What’s the #1 mistake ClickFunnels users are making?

Drop The Mic Show - Ask Russell Anything - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
all right who’s up next we got mats
00:03
effects
00:04
hey Russell Matt crane here got a
00:07
question for you but first I love the
00:11
book expert secret everybody should have
00:17
a copy go get it
00:19
anyway sorry back to my question what’s
00:23
the number one mistake that you and your
00:25
team find with those using clickfunnels
00:28
and how can you help them from making
00:33
that mistake ever again drop the mic
00:38
awesome man I love it all right so I
00:41
would say there’s a lot of mistakes
00:42
people make and we’re trying wack you
00:43
have a new funnel hacker cookbook coming
00:45
out soon to a funnel near you to help
00:46
make this process even easier but that’s
00:48
besides the point for today um and I I
00:51
feel like part of it’s my fault so when
00:54
we first came out clickfunnels to talk
00:55
about clicks we talked about funnels we
00:56
built this book called doc on secret
00:58
talk about funnels like everyone got
00:59
good at like funnel structure and every
01:01
became final consultants is like new
01:03
structure funnels like a page one it
01:04
should be this page two and they
01:05
structurally build the right funnel and
01:07
then they plug in the person’s products
01:09
and then they launch it and then it
01:10
doesn’t make any money I had some
01:11
investor to me today and the right hey
01:12
so do use let me know like what procs in
01:14
China I need to buy I plug them two
01:16
funnels they make some money Mel invest
01:17
in your coaching that’s like oh dear me
01:20
again so the biggest problem people make
01:22
is this not the funnel like the funnel
01:24
is important right that’s like saying
01:26
that’s like saying I know it’s like
01:30
saying it’s like saying you have a
01:31
retail store and there’s a bunch of
01:33
really cool banner strategically located
01:35
that get something come in go to the
01:36
products you want to come to the front
01:37
desk that’s cool but there’s not like if
01:40
there’s not like the message like that
01:42
that’s the key I get to understand the
01:44
market so like if you want to be
01:46
successful in this business or any
01:47
business like you have to do your
01:49
homework it to understand really really
01:51
really really well who your customer is
01:52
what they want what their desires are
01:54
what keeps them up at night what are
01:55
their fears and they need to understand
01:56
how to communicate to those people
01:57
that’s why I wrote book number two which
01:59
you talked about expert secrets because
02:01
that’s talking about like communication
02:03
and and presenting and things like that
02:05
how to how to like structure ideas in
02:07
the right way and your how to make an
02:08
offer versus just selling a product and
02:11
how to tell stories all those kind of
02:13
things I tell people all times like
02:14
dot-com secrets is like the science of
02:17
how to build the funnel and an expert
02:19
secrets is the art a lot of people
02:21
struggle its business because they
02:22
either really good at science or they’re
02:23
really good the art okay and the
02:25
realities get to have both it’s not just
02:26
as if it’s just science and anybody
02:28
could plug in any product any funnel to
02:29
make money if it was just art then
02:31
anyone who’s crazy because making money
02:33
it’s not there’s just the two pieces of
02:34
the art and the science and so I need a
02:36
mistake you make is they’re either
02:37
really artsy or they’re really
02:38
scientific and they do one or the other
02:39
and they fail because of that it takes
02:41
both and so what I would say is if
02:43
you’re like a nerdy like science person
02:46
like partner with somebody who’s the
02:47
expert who can be like who can do the
02:49
art if you’re really artsy fartsy find a
02:51
funnel consultant to do the funnel part
02:53
and like it’s understanding art and
02:54
science the weave together is what makes
02:55
this business work and what’s makes
02:57
funnels work and what makes product sell
02:58
and so that’s like a left-brain
03:00
right-brain thing it’s a lot of times
03:01
it’s hard to do both some people got it
03:04
but if you don’t have it just realize
03:05
like my right brain in my left brain I
03:06
had when my first mentors alex
03:08
mandossian he told me he says that in
03:10
every business there’s two types of
03:11
people they’re starters and there’s
03:12
finishers you have to figure out who you
03:13
are and find the other person I don’t
03:15
say the same thing is true with this
03:16
like like you’re either going to be
03:17
really creative or you be really
03:18
analytical and and so surround yourself
03:21
with the other ones okay a really good
03:22
example that I’m a creative like
03:23
creating stuff guess what I stresses me
03:26
out scares me more than anything on
03:27
planet Earth
03:27
this thing called Excel he super bad I
03:31
hate numbers and metrics and uh but see
03:33
this guy here is named John Oh John I’m
03:36
scalp one to ten how much you love Excel
03:37
it’s like eleven I go to sleep with it
03:39
and I I’m late
03:41
that was awkward really awkward so john
03:45
loves excel and numbers and metrics so
03:47
john kessler he does for us he runs over
03:49
metrics and our numbers like ads and
03:51
like all that kind of stuff i I can’t do
03:53
that like I called in the Facebook
03:54
people to think like Russell you really
03:56
good running Facebook Ads I’m like do
03:57
you honestly think I’ve ever logged into
03:58
the ad platform and the answer is yes
04:00
one time I click the button and it
04:01
popped up and all these numbers I was
04:03
like oh and I closed it and I’m grateful
04:05
for John to do that for me because like
04:07
because I’m like the creative not the
04:10
the numbers and so figuring it out and
04:12
understand who you are being okay with
04:14
that and then don’t go try like okay I’m
04:15
going to learn Excel because like that
04:17
doesn’t work like this Gary Vaynerchuk
04:19
right double down on your strengths
04:21
triple down on your strengths and find
04:22
people who compliment
04:23
the other pieces and that is what I
04:26
would say so I’m good drop it
04:30
one more marketing secret
04:32
if sold and go get your copies on my two
04:34
best-selling books book number one is
04:36
called
04:36
expert secrets you can get a free copy
04:38
at experts stickers calm and book number
04:41
two is called calm secret and you get
04:43
your free copy at calm secret calm
04:45
inside these two books you’ll find my
04:47
top 35 secrets to leave you to become
04:50
the fastest-growing non VC vac fast
04:52
startup company in the world

DotComSecrets: The Underground Playbook For Growing Your Company Online…

:arrow_right: Get FREE Book Now!

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” - Tony Robbins