Why You Have to FAIL as an Entrepreneur...to be SUCCESSFUL

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

sit next to this guy he asked me he said

00:01

tell me your story so i started kind of

00:02

telling the story

00:03

no i don’t want to hear the highlight

00:04

reel i don’t hear about you

00:08

russell paid to sell your product

00:12

i love this guy honestly the

00:13

entrepreneurs are the only people that

00:15

can actually change this planet

00:18

hey there this is russell again all

00:20

right so i wanna tell you a story about

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why

00:22

failing can actually be really really

00:23

good hopefully this is helpful for any

00:25

of you who are entrepreneurs

00:26

who have tried to have success and you

00:28

haven’t you failed over and over and

00:29

over again and it’s actually a good

00:30

thing

00:31

i know it seems counterintuitive doesn’t

00:32

make any sense but i promise you after i

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hear this after i tell you the story

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it’ll make complete sense so those who

00:37

don’t know my story um i have had a

00:39

chance

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to build a business up and then to crash

00:41

it and then to build it up and then to

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crash it

00:43

more than once right i remember i was at

00:44

this mastermind retreat down in mexico

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with some of the most

00:47

amazing entrepreneurs from around the

00:49

world some of the top marketers

00:50

in fitness and health and supplements

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and it’s really an amazing experience

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and one of the nights we were sitting

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down we were on this table having dinner

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and everyone was hanging out

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and i remember i was sitting next this

00:59

guy and this guy is one of the top

01:01

consultants in the world in fact he

01:02

charges 60 000

01:04

a day to sit down with you and give you

01:05

uh some strategic advice

01:07

and i’m sitting next to this guy i’m a

01:08

little intimidated and we start talking

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i remember

01:10

he asked me he said tell me your story

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so i started kind of telling the stories

01:13

i know i don’t want to hear the

01:14

highlight reel i’m like oh

01:15

what do you want to hear he’s like i

01:16

want to hear about your failures and uh

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and i was like oh and he’s like well

01:20

actually i don’t call him failures he’s

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like i call him

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cycles and i was like why do you call

01:23

him cycles he’s like because you know

01:25

entrepreneurs

01:26

who haven’t failed right they’re going

01:27

through and they’re telling their

01:28

highlight reel or like everything’s

01:30

going perfect for them

01:30

the problem with that is like when when

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you haven’t filled and you haven’t

01:33

cycled you call it cycling he said the

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problem is that you still

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drink your own kool-aid you still

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believe your own bio you still think

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you’re the greatest things in sliced

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bread he’s like i refuse to work with

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entrepreneurs who haven’t cycled at

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least once

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i said oh well good news i’ve cycled

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multiple times and so i told my stories

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about the failures and things that i

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learned through these failures

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one of the big ones i’ll share with you

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right now is i built up a call center we

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had like 60 full-time people who are on

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the phones calling people selling

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different products and services

01:59

and it was amazing until our merchant

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accounts got frozen

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and people on the phones could not

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process orders now all my sales guys

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were commission based and students they

02:06

were able to process orders guess what

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they did

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they all left and two days later i

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walked into a room that was you know

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prior been folded with 60 people

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on phone selling they walked in it was

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empty and i had no ability to generate

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money to pay the rent to pay for

02:18

anything

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and i had to walk away from it and it

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was a very painful very embarrassing

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very frustrating uh

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time in my life in fact it was one of

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the darkest moments of my life but

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because of that i learned

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man i’ve got to build systems

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differently i got to build teams

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differently i can’t rely on just people

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on the phones i got to rely on

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on funnels and literally this entire

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world and concept of funnels i do today

02:35

came on the back side of that failure

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and he looked at me and said okay

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now i’d be willing to work with you i

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remember thinking oh my gosh that’s so

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powerful and

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moving forward i remember prior to that

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i was always so embarrassed to tell my

02:45

stories and talk about the struggle i

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think sometimes it’s hard you know brene

02:48

brown i believe said

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you shouldn’t share your open wounds we

02:51

should share your scars right a lot of

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times

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you know something’s happening is

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painful you have to share it right then

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but afterwards it’s okay to share those

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those down stories number one it

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motivates

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people who are listening to you right

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being vulnerable makes you feel really

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small

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but it makes the person who’s listening

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to you feel really really big it’s a

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powerful thing but not only that

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as an entrepreneur if you haven’t failed

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my guess is that there’s going to be a

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time

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where you’re going to crash and you’ve

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got to be okay with that okay so it

03:14

hasn’t happened yet

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it’s going to happen now if it has

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happened i want you to feel comfortable

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saying hey look it’s okay if i

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if i fail now that i know that wasn’t

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all me now i know those other the other

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things involved okay for me it was very

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humbling experience okay maybe

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understand and love and respect

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the people on my team so much more okay

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made me love and understand and respect

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god so much more

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i think it’s why it’s so important for

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all entrepreneurs to fail or to cycle i

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like the word cycle so much better

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because it’s not nearly

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as painful okay but just like this guy

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told me i want to tell you the same

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thing

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i love working with entrepreneurs who

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have failed at least once who have

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cycled

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i’ve seen that those are the ones who

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build better things those ones who have

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more mission more vision

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uh those are people who have more

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empathy who are better able to build

03:50

teams and so much stuff comes from those

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failures okay just like in anything in

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sports right you lift weight your

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muscles get ripped out it’s hard but

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then it builds back stronger failures

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are the things that are going to break

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you down so you can build you up and you

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can be stronger you can be more humble

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you can be a better servant a better

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leader

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and a better entrepreneur okay now i

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hope that this story has helped you

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especially if you’ve cycled if you’ve

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failed and you’re struggling if not

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hopefully it gives you a vision of like

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if and when this thing happens to me

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it’s gonna be okay now if this has been

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good for you

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i would love for you to do a couple

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things number one like the video down

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below but then in the comments tell me a

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story about when you’ve cycled in your

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life i’d love to hear about how other

04:23

entrepreneurs besides me hopefully i’m

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not the only one that’s gone through

04:26

these i’m sure that you have as well and

04:27

hopefully get comfort

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knowing that other people who are in

04:29

this world just like you have gone

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through that as well

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also on top of that after you’re done

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doing that over here on the side one of

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the sides here there’s a video i want

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you to watch

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it’s going to show you guys how to sell

04:38

anything to anyone that’s the next video

04:40

in the series you do that by creating

04:41

what we call an irresistible offer make

04:43

sure you click on video next

04:44

watch that video after you left your

04:45

comments down below

04:56

[Music]

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