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YouTube Transcript: English (auto-generated)
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[Music]
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okay so let me tell you about dan
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kennedy dan kennedy dan kennedy and
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kennedy kennedy dan kennedy
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hi this is dan kennedy regardless of
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your business online offline or both i
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met dan kennedy
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early in my entrepreneurial journey i
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was in college actually i remember i was
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trying to figure out how to do postcard
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marketing and i came across this you
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know weird old guy named dan kennedy um
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and i just remember at the time thinking
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this guy has no idea what the internet
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is
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when i got into it i realized that what
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dan was great at was all the things that
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actually mattered and and that it was
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this idea of the medium
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through which the marketing is done
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whether it was you know direct mail
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or heck the yellow pages or the internet
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um that’s not the thing that actually
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matters it’s it’s the message so i’ll
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quickly show you here’s a lead
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generation ad
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i don’t think there’s anybody ever
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period that has had a bigger impact in
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the field of direct response advertising
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and marketing
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than dan kennedy his direct response
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marketing approach is what has spawned
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all of these companies events
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masterminds you name it he is a
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marketing master who has taught an
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untold number of experts that are now
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leading it
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i learned opportunity marketing through
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dan i learned replacement is always
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better than improvement i learned a good
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pair of boots are always better than a
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good pair of shoes
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you know these like they’re not really
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lessons they’re kind of laws that you
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live by so this is an ad that ran in
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comic books
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he’s written 30 some books and i have
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all of them any information is as
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valuable in today’s world as it was when
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he wrote the books that’s why you want
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to look at the gold and the old
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it is timeless you’ll be able to get
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useful things that will serve you
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throughout life as opposed to learning
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what color a button should be or how to
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run a particular thing in facebook
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that’s only good until everybody knows
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what that tactic is
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so the first time i heard who dan was or
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even heard his name mentioned was
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actually from russell brunson so i
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bought all the books that i could find
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on amazon and i i sat down and i read
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all of them and then i went and bought
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the courses off the gkic website and
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went through probably about half of
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those
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and that is what gave birth to the model
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that became gem launch which ended up
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doing 28 million dollars in revenue and
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17 million dollars in profit in its
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first full complete calendar year
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i would say that literally every dollar
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that i’ve given to dan kennedy and i
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mean this 100 sincerely has returned
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back to me 10 000 fold
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that’s
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advertising we’re setting right now in
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one of the biggest marketing events in
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the world
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that we own
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i don’t think we would have ever pulled
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it off without the advice of dan kennedy
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the legend of dan kennedy should be
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ignored at your own peril so this is
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where we go for a growth his ripple
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effect touches people who don’t even
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know his name dan’s work is timeless
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forever forever you will never ever meet
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a better teacher i have no one to think
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for that besides dan
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if you look at all of the greatest
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marketers that you see today every
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industry every market and you start
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tracing back
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all roads literally lead back to dan he
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was the beginning he was where all this
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stuff started from the world as we know
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it was changed because dan kennedy
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became obsessed with marketing
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[Music]
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the answer to the single most important
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question anybody’s going to ask you as
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long as you’re in business here’s the
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question
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why should i your prospective customer
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client or patient choose to do business
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with you versus any and every other
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option available to me which includes
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doing nothing
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available
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the very first time i heard about dan
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kennedy um i had heard people talking
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about him so i decided i’m gonna go and
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find out who he is and what he talks
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about
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and i remember i actually bought an old
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cd course of his on ebay
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i started listening to it at first i did
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not connect with it at all he was kind
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of grumpy he was talking about these old
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marketing principles i was like this
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does not apply to my internet business
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there’s no way this is useful and so i
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discounted i threw it away and i stopped
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listening to it and then a couple months
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later
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my yard flooded and i had to spend eight
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hours digging out the entire thing to
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fix the pipe and while i was doing that
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i had nothing to listen to this is
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before iphones before ipods before
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podcasts and so i grabbed these guy
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kennedy cds i started listening to him
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while i was digging out my front yard
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and within about an hour i got it i was
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like oh my gosh i almost discounted this
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because i thought he was talking about
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old school marketing and what i didn’t
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realize was he’s talking about the
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foundational principles of marketing
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that applied to every business and as i
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started learning i became obsessed and
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that was the day i became a dan kennedy
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fan
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what i learned about fax marketing it
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literally is 100 applicable to how i use
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my email marketing today what i learned
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about him from renting lists and writing
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copy and direct mail are the same
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principles i use now on my squeeze pages
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on my sales letters
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and all of it relates it’s just
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understanding how do we take it from
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this channel to the channels that we use
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today you coined the phrase lead
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generation magnet which a lot of people
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are using g really shocker
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[Music]
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and then one day about two years ago i
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actually got a message from frank kern
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hey dude um i’ve got uh pretty
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unfortunate news my man dan kennedy he
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uh he passed away last night dave d said
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they had upped his pain medication and
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that killed him
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i don’t know the best way to explain
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this other than to tell you that
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a couple days later he found out he
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hadn’t died
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but that he was on his death bed and
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i think most people on the internet
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thought he had passed away in fact i
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started seeing
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person after person posting tributes
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talking about how dan kennedy changed
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her life like the impact that he had had
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it made me sit back and think about the
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impact he had in my life as well in fact
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dan doesn’t have an email address so i
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couldn’t send him an email so i
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literally wrote him a fax and letting
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him know how much he meant to me and how
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he changed my life personally in the
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lives of so many people all my funnel
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hackers had been affected because of his
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legacy
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one of the final things he did which was
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crazy
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on his deathbed is he literally
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wrote what we call a stick letter a
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stickler something typically when
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someone buys a product from you put a
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stick letter they read that gets them to
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be more likely to stick with the product
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and not refund it or ship it back in
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so
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think about how hardcore this guy was
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that on his deathbed he’s writing copy
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and he sent out to all of the members
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letting us know he was going to die and
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that we need to stay on as as members
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and help his legacy um and the things he
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had started to help it live on i already
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had a tremendous amount of respect for
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dan but my gosh the stick letter copy
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from deathbed
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that’s hardly something
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his final act was to write a stick
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letter the greatest of all time like the
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go the the greatest direct response
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marketer to ever live on this planet
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and then um i think all of us were kind
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of waiting with bated breath like when’s
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yeah like is he gonna die like one’s
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gonna die like what do we do like no one
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really knew what to do and over the next
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couple weeks and then eventually months
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we started hearing news that like not
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only had he not died but he actually was
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kind of recovering and a lot of people
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didn’t believe a lot of people were just
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like no he died like you know on the
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internet there was there was rumors
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going both directions and
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but over time we found out that he
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hadn’t died he was actually doing well
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and he was getting back to work and he
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was
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and um for me as
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you know arguably one of his biggest
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fans i was like if he’s here on this
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earth i want to see like what else can i
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do with him can i can i pay him for
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consulting can i ask him my questions
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like all the things i would have done
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had i known i had time like i had tons
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of questions i always wanted to ask
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about clickfunnels what would you do if
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you were me like this entire company
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this entire business was built off of
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the foundation of the principles i
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learned from dan and i always wanted to
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go to him i wanted to go to the wizard
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of oz and be like what would you do if
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you were me and where i thought i had
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missed that opportunity now i thought
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this opportunity might be back it was
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just one of those moments like how do i
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how do i reconnect with dan what i want
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to do
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and then one day i got an email
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and it was an email from the person who
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actually owned dan kennedy’s company
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saying that they were looking at selling
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it
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i remember seeing this letter come back
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and i sat back and i was like
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oh my gosh like what if
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like what if i could be that person who
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takes dan’s legacy and has an
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opportunity to try to extend it
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[Music]
08:34
without any further ado i want to
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officially announce the acquisition
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click funnels has just acquired magnetic
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marketing dan kennedy’s company i’m so
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excited for a couple reasons number one
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for me as like probably dan’s biggest
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fan i’m so honored to have a chance to
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take my mentor’s work and be able to
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take this and pass on to the next
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generation of marketers i was 20 years
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old when i ran into this stuff and it
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changed my life forever i want to be
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able to bring that to the next
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generation of entrepreneurs help change
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their life as well that’s number one but
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number two and more importantly is for
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you guys like i want to be able to take
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these principles from dan and give them
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to you so you have a more holistic
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understanding of business right now all
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the things people are teaching on the
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internet are these tactics like like the
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the things that are here that are that
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work today but are gone tomorrow the
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fleeting things the reason why i’ve been
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in business for over two decades now
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because my business was not built on
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these fly-by-night tactics it’s because
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i’ve built it on a solid foundation on
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strategies the best marketers in the
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world so i’m going to be giving you guys
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these strategies from dan to help grow
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your econ business for you to be able to
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take your coaching businesses and grow
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them and scale them at levels you never
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thought were possible damn changed my
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life and it’s going to change your life
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as well
09:53
[Music]
09:59
you
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