What lessons do you learn from funnels that don’t work out?

Drop The Mic Show - Ask Russell Anything - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
where we got hay rustles then assemble
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here I thought it’d be great to hear a
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story from you about a funnel that you
00:07
just thought was going to kill it I mean
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you guys nailed it you put a lot of time
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in it you thought man this thing’s
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really going to knock it out of the park
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and then when you launched it it didn’t
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work out maybe you don’t have any
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stories like that but I think you do
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what did you guys learn from that and
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what can we add as newbies to the
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process what can we take away from that
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experience what lessons did you learn
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this isn’t a good question I’m kind of
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embarrassed about because it happens way
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more than you would ever believe get so
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destice questions what do you do when a
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funnel me you all excited I follow your
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super pumped up and you watch it and
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then it dies number one most people to
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get idea for a funnel or a business and
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what first thing they do stephan1
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to tell everybody no I think that’s a
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super single world could be Polly honest
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okay when you have an idea for a
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business as an entrepreneur you should
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just shut up because what unfortunately
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is true is that the people around your
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life are not necessarily going to be all
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in on your new idea you’re gonna be so
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excited fire if you tell them what’s
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gonna happen
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they can talk trash and dr. grago good
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job good luck with that and like that’s
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what’s going to happen over and over and
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over again so then we go out then you
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start trying to create this thing you
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have so much stress and build-up and
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anticipation and if it failed everyone
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else is like hot told you so and it’s
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horrible so the other way I never told
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anybody fact our team I came out there
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as like as the girl must have traded
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launch to the app and right what
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happened like oh I didn’t tell you guys
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that we have an app coming out I haven’t
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killed myself on for last like I don’t
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tell people lines ahead because I don’t
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that stress and pressure but not going
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says number one number two so I’m a
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wrestler and I was talking earlier we
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got a guy here doing YouTube training in
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he said is weird I’ve seen a lot of
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successful wrestlers why he think that
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is I said I think the reason why is
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because the wrestling like I would go
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out there I step on the mat like in my
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singlet like all nervous and awkward I
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go out there and like I wrestle somebody
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and LA times they would beat me right
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and they beat the crap out of my dad
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would film everything right so that
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night we come home and I’d be like all
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sad and depressed and we watched the
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film and my dad would watch me is like
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oh you got you here on you’re reaching
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your arm here you look at your elbow
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went up all you step too fast all your
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honor position and I was like huh
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if we take those all the things I did
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wrong and we go back to practice the
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next week and we practice that and we
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practice like he my arms thank you mate
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and keep practicing
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and weed adjusting it better better
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neglect next time the next match against
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the same person I went in fact my junior
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year the first match of my juniors let
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me say champ I was my goal I went out
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against Nick Fresquez on high school and
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he was Lee took 2nd place of state year
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before I was like I’m gonna show
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everyone I went out there and he beat me
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really good actually embarrassing and I
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was so depressed of like crap thank my
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whole identity was like maybe safety
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actual everyone this Pro I learned stop
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telling every but all summer long to be
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a stagehand put everybody in the first
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match I lost it was like go home you
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suited to a broom like angry so but my
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dad captured my mask with Nick Fresquez
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and we watched it every single day for
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four months as long in wrestling season
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every single a performance who watches
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it we drilled it watch the drill that
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watched it drilled it and then the state
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finals we actually met me and Nick
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Fresco’s in the state final and what’s
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interesting he beat me 8 to 4 in the
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first match of the season
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I hadn’t beating him 8 to 4 and the
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final move in the match they’d beat him
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with was the same move he had done to me
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I’d never seen the move prior but
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because I’d practice every day for four
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months like I hit his move on himself
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and beat him and was awesome so take
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that deep rest with the moral the story
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is now because like I don’t freak out on
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a funnel flop and it flops often they
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flopping like huh that sucks but I did
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tell me once there’s no pressure
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something cool guess who knows that Fox
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only I did nobody else even knows I’m
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real saw that I cool that looks awesome
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and they don’t know but what’s cool is I
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do just like interesting after you want
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and you - Stephen Stephens here
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everything that we want some funnel and
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then what happens honestly most of them
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the first round it barely even breaks
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even
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and then we make all these adjustments
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to say hey it’s almost like adult Legos
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that’s how it’s think of it you take out
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like this one piece on the weakest link
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we go fix that replay and then fix that
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piece and replay and it’s kind of cool
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but that’s how they work on a 3 or 4
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every time I would still be like what is
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it what’s the price point thing you’re
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selling so say it’s a thousand dollar
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thing you’re selling our webinar so go
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take a thousand dollars and you’re going
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to just gamble on you’re gonna put it
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out there to see right let’s say you
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have a 200 product
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excuse me you can gamble 200 bucks can
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you spend two dollars and try to make
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one sell if you don’t let’s say um two
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thousand or ten thousand dollars in a
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drive ask for a week thousand dollars
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disappears I look at all the metrics and
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like that and make a sale if I make it
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so I make sweet we broke even if I don’t
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make salt
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I just matter you like I got the data
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now then I look at every single page
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like how much did I spend per click how
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much does it cost for often and what
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my officer and I look at all the numbers
04:28
in the funnel and then based on that we
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make the tweaks and changes and I go
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back spent ok spend another thousand
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bucks
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try it again see if I can break even if
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I didn’t K do it again and I do that
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until we till we break even if it were
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profitable and then we keep doing that
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over and over and over again so those
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are some of the things but don’t stress
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out about it happens all the time but
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guess what every time you figure one out
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it all compounds right because you get
04:49
more customers to come in you learn some
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more I understand it gets better and
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better and using something cool you know
04:54

  • comical words we have everybody else
    04:56
    so like this is helping door click on
    04:59
    this reception but this is everybody in
    05:02
    quick finals that’s one or two comma
    05:03
    Club awards so far whoop there’s over a
    05:05
    hundred of them which is pretty awesome
    05:06
    right and then back here are five more
    05:09
    that we just got today we’re making
    05:11
    millionaires every single day but this
    05:12
    is this is not Russell being cocky well
    05:13
    maybe a little bit but who wants to see
    05:15
    my two comical Awards one two
    05:19
    these are all mine three four or five
    05:21
    those are all mine right so what’s cool
    05:23
    about is after you get it the first time
    05:25
    you’re like you learn lessons you the
    05:26
    next time it’s better it gets better it
    05:28
    gets better in like it’s like I always
    05:29
    tell people it’s like pushing a rock up
    05:30
    a hill the very first time it’s like
    05:32
    really hard really stressful
    05:33
    I guess the top is awesome boom it
    05:34
    starts going and there’s less momentum
    05:35
    and it gets easier easier easier like
    05:38
    you get your first two comma Club award
    05:39
    next like seventeen are really easy so
    05:41
    that’s anyway but don’t worry about
    05:43
    flopping it’s going to flop just in fact
    05:44
    inner circle members always tell them if
    05:46
    they’re about to launch the webinar
    05:46
    they’re all stressed down like what if
    05:47
    it doesn’t work I’m like it’s not going
    05:49
    to work just bank on that spend a
    05:50
    thousand bucks and call me next week and
    05:52
    look at the numbers and start over again
    05:53
    and then I really am like yeah it’s
    05:55
    gonna fail though anymore about it I
    05:57
    tell your mom that tell your sister that
    05:59
    tell everybody is going to fail and then
    06:00
    anyone that are going to get added
    06:01
    stress and pressure and you’re going to
    06:03
    mess with me crying afterwards cuz
    06:04
    you’re planning on a failing okay like
    06:06
    the markets going to tell you I don’t
    06:07
    get all emotional based on the market
    06:09
    it’ll tell you whether you’re right or
    06:10
    you’re wrong and if you’re wrong that
    06:12
    it’s not something personal since you
    06:13
    don’t understand the market and you just
    06:15
    make the tweaks and just and then you go
    06:16
    again so that’s how it works
    06:19
    all right oh how do you drop it I all
    06:22
    right we drop this thing
    06:23
    oh one more marketing secrets it’s sold
    06:29
    and go get your copies on my two
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    you’ll find my top 35 speakers to leave
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    you to become the fastest-growing non
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    world

DotComSecrets: The Underground Playbook For Growing Your Company Online…

:arrow_right: Get FREE Book Now!

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” - Tony Robbins