YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
what’s up everybody it’s russell brunson
00:01
and welcome to the marketing secrets
00:03
podcast
00:03
so what most people don’t know is most
00:05
of times when i launch a funnel
00:07
guess what it doesn’t do very good
00:12
but russell i thought you’re the fun
00:14
little guy everything’s perfect no it’s
00:15
not
00:16
this is the difference between me and
00:17
everybody else what happens i do a
00:19
funnel and i do the best one that i know
00:20
how
00:21
now this is what a lot of people do to
00:22
hire me for coaching they call me like
00:24
hey russell what do you think about this
00:25
is it good or is it bad like i don’t
00:26
know what the market says like what do
00:27
you mean i’m like i don’t know if it’s
00:28
good or bad like
00:29
i’m just a dude who just looks at what’s
00:31
proven to try to model it and i have no
00:33
idea if it’s going to work or not
00:34
and like but russell you’re the funnel
00:36
guy you should know all this stuff no i
00:37
i have no idea
00:38
all i do is i go i let the market vote
00:41
okay i ask the market it’s opinion i say
00:43
hey market does this funnel
00:45
give you an offer that you actually want
00:47
to buy and does it convince you and
00:48
persuade you to do it
00:50
guess what i don’t do i don’t ask for
00:52
people’s opinions cause i send to my
00:53
wife or my mom or my friends or other
00:55
marketers they’re like ah well
00:57
i would change this i would tweet and
00:58
they would give me all these these
00:59
things that they think
01:00
the only person whose opinion i care
01:02
about is my customer
01:03
and the only way i care about their
01:04
opinion is not when they tell me like uh
01:06
writing a facebook ad like this seems
01:08
scammy like i don’t care about any other
01:09
crap only i care about
01:10
people voting with this thing right here
01:12
so i’m gonna see do will they open their
01:13
wallet
01:14
and pull out a credit card and buy the
01:16
thing if they did that is the vote i
01:18
care about okay so that’s all i do
01:20
so we create something and then i do is
01:21
we take about depending on the offer but
01:23
probably around a thousand bucks
01:25
and we go usually to facebook nowadays
01:27
that’s the fastest way to test things
01:28
and then we spend a thousand bucks on
01:29
facebook and we throw it out there and
01:31
then we just
01:31
sit back what are you doing russell i’m
01:33
like i’m watching i’m letting the market
01:35
tell me
01:36
what works and what doesn’t work so i
01:37
sit there and let the market and then
01:39
the traffic starts going through people
01:40
are clicking and they go through they go
01:42
page one page two page
01:43
and i just watch and this is the hard
01:45
part most people are freaking out i’ll
01:46
get a message like i love you yesterday
01:48
what’s happening
01:49
i’m like dude just relax this is the
01:52
thousand dollar investment to have the
01:53
market tell you
01:54
if your funnel is good or not right so
01:56
you spend a thousand bucks
01:57
traffic goes through and then and
02:00
something like i don’t have a thousand
02:01
dollars twice russell
02:02
the word waste is the wrong word this is
02:05
you’re spending a thousand dollars on
02:06
market research to get the actual market
02:09
to tell you if it works or not and
02:10
they’re telling you by voting with their
02:11
credit card like that’s the magic
02:12
and it’s done then i come back and i
02:15
look at it
02:16
okay here’s my funnel page one page two
02:17
page three page for like you just four
02:18
or five pages is an entire funnel and
02:20
look at it okay
02:21
what percentage of the people that
02:22
landed on page number one did the thing
02:24
i wanted to do i wanted them to give me
02:25
an email address i wanted them to
02:26
join me on facebook messenger i wanted
02:28
them to put in the credit card like what
02:30
like whatever it is
02:31
and then what person people did page two
02:32
page three page four and then i just
02:34
look at that and like i literally um we
02:36
made these score cards last night
02:37
there’s a big score card it shows you
02:38
what percentage of each thing and look
02:40
at them like okay
02:41
was that percentage good or bad and
02:42
first you don’t know but after a while
02:43
you get kind of a gut feeling like oh
02:44
this is uh this is good this is bad so
02:46
we look at that
02:47
you know like option rate was like 11
02:48
that seems really low so okay i’m going
02:50
to change that
02:51
and then look at everything else
02:52
everything else looks pretty good like i
02:53
make a split test
02:54
best of my knowledge what things would i
02:56
tweak and change so i make those changes
02:58
and i go back and i buy some more
02:59
marketing research spend another
03:01
thousand bucks for 500 bucks forever and
03:02
i
03:02
push it and we do this process three or
03:04
four times and usually three or four
03:06
times
03:06
we go from a crappy funnel to a winter
03:08
winter chicken dinner
03:11
when you win a winter chicken dinner
03:12
that’s when you start promoting it so
03:14
you drive traffic and ads and money and
03:15
everything
03:16
and that’s when we start scaling but
03:17
don’t even assume for a second that i
03:19
just guess
03:20
and that’s it i guess and then i have
03:22
the market tell me
03:23
and then i tweak the market tell me
03:25
tweet let the mark tell me
03:26
and then i roll out a funnel that’s the
03:28
process guys appreciate you guys funnel
03:29
audibles
03:30
it’s the key it’s the secret it’s how
03:32
you go from good funnels to great from
03:33
bath funnels to good
03:34
and from wherever you’re at where you
03:36
want to be so learn how to do it master
03:38
it
03:38
and have fun with it
03:48
[Music]
03:54
you
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