What it's REALLY like to work with Russell Brunson - confessions of ClickFunnels employees

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

your question is how involved is russell

00:02

throughout our funnel building process

00:04

um yes

00:10

paid to sell your product i love this

00:13

guy

00:13

honestly the entrepreneurs are the only

00:15

people that can actually change this

00:16

planet

00:22

[Music]

00:29

as far as everybody wonders what’s a g

00:32

lead janki fire

00:33

and so i’m the one that sprinkles the

00:35

magic sauce that goes on top of all our

00:37

funnels kind of anything that we need to

00:39

not only make our funnels work but make

00:40

the back end work as well all right well

00:42

i’m nick so like brent said i’m the lead

00:45

funnel builder

00:46

and the acting project manager too at

00:48

this time all that good stuff my name’s

00:49

jake leslie i’m the graphic designer

00:51

click funnels

00:52

i have an amazing design team all the

00:54

shirts that you guys see all the things

00:55

that you guys see at funnel hacking live

00:57

everything that’s visual is us from the

00:59

funnels all the way down to the

01:01

socks that we handed out for one of our

01:02

affiliate contests i hope you guys like

01:04

those socks that was weird

01:05

i am karen king and i am the lead

01:08

copywriter for clickfunnels so that

01:09

would be like leadpages sales pages

01:12

promo emails so and i’ve got a really

01:14

great team of copywriters behind me that

01:15

are kind of helping me with all of that

01:19

yeah so russell typically sits down he

01:21

draws each little image

01:23

and then he tries to write text which is

01:26

funny because we call it hieroglyphics

01:27

because we can’t ever read what russell

01:28

writes

01:29

russell loves to be involved which a lot

01:32

of people don’t like to be involved

01:33

and there’s certain situations that he

01:36

defers to us

01:36

as professionals in what we do which is

01:38

great so there’s a balance of

01:40

russell’s knowledge and what he knows

01:42

and then our professional

01:43

opinion on what we do we butt heads on

01:45

this sometimes

01:46

all the time like i’m like oh that’s an

01:47

ugly funnel and he’s like no it’s not a

01:49

converts better we’re just like god you

01:51

know

01:52

but it’s but he just loves being a part

01:54

of it if russell could do something all

01:55

day he would be building funnels

01:57

and writing copy and watching me design

01:59

stuff

02:04

jesus walks out next speaker we do like

02:06

20 minute sessions of like

02:07

eight different speakers russell will

02:10

have this oh my gosh i have this great

02:12

idea moment

02:13

and he’s like all right everybody in the

02:15

conference room or something and so we

02:17

all gather together

02:18

he maps out this funnel on the

02:19

whiteboard he’s like here’s the offer

02:20

here’s what we’re gonna do and he’ll lay

02:22

out

02:22

everything pretty much that’s our

02:24

opportunity there to like to get all our

02:25

questions answered as best we can

02:27

russell what’s this called what what is

02:29

the offer what’s the products in it

02:30

is it gonna be physical are we selling a

02:32

digital thing i’ll take that

02:34

i’ll plan out the project map it all out

02:36

get the team together whoever’s going to

02:38

be working on it frame out the funnel

02:39

get it pre-built

02:40

the rest of the team kind of comes in

02:42

and cleans it up all that good stuff

02:44

typically we’ll go to our video team

02:46

from there they’ll get with russell

02:47

they’ll create the sales video that goes

02:49

on the sales page and then that makes it

02:51

a lot easier for the copy team to then

02:53

come

02:54

and write the page based on what russell

02:56

said in his

02:57

video we’ve started doing that very

02:59

recently and the reason why

03:01

is because it helps russell think

03:03

through it more too

03:04

and get his idea more set in stone that

03:07

way we’re not revamping the copy

03:08

20 times before we launch the funnel i

03:10

feel like we kind of introduced

03:11

ourselves a little bit backwards when

03:13

you think about the process

03:14

of you know building out a funnel it

03:17

gets downloaded from

03:18

russell first right but it comes to copy

03:20

first it will go to design once the copy

03:22

is done and then it’ll go to

03:24

nick who builds out the funnel and then

03:26

jamie kind of puts out all the fires and

03:28

jenga fights it

03:29

goodbye and jenkify sprinkled make sure

03:32

things are spelt right

03:33

jake sometimes struggles with spelling i

03:35

want to mention something yes spelling’s

03:37

stupid

03:45

i wanted to touch a little bit on zone

03:47

of genius because i think that the way

03:49

that

03:50

we have structured the marketing team

03:52

russell has purposely

03:54

gone out and you know got the the whos

03:56

for his how

03:57

right and so we are all in our zone of

04:01

genius and that has been i think what

04:03

has allowed us to

04:04

crank out like really great funnels

04:07

really really quickly what are you guys

04:08

looking at

04:15

russell is an extremely good leader

04:17

because he leads by example

04:18

he’s just such a good person and like

04:20

someone that i look up to

04:22

on a personal level even just like i

04:24

want to be like that i want to be such a

04:25

good person like that and

04:26

help all these people all of you and he

04:29

invests his time

04:30

in us like he does his business to coach

04:32

us

04:33

and teach us to be better at what we do

04:35

as well yeah and just one thing that i

04:37

um i learned a long time ago from uh

04:39

when i was in the military and russell

04:41

follows this

04:42

but i think it’s really important is

04:43

that you never ask anything of somebody

04:45

else that you haven’t already done or

04:46

wouldn’t be willing to do yourself

04:48

and when people see that in you they’ll

04:50

follow you to the

04:51

to the end of the earth because they

04:52

know that you’ve either already done it

04:54

or you wouldn’t ask them to do it

04:56

and that’s important that people see

04:57

that to keep and retain and attract

05:00

talent such as yourselves are there any

05:02

other things that he does that

05:04

really enable you and you’re like i love

05:05

being a part of this i love what i’m i’m

05:07

doing anything you can identify

05:09

with russell as a leader um

05:13

yeah so she’s just asking um man sorry

05:16

i’m kind of getting emotional

05:18

um it’s it’s a different dynamic

05:22

a lot a lot of people ask me holy cow

05:24

wow sorry

05:25

this is weird i i just had a birthday a

05:27

couple of weeks ago

05:29

and you know russell sent me a box and

05:31

you just

05:32

russell doesn’t say a lot sometimes but

05:34

i think it’s the little nuances that you

05:36

can do that aren’t expected that you can

05:38

do for the people that are serving you

05:40

because they’re literally dedicating

05:41

their lives to benefit you specifically

05:43

and they’re really turning setting their

05:45

sales to where it’s like okay i’m buying

05:47

into this guy

05:48

and i’m gonna put years of my life into

05:50

somebody so that i can make him more

05:52

successful and i can learn from him

05:53

and and just go along that path and so i

05:56

think it’s just the little things

05:57

knowing what your what your employees

06:00

are doing and how you can help them

06:01

on a personal level and really really

06:03

relating to them he knows our wives he

06:05

knows our kids

06:06

he knows our families he knows our

06:07

extended family i really do

06:09

think that getting involved to an extent

06:11

where you are understanding what you’re

06:13

loving like that i think that’s really

06:14

really helpful

06:15

sorry for crying the last thing i want

06:18

to mention is

06:19

to put on an event like this it takes an

06:21

army of amazing people

06:23

um it takes tons of support from our

06:26

from the families of everyone involved

06:28

but there’s over a hundred people here

06:30

that have killed themselves

06:31

to put on this event for you guys i just

06:33

wanted to give a second to give my

06:35

entire team

06:36

a huge round of applause for all the

06:37

work they put into this whole event

06:39

no just to touch a little bit on kind of

06:41

what jake was mentioning like

06:43

he has a desk like right out we call it

06:45

the ball pit

06:46

which is kind of like all of the

06:47

marketing and the social and the events

06:49

team sit

06:49

and he has a desk right there because i

06:52

i love knowing that like he

06:53

wants to be out there with us and in the

06:56

funnels

06:57

with us and i think there that’s a

06:59

really huge aspect

07:01

of like why we all like love showing up

07:04

every single day so

07:05

that’s good you’re really good with

07:10

[Music]

07:14

words

07:16

[Music]

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:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.