Why I Throw Out So Many Hooks

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
what’s up everybody russell brunson
00:01
welcome our key seekers podcast I
00:03
learned something really interesting
00:04
about myself tonight and I want to share
00:06
with you guys so the big question is
00:09
this power ons Brewers like us you
00:12
didn’t cheat and take on venture capital
00:14
for spending money from our own pockets
00:16
cuddly market in a way the lets us get
00:19
our products and our services and the
00:21
things that you believe in out to the
00:22
world and yet still remain profitable
00:25
[Music]
00:30
and welcome to secrets everyone hope
00:39
everything’s one amazing for you guys
00:40
today was Sunday had an awesome day at
00:42
church and the kids and just it was
00:45
really really neat and some of you guys
00:47
know if you listen if you’re following I
00:49
know every was plugged in different
00:50
spots from places but Thursday did
00:53
really cool to enter the day of work off
00:54
and I tried to read the entire Book of
00:56
Mormon in a day which was awesome a
00:58
podcast about over a book of Mormon
01:00
challenge calm can go listen to that
01:02
podcast you can go and listen to it and
01:04
then Friday I did a training and so the
01:08
training was for everybody who had who’d
01:10
gone to 10x growth con event grande
01:13
cardones event and if you guys were
01:15
there you saw the event I did a
01:17
presentation that made nineteen ninety
01:19
billion that’d be cool three million
01:22
dollars ninety minutes setting all sorts
01:24
of Records and it was really cool right
01:25
and then the next day I got up on stage
01:27
and we did a bonus where if anyone
01:29
decided before I left that basically
01:31
work and let them I was into a workshop
01:35
I walk them to exactly what I did and
01:36
how I did it and all that kind of stuff
01:37
so that workshop actually did on Friday
01:40
which was really cool I thought was good
01:41
about three hours long I’m going for six
01:43
and a half hours I don’t know I just get
01:45
excited and I can’t stop talking and
01:46
sharing and it’s just a lot of fun so
01:47
hopefully I was okay if I were deliver
01:49
but it was cool and then obviously
01:52
Amelie after wasn’t like all excited to
01:53
go and try to turn this into an offer
01:55
and to sell it and I bought Tenakee
01:58
curse calm and my camera put this and
01:59
they offer and this and this and the
02:00
training and this is like my whole brain
02:02
is going crazy with this whole process
02:03
and then partners like why am I doing
02:06
this like why why am i why am i creating
02:10
another offer
02:11
[Music]
02:12
another product maybe I have a problem
02:15
maybe I got a funnel addiction maybe a
02:17
little but a little all those things I
02:19
don’t know but it was interesting
02:21
actually this weekend thought a lot
02:22
about I was and I just it’s fun I love
02:24
reading the facebook comments of people
02:26
and in our groups and just especially
02:28
like just hearing people’s success
02:29
stories and stuff and there’s this
02:31
really interesting pattern this weekend
02:32
for me as I was like to scroll through
02:34
stuff if so many people told me like Oh
02:36
for me Russell is when I read the
02:39
dot-com seekers book that’s when I
02:40
clicked it Oh for me was when I was at
02:41
this event you said this nasan
02:43
everything clicked well for me was in
02:44
like people sharing like what it was for
02:46
them that made it all click for them and
02:47
when it clicked then the business took
02:49
off right and maybe starting about like
02:51
what was what were the the pivotal parts
02:54
in my journey like where someone clicked
02:56
it was like transitional shift and shift
02:58
and shift you know and um twice this we
03:02
guided trainings for the two comma Club
03:03
X coaching program where I like I shared
03:06
something they’d been shared other
03:08
places I just shared differently and had
03:10
different stories around and stuff like
03:11
that and and same thing people were like
03:14
oh that time it click like now I
03:15
understand I’m going and it’s you never
03:18
know like what like when like when you
03:20
share your message like which which
03:21
one’s gonna click with which people
03:23
right like that’s why I keep telling my
03:24
stories and my thing is over and over
03:27
and over and over and over because you
03:28
never know when it’s gonna click for
03:30
that person who’s there and sometimes
03:32
it’s repetitive for some people and
03:34
other times it’s like the thing that
03:36
makes it click I start thinking about
03:37
this like I’m so excited I created offer
03:40
and I was like bummed about oh my god
03:41
why am I doing this like blasting the
03:43
world I really need right now is more
03:44
money right and I’m like what is the
03:46
what’s the reason like why am I so
03:47
excited about doing this and then it
03:50
kind of hit me and I was like I think
03:51
the reason why is I know that they got
03:55
training was the news when I done and it
03:56
was updated six and half hours I like my
03:59
heart my soul and to excited to
04:00
over-deliver is really cool I actually
04:02
went through and like I taught like the
04:05
foundation of like Ofra creation that’s
04:07
key the webinar that I taught the
04:08
perfect webinar and then I went through
04:10
the actual presentation from 10x and I
04:12
like push play and I watched and I pause
04:13
oh my this is why I did that
04:14
I play pauses so I did this and I kind
04:16
of went through the whole thing and is
04:18
interesting I even found out a couple
04:18
new nuances the perfect webinar that I
04:20
didn’t even realize until I was like
04:22
pausing myself and I was like oh wow I
04:25
did that thing I didn’t realize that
04:26
Sharon those things talk about the price
04:27
marinade like whole bunch of cool things
04:28
I’ve never really talked about before
04:30
but I was like I think about this like
04:33
am i turning our email lists and
04:36
everything there’s like over a million
04:37
entrepreneurs and follow me right and
04:40
when I put something out like it because
04:43
not all a million are still active like
04:45
excited and like engaged right if they
04:47
were I have a million people using
04:48
clickfunnels right now which we’re
04:49
working towards up we don’t have a right
04:51
Egor 61,000 which is pretty awesome
04:53
still but um but I think all those
04:57
million plus people like my job as a
04:59
marketer so like re-engage them and then
05:03
recommit them and hopefully this time
05:06
give him the AHA right so I really am by
05:10
making a new hook right I talked in the
05:12
last podcast about hook story off right
05:15
so I need a new hook to get Murray
05:16
engage right because if I just keep
05:18
selling the exact same thing it’s gonna
05:21
be hard to keep getting right but you
05:22
look at this like think about this so
05:23
like I have a I have perfect webinar
05:26
secrets calm which is like the script
05:28
and the CD and me teaching the perfect
05:29
weapon alright expert secrets is me
05:31
teaching the perfect webinar and win
05:33
more detail secrets masterclass there’s
05:35
part to come clinic to come Club X you
05:37
know the old fat event was me teaching a
05:39
perfect webinar this wasn’t me teaching
05:41
I gets me teaching it but it’s like the
05:44
concepts like the actual con con
05:47
contents not saying but it’s similar
05:49
right but it’s repackaged in different
05:52
ways where it’s like perfect webinar
05:54
though suing for webinar thousand things
05:55
like that’s the hook that’ll get them
05:57
expert secrets I talked about that way
05:59
that’s the hook that’ll get somebody 10x
06:02
seekers and talk about how you Russell
06:04
made three million dollars ninety
06:05
minutes like that hook he’s a lot of
06:07
people because sexiest interesting it’s
06:08
unique like the hook will grab a
06:10
different segment or like re-engage
06:12
people right then like I honestly wish
06:16
like I could just like that six hour
06:17
thing I wish get stream into everybody
06:18
for free problems I know is that people
06:21
get it for free they don’t do anything
06:22
with the right and so that’s why we make
06:24
an offer so I make a funnels because
06:26
then I’m I’m hooking him first then I’m
06:29
charging him to which then the physical
06:31
act and pulling a credit card out re
06:33
commits to themself if they’re gonna go
06:35
down this path again right
06:37
to hook’em recommit him and then
06:40
hopefully this time I give him the AHA
06:42
that’s the thing like that’s the one
06:44
that’s the one that famine times if you
06:46
can take you study somebody stuff two or
06:48
three or four times we go to church see
06:49
right every Sunday for 20 years of your
06:51
life in Austin like boom that’s Sunday
06:53
that person that whatever it was you
06:55
were ready right then right so for me if
06:58
like that’s that’s really part of this
07:00
business right like the money and if you
07:03
guys aren’t as point yet I’m gonna break
07:05
it to you the money it’s not that
07:07
exciting moving forward
07:08
because the point when like the house is
07:11
paid off everything’s taken care of like
07:13
it’s not exciting the money part but the
07:15
impact it’s like fires you up right and
07:18
so it’s like I’m hooking I’m trying like
07:21
I have this million-plus entrepreneurs
07:22
plus everyone else on Facebook plus the
07:23
entire world and I throw these offers
07:25
out to try to hook them right I think of
07:27
them to make a commitment
07:28
so they come in themselves by actually
07:29
paying for something and my goal is that
07:31
this time is to give them the AHA the
07:33
thing like were there I got this is the
07:35
one and I know that 10x seekers doesn’t
07:37
adoption people that I’m excited
07:39
they literally charge them in finally we
07:41
can get to more people right there we
07:43
can pay for advertising now the hook
07:44
heats out to more people which is
07:45
hopefully got from people brings them in
07:47
get some commits themselves and then
07:49
hopefully that’ll be the one that gets
07:50
them and just reengage as people
07:52
recognize can people who who have been
07:54
on and off and on and off on and off
07:56
like hopefully that this will be the one
07:58
for them right so anyway that’s that’s
08:01
why it was kind of cool to me it gave me
08:03
like comfort and like oh it’s okay for
08:05
me to do this it’s not like like I’m
08:07
doing it I’m doing it for that reason
08:10
right because I want more people to be
08:12
like oh 10x secrets that was the one
08:14
that was gonna give me the clarity I
08:15
needed and the permission to do my thing
08:17
right or maybe it’s ignite your funnels
08:19
come out later this year maybe it’s the
08:21
next thing you know right now Julie’s
08:23
story and I are working on 10 10 books
08:27
10 front end books to bridge the gap we
08:31
figured we identified 10 sub markets so
08:33
basically use click funnels and so we’re
08:35
trying everything our power like bridge
08:36
that gap bridge that gap preach that
08:38
gaps are making webinars and training in
08:40
success stories and like it’s just part
08:42
of our big project mother funnel but
08:43
work and then anyway but Julie’s writing
08:47
10 different books one for each second
08:50
here your ecommerce this is how to use
08:51
clip funnels how use a funnel here in if
08:54
your bruises professional if your
08:55
freelancer if you’re a EECOM if you’re
08:58
uh you know whatever it is if you’re
09:00
retail like here’s you should I use
09:02
funnels like it’s bridging the gap my
09:04
goals they all these offers are putting
09:05
out there for you segments it’s like I
09:07
want some of the segments like get that
09:08
handbag oh that’s what that’s how I use
09:11
a funnel okay one of my buddies
09:13
literally last night and I don’t need
09:16
it’s funny it’s a friend from like from
09:19
not business world then I was forget
09:20
people see me on Facebook but there he
09:22
texted me he’s like hey man said you
09:24
stuff for service businesses and I’m
09:25
like my whole body work everything I’ve
09:27
ever done last decade my life works for
09:30
service businesses but because of the
09:31
specifically say service businesses they
09:33
don’t know it right and like they can’t
09:35
they can’t bridge that gap so I’m gonna
09:37
like I wish the book was I was like yeah
09:38
get the book it’ll tell exactly to
09:40
bridge the gap and go both funnels for
09:41
your service business we’re gonna have
09:43
it yet so that’s why I keep doing it in
09:45
case you wondered like you put it offers
09:47
just cuz I’m trying to hook people we
09:49
get them to recommit to themselves and
09:51
hopefully have that one be the one that
09:53
gives them the AHA that makes a move so
09:55
I’m curious for you guys when was it
09:57
which was the thing the product the idea
10:00
the the thing that gave you the aha that
10:03
gave me like that was the thing or have
10:06
you had it yet are you still looking for
10:07
that was it videos youtube video is it a
10:09
podcast was it a product you bought like
10:12
there’s a reason why I’m preaching like
10:14
crazy around the clock for you guys is
10:16
because I’m hoping and waiting and
10:19
wishing that each of us would get that
10:21
AHA from one of these things give you
10:23
the thing you need like that was the
10:25
piece that was the piece I was missing
10:26
so if you wonder why I published so much
10:28
that’s why I love it and the feedback
10:31
like I literally just scroll through
10:32
Facebook feed I’m just like liking
10:34
everything this makes me so happy to see
10:35
all the the positive stuff so anyway
10:38
that’s about it retired I’m gonna go to
10:39
bed tonight cuz I’m getting up at 5:00
10:41
tomorrow cuz this week’s gonna be so
10:43
much fun
10:44
sleeping becomes a nuisance maybe has no
10:46
set if not like you have enough fun yet
10:47
it’s like I have sleeps but I’m gonna
10:49
wake up early so I can like start the
10:51
party I’m getting up at 5:00 tomorrow
10:54
because I got my next episode of The
10:56
Book of Mormon challenge calm podcast
10:58
I’m recording the morning then be
11:00
lifting with Dave and with James
11:02
and then the party starts the week
11:04
begins so a lot of fun anyway appreciate
11:08
you all thanks for listening if we you
11:09
are on YouTube please click on the like
11:11
subscribe comment all that kind of stuff
11:13
I do actually every youtube comment does
11:15
come to my email so I do I do read all
11:17
those which is kind of fun and if you
11:19
listen to podcast please go to iTunes
11:21
and like comment subscribe if you like
11:23
comment subscribe the past please do it
11:24
again because iTunes bumped us for a
11:27
little while so we were rebuilding the
11:28
channel and so we may have missed your
11:30
your comments so please come comment
11:33
again appreciate you all thanks so much
11:34
and pod yes soon bye would you like to
11:38
see behind the scenes of what we’re
11:39
actually doing each day to grow our
11:41
company if so then go subscribe to our
11:43
free behind the scenes reality TV show
11:45
at WWF unalaq ur TV

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.