What's Your 2mm Difference? - Dave Woodward - FHR #298

Funnel Hacker Radio - Podcast (Dave Woodward)

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Why Dave Decided to talk about the 2mm rule:

We all have 2mm changes that we can make in our own lives. This is a theme you most likely have heard from people like Tony Robbins but Dave wants to engage in a conversation with you about where the 2mm difference occurs in his own life as well as your own. Not only that, he lets us in on how to find these 2mm rooms for improvement.

Tips and Tricks for You and Your Business:

(0:56) Tony Robbins’ realization of the 2mm rule

(3:12) Dave’s coach correcting his 2mm

(5:49) For Those Who Have Ears to Hear, Let Them Hear

(6:20) Business Scaling

(11:46) Get experts to help you change your 2mm

Quotable Moments:

(2:30) “So often people think it’s gotta be this big, massive change to get the results you want. But in reality, it’s often the little things

(6:12) “I’ve been really guilty of this in the past, just blitzing through these audiobooks at 4 times speed thinking I’m going to get something out of them. Yes I’ll get the general ideas out of them but never allow myself to just be immersed in the topic.”

(8:10) “Too often a lot of business owners and entrepreneurs, when looking at a corporate structure, there focus is on the long-term.”

(13:00) “There’s two things that have been major 2mm changes for me; one is hiring a coach, two is the people you associate with.”

Other Tidbits:

Fun fact, plastic surgeons get paid millions of dollars to change 2mm in someone’s face

What 2mm changes can you make in your business, relationships, and especially your funnels


Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here’s your host, Dave Woodward

Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to funnel hacker radio. I was thinking about this the other day when I was in the gym. Uh, so I’ve had the opportunity of working out with this guy called, his name is Eric, and I was introduced to him through Mandy keene and Russell. And it’s been fascinating for me is I’ve been spending time with him and while we were in the gym the other day, he was making some minor corrections as far as for him and he’s just been a master at form and it was little tiny, tiny tweaks and I’ll, I’ll get to that in just a second as far as what the difference was, but it reminded me of, of being at upw, unleash the power within with Tony Robbins. And while I was there, he taught this principle called the two millimeter rule where he was referring to the time when he was out golfing and basically he was super frustrated because the day before he’d just been crushing the ball.

Speaker 2: 01:06 And this day when he’s out with his golf instructor, he just sucked. It was nothing was working right. As instructors said, Tony, it’s just two millimeters. It’s like, what are you talking about? I’m doing the exact same thing as doing yesterday. There’s no you’re not. It’s just two millimeters like what are you talking about? And said, listen, when you put the club down, literally if, if it’s off by a margin of a millimeter, either to the right or to the left, even though you think you’re hitting straight at the pin, you’re going to be in the water. You’re going to be in the rough. You’re giving the sand trap by just a millimeter one way or the other. Or if if it’s a millimeter higher or lower, you’re going to basically be driving the ball up in air or you’re gonna go straight across and be a grasp burner.

Speaker 2: 01:49 And so it’s, it’s those little tiny differences and he’s like, hi, I don’t know if I believe that or not. And then the next day he was actually doing some consulting for one of those amazing plastic surgeons in the world. It gets paid like a million bucks to fly around the world and just do these crazy, crazy surgeries. And he was what he was talking with him. He was sitting there with the waiting room while I was waiting there. He had a new book that he was publishing for all other plastic surgeons and it had as you opened up and had basically all these pictures of just before and after shots of the changes that I’ve made. And there was these little measurements and basically just as it was all about the little tiny measurements that he made as far as the changes. Because so often people think it’s got to be this massive change in your life to get the results that you want.

Speaker 2: 02:37 But really sometimes it’s just little tiny changes. Like one of the things he was looking at was the difference between the top of a woman’s nose to. I’m sorry, the top of her lip to the bottom of her nose. If that space was the same distance as the size of her, of her eye. She was quote unquote gorgeous. If she was. If it was a millimeter smaller, larger. She was average in two millimeters. It was totally off the charts different. Anyways, the principal was all about the idea as far as little tiny changes in your life make massive, massive differences and changes. So I had this experience yesterday when I was working out with Eric and what I realized is one of the things I love most about working out with him is he is a master at form and I’ve so often I’ve gone to the gym where I all I cared about was just doing the same way that my kids did and just because I didn’t want to get beat by them.

Speaker 2: 03:29 And in doing that, what happens is you start using different muscles than the actual muscles you’re supposed to be using and you then overcompensate and really never strengthen the muscles that you want. So for me, my shoulders have never. I mean, my boys have these like basketballs on their shoulders. I’m like, I don’t know how you guys have such huge shoulders and I’ve never been able to lift like they’ve lifted and that. So I was talking to eric about it. I’m like, you know, what’s the deal here? He goes, Dave, the problem is it’s your elbows. I’m like, my elbows. What are you talking about? So we’re doing a shoulder press goes. You always have your arms so far back that you’re. You’re using more of your chest than you are your shoulders and so you’re not getting. You’re not building up your chest or your building or not building up your shoulders.

Speaker 2: 04:11 And so he literally moved my, I’m not kidding, I think it was probably two millimeters each side and all of a sudden the weight I had dropped because I couldn’t support them. Like Eric is sucks. This is terrible. He goes, no, this is exactly what you need. He goes, if you do the exercise right, you’ll isolate the muscle and you’ll build up all this, the stabilizing muscles that you need to be able to get the weight gains. And the strength gains that you’re looking for. And so we literally went through the entire day and he was correcting every single thing it was. Okay. They bring your hands together, lift your chest up a put your elbows in front, bring your abs in. I mean it was just all these little tiny tweaks and changes and I. I was so frustrated and yet at the same time I was so appreciative of my frustration was because I couldn’t lift what I was.

Speaker 2: 04:56 I thought I was lifting and so I felt weaker. And yet at the same time I was starting to understand the benefits that he was getting by just making tiny, tiny changes. And by making those tiny changes as a stack over time, I’m all of a sudden feeling stronger and my shoulders. I feel stronger. My chest. I’m feeling that now the stabilizing muscles are coming into play. So I’ve seen this principles in every aspect of my life and recently I’ve really been paying attention to it. So one of the things, if you haven’t listened to the podcast Russell did just recently on marketing secrets called for those who have ears to hear, let him, for those who have ears to hear, oh gosh, he came for those who have ears to listen and here. And so I’ve been going through that and I’ve. It was really funny this morning, Russell sent me this post, a facebook comment from one of the guys will follow and he sent it to me and I’m starting to realize that anytime I get something from him, there’s the topical or there’s the obvious thing as far as what’s there.

Speaker 2: 05:59 But then there’s an underlying message and again it goes back to for those who have ears to hear, let them hear. And what I’m starting to realize is so often we see the, in fact I’ve been really guilty of this in the past where I’ve gone through a ton of books and I just, you know, blitzing through these audio books said, you know, four times speed or whatever it is, thinking I’m going to get something out of them. And yes, I’ve gotten general ideas, but I haven’t immersed myself in that topic. So as of about a month ago, I really started immersing myself a ton in, in business growth and specifically on scaling. We’ve had the opportunity to click funnels here where we were going to hit $100 million for this year, literally the next two to three weeks and which is just a huge milestone because there were four years old and that’s awesome.

Speaker 2: 06:46 It’s amazing, it’s great. But I’m looking at this going, okay, if we did that, what more could we do? What are the two millimeter changes that can take us from $100 million this year to 200 million next year? Or what are the little tiny changes that if we do this, we’ll get it, we’ll reduce our churn or we’ll increase our average cart value. I mean, I’m really looking for little tiny things and for me one of those things is immersion. And so right now I’m studying a book by Elad Gil called a high growth handbook. And again, it’s all about business scaling. It’s, I highly recommend it for anybody who’s at a point where they’re trying to scale their business. It’s a, this is a guy who I’ve never heard his name at all, but uh, he literally has been like the guy in scaling, a whole bunch of businesses sold as one of his businesses to twitter when he had 10 employees and basically twitter at 90, so it was 10 percent of the, of twitter and then he scaled that business twitter from that to almost 1500 employees and he was a, came into to Google and did the same thing.

Speaker 2: 07:47 And so he’s a master at scaling. And so I’ve been looking to find out what are the little tiny changes. And so for me, one of the things I got out of his book as I was listening to it was we’re looking at some at a corporation structure in orchestra structures and a different titles, all that kind of stuff because we’ve never done that. Hasn’t been that important to us in the past. But at this level, that’s one of things we’re paying attention to for him. He said, you know, too often a lot of entrepreneurs and business owners, when they’re looking at a corporate structure, their whole focus is on the longterm. He goes, realize if you’re in a high growth business, your corporate structure’s going to change within six to 18 months, so don’t, don’t think you’re going to solve all the problems in that period of time and don’t hire someone who’s really good at scaling businesses who are at at a 100 million when you’re only at at 10 million because you got to make sure you hire the right people that fit that niche.

Speaker 2: 08:39 So I’ve really been focused on what are the two millimeter changes, uh, in my relationship with my wife, one of the things I’ve realized as time is super important or so, but it’s not just time, it’s quality time. So I’ve been really trying to focus on when I’m home, it’s not just given her the time, but more importantly, lily turning my phone off or what I’m doing is literally leaving my phone at home when we’re going on a date. So I can’t even pick up my phone. I can’t even, I’m not even tempted to look at. I’m not. I’m not checking these. They’re not following up with people to get that quality time. It’s those little two millimeter changes and differences. I see the same thing as a lot of people in their businesses and their funnels thinking, oh my gosh, this funnel doesn’t work.

Speaker 2: 09:14 I’m going to scrap and start all over from scratch. No, no, no. Realize it’s a two millimeter change. It may be a headline. It may just be the offer. It may be part of the stack. It may be the image, it might be the video. It might realize it doesn’t. Sometimes it’s not a drastic change. It’s a two millimeter change and I’ve seen this a redone even my scriptures the other day and said, you know, by small and simple things are great things brought to pass. I thought, that’s so true. It’s those small, simple things as they stack over, over and over again. It’s the time of those two Miller’s Muna changes that they continue to build. I seen the same thing take place as far as the people you associate with and you hang out with by making it a little tiny change either in the way in the actual friend you’re associated with or the way in which the conversations go and what you allow to be said and what you correct or change.

Speaker 2: 10:06 Uh, we were looking for a quote for our funnel hacking live t shirts. And, uh, for those of you guys who are coming to fall hacking live, you’ll all get this and they’ll be on the back of your t shirt. And if you think you can get 30 people in your group to come to funnel hacking live, let us know you go to a funnel hacking live.com forward slash culture and will actually create a custom tee shirt with your logo on it. Co branded with ours. There’ll be a ton of fun. But, uh, what you’ll see on the back of the shirt is a quote that says, surround yourself with the dreamers and the doers, the believers and the thinkers. But most of all, surround yourself with those who see greatness within you. And again, it’s those two millimeter changes. It’s the people you hang out with.

Speaker 2: 10:44 It’s the books you read, it’s the time you go to bed, the time you wake up, what, what you’re eating. That little tiny two millimeter changes in your life. That totally changed everything. Uh, too often people are trying to do these drastic changes that they’d never stick because there’s such a, there’s such a total disconnect from where they’re at. They’re like, oh my gosh, I can’t continue doing it at that point. But the little tiny changes in your life, those are the ones that make all the difference. And again, for me it’s been the little tiny changes for me. One has been exercising on a regular basis. I, there was times in the past where I would exercise it, but I didn’t have a trainer. And so it was hiring a trainer even though I was putting in the time, it wasn’t the right time.

Speaker 2: 11:23 And so I ended up hiring a trainer. I’ve seen drastic changes. Again, it’s, I am, I don’t have the Greek God body that Alex from Moz does or something to other guys. I seem totally intimidated by it. A lot of our eight figure award winners. I was joking around about it the other day. Like it seems like everybody’s hitting this. So just like these Greek gods and goddesses. I mean, they’re just amazing. Anyways, sorry I got sidetracked there. But the idea behind it is for me it was just hiring a trainer and by that one little two millimeter change, it’s making a massive difference. I’ve seen the same thing as far as hiring a coach in my personal life with Jerrick Robbins. By hiring him. It’s those two millimeter changes that are making a difference in my wife and my relationship with her by being more present.

Speaker 2: 12:07 Not just spending the time but spending quality time. I’m trying to do the same thing with my kids. Uh, I’ve seen the same thing as far as in my own spiritual life when I’m looking at it, making sure that I’m reading my scriptures on a daily basis instead of trying to say, well, I’m gonna, make sure I read for half hour. Just say I’m going to do it every single day. Even if it’s only for two to five minutes, I wanted the daily thing versus I’ll do it all day Sunday for an hour or two and count that for the rest of the week. For me it was the daily changes. It’s those two millimeter micro changes that are making a huge difference. I’m seeing the same thing as far as nutrition and let I go through a whole bunch of different things. Realized every single one of us have in our own life.

Speaker 2: 12:40 There are two millimeter differences. When you make those things, they stack over time. You may not see the difference right away, but as you continue to make that two millimeter difference over and over and over again, you’ll see a massive, massive impact in your life and for me, I can tell you one of the two areas that are. Two things I’ve seen that are major two millimeter changes for me. One is hiring a coach and two is the people you associate with and that’s one of the things I love about going to live. Events like funnel hacking live. If you’re not already going to funnel hacking live, I don’t know why you wouldn’t be, but go get your tickets to funnel hacking live.com and the shirt the court we have in the shirt I’m so excited about, and again I’ll just read to you real quick here. It says, surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all, surround yourself with those who see greatness within you. I hope you know how much we appreciate you and again, I really hope to. I hope to see you guys at funnel hacking live. You can get your tickets@funnelhackinglive.com and again, just realize it’s the two millimeter difference. Find out what are the two millimeter differences in your life that will make the massive differences. Have an awesome day.

Speaker 3: 13:45 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don’t mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I’m trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there’s a topic, there’s something you’d like me to share or someone you’d like me to interview, by all means, just reach out to me on facebook. You can pm me and I’m more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki