Why Didn't They Funnel Hack Me... Ha Ha Ha

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
welcome to marketing secrets podcast i’m
00:03
sorry i had to jump in while I’m driving
00:05
I apologize but check it out I just went
00:06
my buddy made me a bunch of homemade
00:09
pizzas and some crystal root beer and
00:11
heading back to go have dinner with my
00:13
kids and just some time my brain a head
00:15
stop and give you guys some marketing
00:17
secrets so the big question is this
00:21
power on Brewers like us who didn’t
00:24
cheat and take on venture capital we’re
00:26
spending money from our own pockets how
00:28
do we mark it in a way the less husky
00:30
our products and our services and the
00:32
things that we believe in out to the
00:33
world and yet still remain profitable
00:36
that is the question in this podcast
00:39
we’ll give you the answers my name is
00:41
Russell Brunson and welcome to marketing
00:43
secrets alright everybody so this
00:51
marketing secret I don’t even know I
00:53
don’t you know what this is kind of a
00:54
little mini rant it’s not a big rant but
00:57
it’s like a I feel bad for people who
01:00
stopped learning if you stop learning
01:05
so if okay yeah I try to like tell you
01:09
guys a story that like telling on the
01:11
people who are missing everything so I
01:16
don’t know okay so I’m building
01:18
clickfunnels right so I thought Billy
01:19
clickfunnels I’m looking around I’m like
01:20
okay who out there is doing what I want
01:23
to do right so I find those people I
01:25
look what they’re doing I study them my
01:27
funnel hack and I look deep a decal I
01:29
buy their books and listen their podcast
01:30
I like go to their events I like buy
01:33
everything that they’ve got I am like
01:35
hooked to every possible communication
01:37
channel they have so things are going on
01:39
I’m watching studying learning growing
01:40
tweaking adjusting based on that right
01:42
and I’m watching it over and over and
01:44
over and over you right and not just
01:46
like people direct competitors with me
01:47
but I people that are that are selling
01:49
sad like I’m a SAS software company
01:52
owner right and I’m also a book selling
01:54
person and I’m doing webinars and
01:56
courses so anybody’s doing
01:57
any variation that I’m connected to all
01:59
of these things right and so I am
02:00
constantly like my all thing I is
02:02
watching what every single person is
02:04
doing okay and I’m learning I’m learning
02:06
I’m learning I’m trying tweaking to
02:08
learn you know and then I’m also like as
02:10
I’m learning it I’m testing it inside my
02:12
inner circle and inside now - come on
02:13
Club expert program I’m I’m testing it
02:15
on all these are the people because I’m
02:16
like okay I see how they’re doing it I’m
02:18
gonna try see if it works and I’m like I
02:20
want to test this stuff on other people
02:22
and other businesses on the industry see
02:23
if it also works there as well and then
02:25
and then so that they’re all going out
02:27
and doing it and then they’re finding
02:28
out their tweaks to tweet and they’re
02:29
coming back to me you’re like Oh Russell
02:31
I made this week made this change I’m
02:32
like oh and I’m learning stuff and like
02:33
it’s this constant like I don’t know the
02:37
circle of learning right and so I have
02:39
some really close friends
02:42
this isn’t one specific thing I’m
02:43
thinking of two different people right
02:45
now who’ve been in this game for a long
02:47
time as long as me if not longer and and
02:51
it’s not swampers they they’re groups of
02:53
people right so first group of people
02:54
like they have been
02:58
they they’re amazing marketers I’ve
03:01
learned so much from them so much so
03:03
much so much okay but in the last like
03:05
three or four years for some reason that
03:07
they took their foot off the brake or
03:08
something or off the gas I don’t know
03:10
and then they went and they’re trying to
03:12
launch like a competing software company
03:14
which is totally cool I love competition
03:15
more than anybody right and so I’m like
03:18
freaking out so I’m like hey for the
03:19
last three years I published every
03:21
single thought I’ve had about how we
03:22
grow clickfunnels from zero to hundred
03:23
million dollars how are 62,000 active
03:25
customer is that how we did like like I
03:27
haven’t really I’m not very good at
03:29
keeping secrets somebody asked me the
03:30
other day like and also you keep a
03:31
secret I’m like no I’m the worst secret
03:33
keeper ever every brain fart I get turns
03:36
into a podcast like right now right
03:37
every idea that’s a secret right into a
03:39
book I’ve got like eight books they’re
03:41
all something secrets like I don’t I
03:42
don’t I won’t keep a secret like
03:44
honestly if you tell me something it’ll
03:46
be on a podcast eventually so just don’t
03:48
tell me something the secret right so
03:50
everything does out there so I I’m kind
03:52
of nervous like oh man these guys who
03:53
were amazing marketers already are gonna
03:56
come out there and be like and I don’t
03:59
know you would have thought over the
04:01
last three years they’ve been listening
04:02
to me as I laid the blueprint for
04:04
everything that we did and then they
04:06
would have modeled but instead of it
04:10
like it’s basic stuff basic stuff that
04:13
all you guys listen to podcast is like
04:15
common sense you’ve like Oh duh like
04:17
difference mean an improvement offer
04:19
versus new opportunity like like they
04:21
missed that that was the biggest thing
04:23
like as soon as I came out I was like
04:26
expert secrets like 30 pages in if you
04:29
had read my book you would have known
04:31
that the way you structured the entire
04:34
offer and the company was like was wrong
04:36
but they didn’t they missed it and I
04:38
even commented to one of them cuz like
04:40
hey like by the way like thanks for
04:41
totally like doing it wrong and I could
04:43
be talking about like we thought the
04:44
offer was awesome like okay
04:47
the offer was good but it was an
04:49
improvement offer there for clickfunnels
04:50
beats you once again like I don’t I
04:52
don’t it’s just weird and then another
04:56
one my friends is the same thing like
05:00
these things that are like basic common
05:03
knowledge now amongst all of our people
05:04
like that we’ve discovered and unearthed
05:06
and then like preached about for three
05:08
years that then like the reason why I’m
05:10
looking at our to comic-con members that
05:12
are just pounded out offers and cranking
05:14
it and growing the companies I’m looking
05:15
at our to come Club X people like all
05:17
these people that are scaling and
05:18
growing you’re like building amazing
05:19
companies and it’s like because they’re
05:21
just paying attention to the stuff that
05:23
we’re laying down and then they’re
05:24
following it whereas people that are
05:25
they’re competing against me they fully
05:28
are even attention to blows my mind I
05:31
listen to a lot of podcasts to you right
05:34
and especially ones that are deep in the
05:36
software industry and cuz I’m watching
05:38
him saying what are the all the software
05:39
people doing and it’s not expect I
05:41
started I was learning bunch stuff now
05:42
it’s like this weird thing where it’s
05:43
like our company has scaled so far past
05:45
almost any sass I can find out their
05:48
sales forces like the last one I’m
05:49
really intimately studying because
05:51
there’s no one else that’s kind of at
05:53
the pace that we are it’s getting
05:55
difficult to find the new ideas and
05:58
things like that but Salesforce is one
06:00
I’m geeking out now because they’re the
06:01
ones that are like 10 steps ahead of me
06:03
but essentially cuz I’m listening to all
06:05
these and they and a couple interviews
06:08
always asked like I hate who write what
06:10
CEOs are you studying and they’re
06:11
studying anyway just it blows my mind
06:13
that nobody is paying attention so I
06:17
just want to say for you guys who are
06:19
paying attention congratulations you are
06:20
ahead of people that I’ve been doing
06:22
this game for a decade or more
06:23
because they’re not paying attention
06:24
there comes a time in people’s lives
06:26
where they feel like they’ve learned too
06:28
much or they under like I had one of my
06:31
close friends who messaged me their
06:32
names like hey like you’re killing can I
06:34
come to your office and spend like two
06:35
days just shouting you’re like I’ll just
06:37
like watch it or do anything I was like
06:38
have you read my books yet like no I’m I
06:40
can’t read both the books first and then
06:42
come back and I’ll let you do that
06:43
crickets like those weren’t just like
06:48
crappy little books I wrote like that
06:49
literally is the blueprint for
06:50
everything anyway so for those you guys
06:53
who are paying attention thank you I
06:55
appreciate you it gives me a reason why
06:57
I share all this kind of craziness and
07:00
for those who are listening thank you
07:01
because it’s the reason why I’m kicking
07:02
your butts that was kind of rude huh but
07:05
it’s true I don’t know what else to do
07:08
like this is funnel hacking 101 this is
07:10
how we’ve grown I’m watching everything
07:11
and then implementing and reiterating
07:13
over and
07:14
we’re over again and it blows my mind
07:15
that people especially if you’re
07:16
competing directly with me why would you
07:18
not do that I don’t even understand and
07:23
there’s another guy who get I might get
07:24
short people some I bet I was like eight
07:26
people or think oh my gosh he’s talking
07:27
about me so maybe I’m talking about you
07:29
baby I’m not but um what’s interesting
07:31
is like I guarantee that there’s a bunch
07:33
of oh there’s another guy who runs a
07:36
software company so there it could be
07:38
like 20 of you but nothing like it’ll
07:43
don’t know where they are if I if I tell
07:44
the story so I can tell a story but
07:47
anyway it’s all there in plain sight or
07:50
we’ve got coaching programs where I
07:52
share it all and it blows my mind what
07:54
people some people won’t pay for what
07:59
will give them everything they need
08:01
anyway
08:02
appreciate you guys for listening and
08:06
like go funnel hack people like me if
08:09
you’re my business funnel hack me if
08:10
you’re like pay attention because the
08:13
pathways they’re people laid out before
08:15
you you don’t like reinvent the wheel
08:16
just look for it and understand it pay
08:18
attention all right so I gotta go thanks
08:21
for hanging out you guys we’ll talk to
08:23
you soon bye one more marketing secrets
08:25
if so then go get your copies of my two
08:27
best-selling books book number one is
08:29
called experts secrets and you get a
08:31
free copy at expert seekers calm and
08:34
book number two is called dot-com
08:35
secrets and you get your free copy at
08:37
calm secrets.com
08:38
inside these two books you’ll find my
08:40
top 35 secrets reviews become the
08:43
fastest-growing non VC back-sass startup
08:46
company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.