What is the best funnel for attracting donors?

Drop The Mic Show - Ask Russell Anything - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
okay two more questions who’s that next
00:01
one so Russell here’s my question I have
00:05
a non-profit cancer treatment center
00:07
that I’ve launched but I need to know
00:10
the best way to raise generate donors
00:15
that would be able to help subsidize
00:16
people that can’t afford their care so
00:19
what is the best funnel or the best way
00:21
in order to attract donors in order to
00:27
give and help subsidize people for their
00:29
alternative cancer treatments number one
00:32
I’m going talk about the worst way
00:33
because this is what everybody does the
00:36
worst way is to come to people who have
00:37
money and say hey you have money I would
00:40
like some can I have some like people do
00:44
you not think we get hit up every single
00:45
day by stuff like that okay
00:46
that’s not a good pitch you have to even
00:49
though it’s charity and it’s donation
00:50
you have to sell something Kay people
00:53
give money because it’s like yes in a
00:56
perfect world that we don’t live on so
00:58
it’s not actually ever happening but in
00:59
a perfect world people do things out of
01:00
like the generosity I give money because
01:02
like with no strings attached I just
01:06
want to give money to serve people
01:07
nobody does that unfortunate wish we did
01:09
but we’re not we’re all evil okay we
01:11
don’t we all want something in return
01:12
right so we give money because what we
01:14
want to feel good
01:15
that’s the selfish thing okay it’s not I
01:18
must say it’s wrong but it’s selfish to
01:19
that person okay we give me because they
01:21
want something returned they want make
01:22
you understand as soon as we want
01:24
something in return for our money if I’m
01:25
going to give something money I want
01:26
something in return and I feel guilty
01:28
saying that because that’s like the bag
01:30
like you’re a bad person because you say
01:32
that a lot people might think that right
01:33
but it’s true no one’s giving money that
01:35
you’re getting something else to return
01:36
okay so what are you giving them in
01:38
return
01:38
oh you’re going to get a sticker that
01:40
says you donate money to charity okay
01:41
like that’s what people offer all the
01:43
time you say what do these people
01:44
actually want is the significance is
01:47
that a product is it training sir like
01:49
what is it that your actual donors want
01:51
because they’re not going to admit it
01:53
but they want something in return for
01:54
that okay yes like the speech was like
01:57
we can lie about and act like everyone’s
01:58
like all you know cares about film
02:00
traffic stuff there’s Batman right here
02:02
speaking of film tropic but the real
02:06
honestly the real reason is
02:07
understanding that people want some in
02:10
return okay and it could be it’s a
02:11
feeling
02:12
getting you to be feeling whatever that
02:13
is like if I’m doing something I want to
02:15
create an experience that gives them
02:17
that feeling okay yet you ask me for
02:19
money is not going to help me you come
02:20
in to me and I creating an experience
02:21
helps okay so a couple good examples at
02:23
number one the first time I ever gave
02:26
money to charity outside of church
02:27
donations and things like that was to
02:29
McLaren world he trade and he came to me
02:31
and use we as such close connection in
02:33
with business partners so I just
02:35
officially because like I likes to he
02:37
had think he was passionate about I was
02:38
like you know what she’s a cool guy I’m
02:40
helped him out and so it helps a couple
02:41
times but what’s true was so smart about
02:43
he came back to me after we donated
02:44
money a couple times he’s like this is
02:46
so cool like you’re getting money by
02:47
here if you experience this product
02:50
we’ve you experience and you could feel
02:52
what’s happening because the money
02:53
you’re giving that’ll change everything
02:55
excuse like you have to come to Kenya
02:57
with me I’m like Uncle Mike Kenya he’s a
02:58
gift come I’m like I figured shots is
03:00
like yeah a lot of them are Mike hmm but
03:02
he convinced me to come to Kenya I got
03:03
shots went to Kenya and I got there and
03:06
like I saw the kids and I played with
03:09
the kids and I saw where they slept I
03:11
saw what they ate I saw how they live
03:13
that’s other lifestyle and Mike I had
03:15
such a connection to that into the
03:17
people that now we have a lot of money
03:19
and we do things within our company
03:20
every time someone builds a funnel we
03:21
give a dollar to rural teacher that’s
03:23
building schools um I went last year
03:25
taking a whole crew again this year like
03:26
I had connection now and and that
03:28
feeling is what drives me so for you
03:30
it’s a it’s cancer treatment plants
03:31
cancer treatment you’re doing you have
03:33
to give that experience to people I
03:35
would create some amazing experience
03:37
where you found people 80 potential
03:38
donors and I would I would bring them
03:41
somewhere bringing some really nice
03:42
fancy dinner and bring them to this
03:44
place they can network other people and
03:45
it’s just something cool to bring them
03:46
together and then like I would have a
03:48
bunch of kids who are struggling to
03:50
cancer be the waitresses and waiters or
03:52
something where they have this
03:52
connection like wow these are kids are
03:54
serving me like how can I have to help
03:55
them right or something like that I
03:57
create an experience because that’s what
03:59
gets people to donate it’s not you
04:00
trying to say it’s going to be a tax
04:01
write-off and you’re helping like create
04:04
the connection first and then people
04:06
getting money because that’s that’s the
04:07
key I gave money to sue because I
04:09
thought was a cool guy but Cindy created
04:10
a connection with the with the cause
04:12
then it became my cause to and that’s
04:14
that’s the key so I hope that helps just
04:17
any any charity any I can’t tell you how
04:19
many times like it’s not just charity
04:21
nonprofits are big thing guys I had a
04:22
the
04:23
sleek unity like you always ask me
04:24
donate money I was just like to create
04:27
an experience you said like hey Russell
04:29
this is the thing you wrestle boys K
04:30
we’re gonna bring you at the next
04:31
tournament the next home match and you
04:34
come down and like we’re going to make
04:35
you an honorary right wrestling captain
04:37
and give you wrestling’s shirts and
04:38
singlets and stuff and and like make a
04:40
big deal tell people you were great
04:41
wrestlers for the community like would
04:43
you you know if would you like to come
04:45
down bike yeah it’s like cool like all
04:47
of our donors can come you can donate
04:48
any level you want and the higher you
04:50
donate like the more prestige I like
04:52
whatever like we’ll give you a gold
04:54
medal versus a silver medal all right
04:55
well how much do the guys the silver
04:56
medal give Mike he’ll do twice that cuz
04:58
I want two gold medal right but now it’s
04:59
like an experience I can take my kids
05:01
there and show pictures I’m like now
05:02
something cool for me so I’m always
05:04
thing like in any business because
05:06
nonprofits charities it’s still a
05:07
business right like you’re still doing
05:09
it money from people so take everything
05:11
out of the equation and think about like
05:12
customer like what do they want exchange
05:13
their money okay and like that feeling
05:16
especially the charity stuff is what it
05:17
is what’s the key to drives it so there
05:19
you go dynamite drum mic dropping out
05:21
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05:27
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05:42
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05:45
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DotComSecrets: The Underground Playbook For Growing Your Company Online…

:arrow_right: Get FREE Book Now!

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” - Tony Robbins