YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
your question is how involved is russell
00:02
throughout our funnel building process
00:04
um yes
00:10
paid to sell your product i love this
00:13
guy
00:13
honestly the entrepreneurs are the only
00:15
people that can actually change this
00:16
planet
00:22
[Music]
00:29
as far as everybody wonders what’s a g
00:32
lead janki fire
00:33
and so i’m the one that sprinkles the
00:35
magic sauce that goes on top of all our
00:37
funnels kind of anything that we need to
00:39
not only make our funnels work but make
00:40
the back end work as well all right well
00:42
i’m nick so like brent said i’m the lead
00:45
funnel builder
00:46
and the acting project manager too at
00:48
this time all that good stuff my name’s
00:49
jake leslie i’m the graphic designer
00:51
click funnels
00:52
i have an amazing design team all the
00:54
shirts that you guys see all the things
00:55
that you guys see at funnel hacking live
00:57
everything that’s visual is us from the
00:59
funnels all the way down to the
01:01
socks that we handed out for one of our
01:02
affiliate contests i hope you guys like
01:04
those socks that was weird
01:05
i am karen king and i am the lead
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copywriter for clickfunnels so that
01:09
would be like leadpages sales pages
01:12
promo emails so and i’ve got a really
01:14
great team of copywriters behind me that
01:15
are kind of helping me with all of that
01:19
yeah so russell typically sits down he
01:21
draws each little image
01:23
and then he tries to write text which is
01:26
funny because we call it hieroglyphics
01:27
because we can’t ever read what russell
01:28
writes
01:29
russell loves to be involved which a lot
01:32
of people don’t like to be involved
01:33
and there’s certain situations that he
01:36
defers to us
01:36
as professionals in what we do which is
01:38
great so there’s a balance of
01:40
russell’s knowledge and what he knows
01:42
and then our professional
01:43
opinion on what we do we butt heads on
01:45
this sometimes
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all the time like i’m like oh that’s an
01:47
ugly funnel and he’s like no it’s not a
01:49
converts better we’re just like god you
01:51
know
01:52
but it’s but he just loves being a part
01:54
of it if russell could do something all
01:55
day he would be building funnels
01:57
and writing copy and watching me design
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stuff
02:04
jesus walks out next speaker we do like
02:06
20 minute sessions of like
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eight different speakers russell will
02:10
have this oh my gosh i have this great
02:12
idea moment
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and he’s like all right everybody in the
02:15
conference room or something and so we
02:17
all gather together
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he maps out this funnel on the
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whiteboard he’s like here’s the offer
02:20
here’s what we’re gonna do and he’ll lay
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out
02:22
everything pretty much that’s our
02:24
opportunity there to like to get all our
02:25
questions answered as best we can
02:27
russell what’s this called what what is
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the offer what’s the products in it
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is it gonna be physical are we selling a
02:32
digital thing i’ll take that
02:34
i’ll plan out the project map it all out
02:36
get the team together whoever’s going to
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be working on it frame out the funnel
02:39
get it pre-built
02:40
the rest of the team kind of comes in
02:42
and cleans it up all that good stuff
02:44
typically we’ll go to our video team
02:46
from there they’ll get with russell
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they’ll create the sales video that goes
02:49
on the sales page and then that makes it
02:51
a lot easier for the copy team to then
02:53
come
02:54
and write the page based on what russell
02:56
said in his
02:57
video we’ve started doing that very
02:59
recently and the reason why
03:01
is because it helps russell think
03:03
through it more too
03:04
and get his idea more set in stone that
03:07
way we’re not revamping the copy
03:08
20 times before we launch the funnel i
03:10
feel like we kind of introduced
03:11
ourselves a little bit backwards when
03:13
you think about the process
03:14
of you know building out a funnel it
03:17
gets downloaded from
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russell first right but it comes to copy
03:20
first it will go to design once the copy
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is done and then it’ll go to
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nick who builds out the funnel and then
03:26
jamie kind of puts out all the fires and
03:28
jenga fights it
03:29
goodbye and jenkify sprinkled make sure
03:32
things are spelt right
03:33
jake sometimes struggles with spelling i
03:35
want to mention something yes spelling’s
03:37
stupid
03:45
i wanted to touch a little bit on zone
03:47
of genius because i think that the way
03:49
that
03:50
we have structured the marketing team
03:52
russell has purposely
03:54
gone out and you know got the the whos
03:56
for his how
03:57
right and so we are all in our zone of
04:01
genius and that has been i think what
04:03
has allowed us to
04:04
crank out like really great funnels
04:07
really really quickly what are you guys
04:08
looking at
04:15
russell is an extremely good leader
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because he leads by example
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he’s just such a good person and like
04:20
someone that i look up to
04:22
on a personal level even just like i
04:24
want to be like that i want to be such a
04:25
good person like that and
04:26
help all these people all of you and he
04:29
invests his time
04:30
in us like he does his business to coach
04:32
us
04:33
and teach us to be better at what we do
04:35
as well yeah and just one thing that i
04:37
um i learned a long time ago from uh
04:39
when i was in the military and russell
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follows this
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but i think it’s really important is
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that you never ask anything of somebody
04:45
else that you haven’t already done or
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wouldn’t be willing to do yourself
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and when people see that in you they’ll
04:50
follow you to the
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to the end of the earth because they
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know that you’ve either already done it
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or you wouldn’t ask them to do it
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and that’s important that people see
04:57
that to keep and retain and attract
05:00
talent such as yourselves are there any
05:02
other things that he does that
05:04
really enable you and you’re like i love
05:05
being a part of this i love what i’m i’m
05:07
doing anything you can identify
05:09
with russell as a leader um
05:13
yeah so she’s just asking um man sorry
05:16
i’m kind of getting emotional
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um it’s it’s a different dynamic
05:22
a lot a lot of people ask me holy cow
05:24
wow sorry
05:25
this is weird i i just had a birthday a
05:27
couple of weeks ago
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and you know russell sent me a box and
05:31
you just
05:32
russell doesn’t say a lot sometimes but
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i think it’s the little nuances that you
05:36
can do that aren’t expected that you can
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do for the people that are serving you
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because they’re literally dedicating
05:41
their lives to benefit you specifically
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and they’re really turning setting their
05:45
sales to where it’s like okay i’m buying
05:47
into this guy
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and i’m gonna put years of my life into
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somebody so that i can make him more
05:52
successful and i can learn from him
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and and just go along that path and so i
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think it’s just the little things
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knowing what your what your employees
06:00
are doing and how you can help them
06:01
on a personal level and really really
06:03
relating to them he knows our wives he
06:05
knows our kids
06:06
he knows our families he knows our
06:07
extended family i really do
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think that getting involved to an extent
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where you are understanding what you’re
06:13
loving like that i think that’s really
06:14
really helpful
06:15
sorry for crying the last thing i want
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to mention is
06:19
to put on an event like this it takes an
06:21
army of amazing people
06:23
um it takes tons of support from our
06:26
from the families of everyone involved
06:28
but there’s over a hundred people here
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that have killed themselves
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to put on this event for you guys i just
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wanted to give a second to give my
06:35
entire team
06:36
a huge round of applause for all the
06:37
work they put into this whole event
06:39
no just to touch a little bit on kind of
06:41
what jake was mentioning like
06:43
he has a desk like right out we call it
06:45
the ball pit
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which is kind of like all of the
06:47
marketing and the social and the events
06:49
team sit
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and he has a desk right there because i
06:52
i love knowing that like he
06:53
wants to be out there with us and in the
06:56
funnels
06:57
with us and i think there that’s a
06:59
really huge aspect
07:01
of like why we all like love showing up
07:04
every single day so
07:05
that’s good you’re really good with
07:10
[Music]
07:14
words
07:16
[Music]
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