
just upsell the kit and so I was lucky I
04:25
found someone up in northern Idaho who
04:26
actually sold
04:27
gun kits and we did a partnership and I
04:29
started adding those as upsells and so I
04:31
transitioned my my little website into
04:33
my very first funnel I didn’t know
04:35
that’s what it was called at a time it
04:36
was a funnel so somebody would buy my
04:38
DVD and then the next page would upsell
04:40
them a potato gun kit now if you look at
04:42
the math on how this all worked I was
04:44
still spending $50 a day on Google that
04:46
didn’t change they didn’t lower their
04:47
prices for me they were still charging
04:49
the same amount and I was still
04:50
averaging about one sell a day of my
04:51
DVDs so I was only making thirty seven
04:53
dollars so I was actually losing money
04:55
but then what was cool is that one out
04:57
of every three people who bought my DVD
04:59
ended up buying my upsell and buying my
05:01
kit you look kind of math on that mic it
05:03
was $197 that means one out of three
05:05
means I made extra $65 for every DVD I
05:08
sold that means I spent $50 a day and I
05:10
was making 102 dollars a day so we do
05:12
the math on that I was actually making
05:14
52 dollars every single day now that is
05:18
when the whole light bulb went off my
05:20
head I was like that
05:20
that’s the secret like if I can spend
05:22
more money to acquire a customer then I
05:24
win and that’s when I realized websites
05:25
made me broke but funnels actually made
05:28
me money now as I started my career
05:29
after I did that I started getting
05:30
excited I started realizing like wow
05:32
there’s so many ways to do funnels and I
05:33
can put funnels into any business and I
05:35
started doing that I started going into
05:37
really competitive markets where there’s
05:39
tons of competition and I would look and
05:41
I would see these people all I had was a
05:42
website selling a product I would take
05:44
that concept and I would go Matt shower
05:45
adding upsells and down cells and adding
05:47
different things in there and I start
05:48
competing against these people and was
05:50
crazy as they could spend you know
05:52
however many dollars a day they could
05:53
spend an avatar I could spend two or
05:54
three times as much money and still make
05:56
more money and very quickly I start
05:58
beating out all my competitors and every
05:59
market we win into if you’re a business
06:01
and your breakeven or you’re losing some
06:03
money a funnel is the secret that’s what
06:05
gets you from breaking even to becoming
06:06
profitable if you’re doing well but you
06:08
want to grow a funnel is the secret it’s
06:10
how you start taking your business and
06:11
scaling it you make more money for every
06:13
single person who comes into your into
06:15
your funnel ok the funnels are the
06:17
secret to growing businesses and getting
06:18
your message your products your services
06:20
out into the world
06:21
now obviously there are lots of
06:22
different types of funnels as you
06:23
learned in the earlier walk through
06:25
inside the cookbook we had 22 different
06:26
types and so some of the funnels are
06:28
specifically for selling the product ok
06:30
like my potato gun DVD where I sold the
06:32
DVD then I have sold a potato gun kit
06:34
some some funnels aren’t for that some
06:36
funnels are for generating lead then you
06:38
send emails to them and sell them things
06:39
in the future summer
06:41
generate applications you can calm on
06:42
the phone summer summer funnels to get
06:44
people into your actual location it
06:46
doesn’t right now there’s different
06:47
funnels for different situations I think
06:48
a lot of people think the funnels are
06:50
this mysterious thing yet it’s happening
06:51
every single day right now in fact if
06:54
you run an offline business I promise
06:56
you you already have a funnel it may be
06:58
a really really bad one but you have one
06:59
think about it’s let’s say you’re a
07:00
chiropractor or a dentist or something
07:02
right somebody sees an ad they drive by
07:04
to see your billboard and see your place
07:05
they get a referral something right and
07:07
they come to your location and walk up
07:09
to your door what’s the first thing they
07:10
do they open the door right and they
07:12
walk in now something’s happening -
07:13
they’re coming into this funnel now
07:15
they’re greeted by somebody could be
07:16
your front desk receptionist or whoever
07:17
right and they’re saying something
07:19
they’re trying to get them to schedule
07:21
an appointment or set up a call or
07:22
whatever the thing might be and then
07:23
after that happens and they take them to
07:25
the next step and the next step and
07:27
every business has it there’s some kind
07:28
of funnel so then a process you’re
07:29
taking people through all the time
07:31
and the online funnels are the same
07:33
thing people think is something
07:34
different but it’s not it’s if I’m
07:36
driving out from Facebook they’re gonna
07:38
come somewhere to a page and maybe I
07:40
page I try ask for their email address
07:41
or maybe I’m selling them a product or
07:43
I’m taking them down this path just like
07:45
I would if I was selling somebody face
07:46
to face so cool thing about funnels it’s
07:48
not something new or different they’re
07:49
not used to it’s the same thing you’re
07:51
used to it’s just in an online format
07:53
but I wanted you to understand that’s
07:54
what a funnel is I want you understand
07:55
the one cold core concept so whoever can
07:58
spend the most money to acquire a
07:59
customer wins that’s how you grow a
08:01
company that’s how you beat your
08:02
competitors let’s say some more products
08:04
and say your ads more out there that’s
08:06
how like all the things that you want in
08:07
business all come off of that concept
08:10
and the way you’re able to spend more
08:11
money profitably is by having a funnel
08:14
think about your existing business think
08:15
about the business in right now let’s
08:17
say you do have a regular website how do
08:19
you take this thing with all these
08:20
things how do you restructure them into
08:21
an actual funnel and you start thinking
08:23
about those things to get you excited
08:24
about funnel so with that said thanks so
08:27
much and I’ll see you guys on the next
08:28
training
08:28
[Applause]

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.