Why my funnels are successful...I do THIS with every launch

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

what’s up everybody it’s russell brunson

00:01

and welcome to the marketing secrets

00:03

podcast

00:03

so what most people don’t know is most

00:05

of times when i launch a funnel

00:07

guess what it doesn’t do very good

00:12

but russell i thought you’re the fun

00:14

little guy everything’s perfect no it’s

00:15

not

00:16

this is the difference between me and

00:17

everybody else what happens i do a

00:19

funnel and i do the best one that i know

00:20

how

00:21

now this is what a lot of people do to

00:22

hire me for coaching they call me like

00:24

hey russell what do you think about this

00:25

is it good or is it bad like i don’t

00:26

know what the market says like what do

00:27

you mean i’m like i don’t know if it’s

00:28

good or bad like

00:29

i’m just a dude who just looks at what’s

00:31

proven to try to model it and i have no

00:33

idea if it’s going to work or not

00:34

and like but russell you’re the funnel

00:36

guy you should know all this stuff no i

00:37

i have no idea

00:38

all i do is i go i let the market vote

00:41

okay i ask the market it’s opinion i say

00:43

hey market does this funnel

00:45

give you an offer that you actually want

00:47

to buy and does it convince you and

00:48

persuade you to do it

00:50

guess what i don’t do i don’t ask for

00:52

people’s opinions cause i send to my

00:53

wife or my mom or my friends or other

00:55

marketers they’re like ah well

00:57

i would change this i would tweet and

00:58

they would give me all these these

00:59

things that they think

01:00

the only person whose opinion i care

01:02

about is my customer

01:03

and the only way i care about their

01:04

opinion is not when they tell me like uh

01:06

writing a facebook ad like this seems

01:08

scammy like i don’t care about any other

01:09

crap only i care about

01:10

people voting with this thing right here

01:12

so i’m gonna see do will they open their

01:13

wallet

01:14

and pull out a credit card and buy the

01:16

thing if they did that is the vote i

01:18

care about okay so that’s all i do

01:20

so we create something and then i do is

01:21

we take about depending on the offer but

01:23

probably around a thousand bucks

01:25

and we go usually to facebook nowadays

01:27

that’s the fastest way to test things

01:28

and then we spend a thousand bucks on

01:29

facebook and we throw it out there and

01:31

then we just

01:31

sit back what are you doing russell i’m

01:33

like i’m watching i’m letting the market

01:35

tell me

01:36

what works and what doesn’t work so i

01:37

sit there and let the market and then

01:39

the traffic starts going through people

01:40

are clicking and they go through they go

01:42

page one page two page

01:43

and i just watch and this is the hard

01:45

part most people are freaking out i’ll

01:46

get a message like i love you yesterday

01:48

what’s happening

01:49

i’m like dude just relax this is the

01:52

thousand dollar investment to have the

01:53

market tell you

01:54

if your funnel is good or not right so

01:56

you spend a thousand bucks

01:57

traffic goes through and then and

02:00

something like i don’t have a thousand

02:01

dollars twice russell

02:02

the word waste is the wrong word this is

02:05

you’re spending a thousand dollars on

02:06

market research to get the actual market

02:09

to tell you if it works or not and

02:10

they’re telling you by voting with their

02:11

credit card like that’s the magic

02:12

and it’s done then i come back and i

02:15

look at it

02:16

okay here’s my funnel page one page two

02:17

page three page for like you just four

02:18

or five pages is an entire funnel and

02:20

look at it okay

02:21

what percentage of the people that

02:22

landed on page number one did the thing

02:24

i wanted to do i wanted them to give me

02:25

an email address i wanted them to

02:26

join me on facebook messenger i wanted

02:28

them to put in the credit card like what

02:30

like whatever it is

02:31

and then what person people did page two

02:32

page three page four and then i just

02:34

look at that and like i literally um we

02:36

made these score cards last night

02:37

there’s a big score card it shows you

02:38

what percentage of each thing and look

02:40

at them like okay

02:41

was that percentage good or bad and

02:42

first you don’t know but after a while

02:43

you get kind of a gut feeling like oh

02:44

this is uh this is good this is bad so

02:46

we look at that

02:47

you know like option rate was like 11

02:48

that seems really low so okay i’m going

02:50

to change that

02:51

and then look at everything else

02:52

everything else looks pretty good like i

02:53

make a split test

02:54

best of my knowledge what things would i

02:56

tweak and change so i make those changes

02:58

and i go back and i buy some more

02:59

marketing research spend another

03:01

thousand bucks for 500 bucks forever and

03:02

i

03:02

push it and we do this process three or

03:04

four times and usually three or four

03:06

times

03:06

we go from a crappy funnel to a winter

03:08

winter chicken dinner

03:11

when you win a winter chicken dinner

03:12

that’s when you start promoting it so

03:14

you drive traffic and ads and money and

03:15

everything

03:16

and that’s when we start scaling but

03:17

don’t even assume for a second that i

03:19

just guess

03:20

and that’s it i guess and then i have

03:22

the market tell me

03:23

and then i tweak the market tell me

03:25

tweet let the mark tell me

03:26

and then i roll out a funnel that’s the

03:28

process guys appreciate you guys funnel

03:29

audibles

03:30

it’s the key it’s the secret it’s how

03:32

you go from good funnels to great from

03:33

bath funnels to good

03:34

and from wherever you’re at where you

03:36

want to be so learn how to do it master

03:38

it

03:38

and have fun with it

03:48

[Music]

03:54

you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.