Wilco, Facebook Video Ad Secrets

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio you guys are
00:20
for a crazy ride today you have the
00:21
opportunity of bringing on one of my
00:23
dear friends who has been just crushing
00:26
it on Facebook ads but he’s also been
00:28
creating a ton of software and things
00:29
this will go to Cray let go look into
00:32
the show thanks man glad to be here so
00:36
you’ve created your founder up viral and
00:38
of connect IO and I know you’ve just
00:40
been killing it with just a ton of
00:42
Facebook stuff and I always get asked
00:44
all the time you know how I did this
00:46
whole Facebook thing how to make this
00:47
thing work so let’s kind of just dive
00:49
right in and don’t tell people what
00:51
you’re up to these days and what what’s
00:53
working on Facebook and what’s not
00:55
Sherman so yeah like you said we I run
00:58
two software companies a one is viral
01:00
the other one is connect il and that one
01:02
is all about Facebook Ads but funnily
01:04
enough like the main thing or one of the
01:07
main ways that we are driving traffic
01:09
and getting customers into our business
01:11
is also using Facebook Ads
01:13
and to be honest I’ve neglected it for
01:16
quite a while because I’ve been always
01:18
been focused on all the traffic
01:19
strategies I think it’s been pretty much
01:22
the same as a lot of people right it’s
01:23
sort of that scary thing because you
01:25
need to spend a lot of money on it
01:26
before you would ever even get results
01:28
but at some point I just made a judgment
01:30
call of like hey like I’m going all and
01:32
I’m going to make this work one way or
01:34
another and that’s been the best thing
01:37
ever like it’s like it’s in the back of
01:40
always depending on affiliates who would
01:42
promote my products and here they will
01:43
or they wouldn’t but either way like I
01:45
had to ask them usually I was always
01:47
depending on other people’s businesses
01:49
right so it’s not the best way to grow a
01:51
bit and so once it started down I wants
01:53
to start tapping into Facebook ads and
01:56
once I got it to convert I mean in the
01:58
end it’s all it all matters about wanted
02:00
oh there’s only one thing of matters
02:01
right your ROI I mean I see people ask I
02:03
talk about I go how many likes you have
02:05
and all this kind of thing like that
02:06
doesn’t matter it’s all about ROI how
02:09
much do you put in and how much are you
02:10
getting out of it and in the end that’s
02:12
the only thing
02:13
really matters right so yeah one like if
02:16
we’re talking specifically about what
02:18
works
02:19
video ads they are caressing it right
02:22
now for us we love video ads but at the
02:25
end of the day if people really want to
02:27
like dive into face against and then not
02:28
sure how to get started or they’re not
02:30
getting it to work usually the main
02:32
thing that is wrong is actually what you
02:34
guys talk all about and that is to get
02:36
your funnels to convert because like you
02:38
you can get Facebook like Facebook Ads
02:41
you have to spend money for it but right
02:42
so let’s say you you you you you willing
02:45
to spend a dollar click for example I
02:47
mean you can really take that down so
02:49
much right you cannot you wouldn’t be
02:50
able to get that down to eccentric like
02:52
however how much you earn on every click
02:54
that’s like there’s a literally no limit
02:56
to that right so like portal running
02:59
Facebook as successfully it’s all about
03:01
making sure your stuff converts so it’s
03:03
really like a battle of between details
03:06
to do things together I would say you
03:08
know well I think that’s awesome
03:10
one things haha we’ve talked about this
03:12
a ton in the past and that is you don’t
03:14
have a real business until you can buy
03:15
traffic and I’ve seen this happen so
03:18
many times but obviously we we do a lot
03:21
of dream 100 strategies we’re in the
03:23
process right now creating a massive
03:24
dream 100 campaign for a huge event we
03:26
have here in September but at the same
03:29
time a lot of it also could comes down
03:32
so you gotta be able to spend money in a
03:33
business and kind of goes back to what
03:35
you were saying as far as the whole
03:36
chicken in the egg type of thing goes
03:38
well I got it to spend money I want to
03:40
make money and I need to funnel it
03:41
converts and all that kind of stuff so
03:43
what is a as you kind of take a look at
03:46
a business from Facebook standpoint when
03:49
do you start actually buying Facebook
03:51
Ads do you buy them right out the gate
03:52
do you actually I mean have what’s
03:54
what’s your testing strategy I mean I
03:56
know you guys doing some serious
03:58
campaigns and do it a lot as far as
03:59
Facebook goes so what how does it person
04:02
first of all get started with Facebook
04:03
ad let’s start there yeah well sure so
04:06
you asking like when you get stolen when
04:08
you start running phase again and I
04:09
think that would first of all really
04:11
depends on what your budget is and how
04:13
fast you wanna you wanna implement
04:15
because obviously like you can you can
04:17
you can spend time and you can spend
04:18
money writers like did you spend time we
04:21
spend money so if you don’t want to
04:22
spend as much money then you want to
04:24
then you’ll need to spend more time
04:26
right so that means that you’ll need to
04:27
make sure that you have something that
04:29
converts you’re going to ride with
04:30
different traffic strategies and you get
04:32
like you get your data from there and
04:34
obviously you need to have something to
04:36
sell right that’s always like yeah
04:38
you’re better need to sell a service or
04:39
a product or even if it’s an affiliate
04:41
product but you need to sell something
04:42
you need to get your money back so like
04:45
for me right now now I’m actually
04:47
confident that that Facebook Ads will be
04:49
profitable so right now if I would start
04:51
something new I would start driving
04:53
Facebook ad right away even though I’m
04:55
one of us ensure that everything I spend
04:57
initially I will not make a profit on I
05:00
will like I will not make a profit on
05:02
that but what I’m actually buying is
05:04
data right I’m actually testing out
05:06
which video ad will actually work what
05:08
headline would actually work and also on
05:09
for example on my on my on my website
05:11
like which up in front of would actually
05:13
come for it right so I start I’m making
05:15
a buy data right so initially it’s not
05:18
even about making money but like I said
05:20
that like it’s really depending on where
05:22
you are at at your business whether
05:24
you’re fine with like I’m you know
05:26
spending a thousand or maybe even two
05:28
thousand dollars on just getting data
05:30
because if you’re not then you want to
05:31
make sure that you’re fine tune
05:33
everything even more and you’re already
05:34
asking people around you like do you
05:36
think this will be good like you want to
05:38
be more comfort than what you’re
05:39
actually doing so that you can get to a
05:41
good you can get to profitable ads
05:43
faster or at least maybe not faster but
05:46
like by spending or not as much money I
05:49
would say does that make sense
05:50
oh man makes so much sense I think this
05:52
the part I like most about what you said
05:54
they’re welcome that’s the idea as far
05:55
as you’re buying data because so many
05:58
times people will talk about all I’m
05:59
going to do this we’re gonna bring in
06:01
customers all these I want their opinion
06:04
on this want their opinion on that and
06:05
from our experience what we found is
06:08
unless the person’s willing to take
06:09
their credit card out and buy something
06:11
that’s the only time I actually know
06:13
that something really works they can
06:15
tell me oh yeah I love your headline oh
06:17
yeah I love I think this funnel is going
06:18
to be great but until someone actually
06:21
takes their credit card out and buy
06:22
something that’s the only time I know my
06:24
funnel really works it’s my own time I
06:26
know my AdWords it’s so I think the idea
06:28
the fact that you’re looking at this as
06:30
I’m buying data and again you’re going
06:32
to get business on it you got to be
06:33
willing to invest and you’re totally
06:35
right it’s either time or money and
06:37
unfortunately I it’s so much easier
06:40
to be able to start with the money
06:41
aspect time just takes a bunch of time
06:44
and if you got it that’s great but I
06:46
think even for a small investment of a
06:49
thousand bucks you can buy a ton of data
06:52
it’s exactly exact and obviously need to
06:55
be prepared to actually execute it on it
06:57
right because like data is just data but
07:00
you need to use information actually
07:01
implement right so you want to be on top
07:03
of it it’s not something that you set up
07:05
now and you know we’ll just let it run
07:06
for a month and then we’re going to see
07:08
what works now you actually want to be
07:10
in the trenches you want to make sure
07:11
like you’re going to check what do ad
07:13
would actually work what headline but I
07:14
could work like you want to make changes
07:16
to your opt-in page right away if you
07:18
see it doesn’t convert don’t think that
07:20
it will suddenly suddenly start working
07:23
I mean data does not lie I mean
07:24
everybody else life data doesn’t lie so
07:26
if it’s not working you fix it you
07:28
change it and just to give you an
07:30
example and this is actually might
07:32
actually be good strategy for those who
07:33
are for example doing video ads just as
07:35
an example to what level we’re actually
07:36
doing that right so a couple weeks ago I
07:38
was setting up a new campaign so I
07:41
wanted to I wanted to record a couple
07:42
new video so what I did is I shot the
07:45
first I wrote down four completely
07:47
different angles for the video right
07:49
script them all out and these were not
07:52
small changed right if it’s just a small
07:53
change you’re not going to see that much
07:55
of difference so there were like four
07:57
completely angles I basically touched on
07:59
various different benefits of the extra
08:01
product like they were a completely
08:02
different right so I had four different
08:03
scripts and I recorded each of those
08:06
original scripts I actually recorded two
08:08
videos one in my living room more like
08:11
casual and the other one which was in a
08:12
studio which is like super slick and
08:14
more professional right I’m once again
08:16
all that I’m the whole purpose of that
08:18
while I’m creating these eight videos
08:20
and like for 10 scripts eight videos
08:22
it’s just to get to get a sense of like
08:24
what work so after a while we saw like
08:26
alright be casual videos in my living
08:29
room they actually work better and out
08:30
of these four scripts one of them stood
08:33
out as well so obviously we didn’t stop
08:35
there right so then we took that video
08:36
and we looked at the data and I saw that
08:39
the average watch time is actually just
08:41
a couple of seconds right because
08:42
Facebook always they had like an
08:44
out-of-place a lot of people they
08:45
started watching it but like most people
08:47
that will just look at the very first
08:49
couple of seconds right so you don’t
08:50
want to make a slow introduction
08:53
after 10 seconds maybe your your
08:55
mentioning your hook now right away
08:57
first thing you’re saying
08:58
first thing you’re doing on your screen
08:59
you need to hook them into your video
09:01
right so what we did we took that one
09:03
winning video and all I did is I edited
09:06
the first five seconds of the video so
09:08
different variations for the first five
09:10
seconds just to tweak it even further
09:12
see what introduction Excel works best
09:14
and that’s just an example of like how
09:15
we like have a have a process of like
09:17
systematically test out what script will
09:21
reverse backs what what background works
09:22
best what what what first couple of
09:25
seconds work best and while doing that
09:27
we’re also tweaking like our opt-in
09:29
signup page like like you can go really
09:31
in depth and yes it sounds like a lot
09:34
but the return is just is insane and
09:37
that and I believe that’s actually the
09:39
level that you should be playing it if
09:40
you really want to like get great great
09:44
on rise I would say we’ll go I love that
09:47
idea I see so many people when they’re
09:48
actually testing things they do these
09:51
minor tweaks and I think that’s gonna
09:52
make that big difference I think I love
09:54
the idea that you’re doing totally
09:56
totally different scripts and really
09:59
just trying to figure this thing out and
10:00
then completely different recording
10:02
styles I mean that’s the only way you
10:03
can actually test it especially you
10:05
first get started when you don’t know
10:07
exactly what’s going to work that is a
10:09
fantastic way of buying data because
10:11
here I’ve got literally eight different
10:13
videos how long did you run those video
10:14
campaigns before you got the data
10:16
um I think just around a week or five
10:20
days something like that it’s at your
10:22
normal test time about five seven days
10:24
it depends actually on how much how much
10:27
we spend on it and how much also I’ve
10:28
got time myself as well so because I
10:31
like to check those the stats myself as
10:33
well so it depends but yeah well usually
10:37
like it depends on the day that’s all I
10:38
get there’s a really small difference
10:40
then also you might want to take longer
10:41
but it’s like a big difference you’ll
10:43
see right away and obviously like if
10:45
there’s a really small difference then
10:46
it doesn’t necessarily mean that I’m
10:48
going to test it out for like weeks and
10:49
weeks because I know like oh right the
10:51
difference is not that big I’ll just go
10:52
for one and you know keep on going go
10:54
and go I mean it’s all about speed as
10:56
well I mean theory is nice and all but
10:58
and as you know it’s all about
11:00
implementation taking fast action as
11:02
well which is one of things that always
11:03
love that you you are one of the fastest
11:05
action takers out there
11:07
so I just love I mean you seriously do a
11:09
ton of quick stuff so tell me now is
11:12
you’ve got the video what what you guys
11:14
do next
11:15
so we actually tested out various
11:18
various funnels all right so the first
11:20
thing like when I started out doing
11:21
Facebook ads I went for it yeah the
11:24
three-part video sequence right like
11:26
figure 1 and you get the day in the next
11:28
video and day number 2 in the next video
11:30
and the day later and that like when
11:33
people are on Facebook in it like for
11:35
starters they’re not waiting to be sold
11:37

  • right and no it’s not like oh you’re
    11:39
    just going to put it for product product
    11:40
    in front of them and they’re going to
    11:41
    buy it so you want to sort of make sure
    11:43
    they’re aware of the of the of the thing
    11:45
    that you have and make sure they’re
    11:46
    aware of the problem that they have that
    11:47
    you’re actually solving so and secondly
    11:49
    like even if you’ve grabbed their
    11:51
    intention even if they signed up for for
    11:53
    example your your opt-in page your
    11:55
    signup page then like then you’re brand
    11:58
    new to them like they’ve never seen you
    11:59
    before so you know like it’s hard to get
    12:01
    to capture their attention from multiple
    12:03
    days in a row right so for me that
    12:06
    didn’t work and I realized that we need
    12:08
    to basically go for the close quick more
    12:12
    quickly I’m so tested out a bunch of
    12:14
    things and one of the things we’re doing
    12:15
    right now is we’ve got various automated
    12:18
    webinars running so that right away they
    12:20
    assign them to actually go to an
    12:21
    automated webinar and that’s where they
    12:24
    can actually become a customer so we’re
    12:26
    not waiting until like a couple of days
    12:27
    we’re the same day we’re trying to
    12:29
    convert them into a customer however we
    12:31
    are doing some like even before this app
    12:34
    we do have various other ads which is
    12:36
    just about value in just about content
    12:39
    so either we are running ads for a very
    12:41
    blog post that we that we created
    12:43
    written blog post which are super
    12:44
    relevant to the webinar that we have
    12:46
    after and then we send we target those
    12:48
    read those and actually what we do is we
    12:51
    target everyone who has read at least
    12:53
    50% of that article so if it just go to
    12:56
    the darlin and not really interested
    12:57
    then we don’t retargeting but as soon as
    12:59
    they read more than 50% which we do
    13:02
    using connect with target then we then
    13:05
    we target the actual ad within which we
    13:07
    actually trying to make a make a bit of
    13:09
    money right so usually it’s not just one
    13:11
    actually it’s like a series of various
    13:13
    ads that we’re running in order to get
    13:14
    people from you know from not know much
    13:17
    at all to to do the
    13:19
    aware and being aware of the problem you
    13:21
    have in our solution and then eventually
    13:23
    to become a customer so on your on your
    13:26
    blog ad is is that a video ad to a blog
    13:29
    or to that image blot is an image sent
    13:31
    blog what’s your ad like back yet for
    13:34
    those are motives images right and I
    13:36
    really just shared that from my facebook
    13:40
    page which is over there business page
    13:42
    of accusing my personal name and that’s
    13:43
    also an interesting thing is that when
    13:45
    when we throw the people cold in other
    13:47
    words when people have never heard of us
    13:49
    before the very first ad when we run ads
    13:51
    from for example a viral or from connect
    13:55
    IO in other words from a business name
    13:56
    they don’t seem to convert as well and
    13:59
    then we changed it to the running ads
    14:01
    from my name which is still a business
    14:02
    space but it’s using my name my face on
    14:04
    it as well and that works so much better
    14:07
    which makes sense once again because
    14:08
    people are not a Facebook to be sold to
    14:10
    and as soon as you see a low going to
    14:12
    see a business name they really know
    14:13
    it’s an ad and if you actually you know
    14:16
    you’re using your own page and you’re on
    14:17
    a name then you sort of fall through the
    14:20
    cracks and while doing that and not a
    14:22
    good trip a trip for everyone who’s
    14:24
    listening use emoticons seriously like
    14:27
    it’s the best thing ever because
    14:29
    normally like most businesses they don’t
    14:31
    use emoticons in their ads because you
    14:33
    know it’s like they want to they don’t
    14:35
    want to use I don’t know why but like
    14:36
    what once I started using emoticons we
    14:39
    saw a higher version as well and I
    14:41
    assume that is because we don’t it
    14:44
    doesn’t look like an ad as much right
    14:46
    it’s more like a conversation instead of
    14:48
    being this this this typical hat I would
    14:51
    say so are you doing emoticons in your
    14:53
    in your title are you doing in the
    14:56
    comments where you put me motor actually
    14:57
    and it can be in the post in the
    14:59
    description above the actual link or the
    15:02
    description above the actual video so in
    15:03
    the main description of your ad very
    15:06
    cool and then are you doing meme videos
    15:08
    I know we’ve seen a lot of success with
    15:10
    mean videos as well yeah yeah we do that
    15:13
    we do that as well so while we use that
    15:14
    as well and one power trick if you have
    15:17
    for those of you who are doing video ads
    15:19
    if you were free you cannot even even to
    15:21
    record for example you’re on your iPhone
    15:23
    something like Bob Sapp so for example
    15:26
    we have some ads running words basically
    15:28
    just like a recording of a whatsapp
    15:30
    video or
    15:31
    we sent some text back and forth and
    15:33
    then exactly conversion really well as
    15:35
    well because it sort of grabs the
    15:36
    attention because they recognize the how
    15:38
    a cell looks so that’s pretty cool as
    15:40
    well that’s crazy
    15:42
    now back to the blog post so you’re
    15:43
    driving them so it’s basically from your
    15:45
    personal business page emoticons in the
    15:50
    description and driving them to your
    15:52
    blog how are you tracking how far they
    15:54
    read we’re using connect or Target for
    15:57
    that so using connectors which is one of
    16:00
    our own tools we can actually restore
    16:01
    your basically behavioral retargeting so
    16:03
    you can for example say well it’s a read
    16:05
    more than 25% then we’re going to create
    16:07
    a custom audience on Facebook for just
    16:10
    those people and then we can just
    16:11
    retarded that specific group of people
    16:13
    or for example if they spend more than
    16:15
    one minute on reading these articles
    16:17
    then we create a returning audience and
    16:19
    then you know we can return them on
    16:20
    Facebook very cool
    16:22
    so obviously starting off premiered with
    16:26
    video ads on your use and emoticons yeah
    16:29
    what are some of the other tips and
    16:30
    crazy stuff you guys are doing that’s
    16:32
    really getting a ton of ROI for you
    16:33
    yeah well it’s funny the one thing I
    16:36
    learned from Russell and that is to tell
    16:39
    stories because when I started running
    16:41
    and running ads I was writing it with
    16:44
    the idea that I was actually writing an
    16:46
    ad and that did not go well and if you
    16:48
    love to doing that right so they’re
    16:50
    trying to trying to engage people like
    16:52
    what the benefits are or like whatever
    16:54
    like it’s it’s a difficult ad like it’s
    16:56
    so sale seeing what not even though
    16:57
    they’re trying to hide it but it still
    16:59
    is so I change that into writing
    17:01
    especially for old audience it’s just
    17:03
    writing a story right and like the first
    17:06
    couple of sentences just to get the
    17:08
    attention so for example one of my one
    17:09
    of my ads would start like something
    17:11
    like I remembered like yesterday I was
    17:13
    crying like a little baby I checked my
    17:15
    phone out like I woke up check my phone
    17:16
    and every walls an email from Google and
    17:18
    they shut down all my accounts like I’m
    17:20
    I remember exactly how I felt about what
    17:22
    a disaster like like it that’s how I
    17:24
    write my ads right and I try to get
    17:26
    people into into that story instead of
    17:28
    just trying to sell them right away and
    17:30
    I’ve noticed that
    17:31
    writing compelling stories is especially
    17:35
    for coal audience is way more effective
    17:37
    super super cool tell me how long are
    17:39
    your videos and that’s one of the big
    17:41
    things I always get asked how long
    17:42
    should a video be as video app yeah
    17:45
    actually have funny story so I always
    17:47
    like when we started out and I was doing
    17:49
    video ads and they were converting
    17:50
    insanely well so otherwise and I thought
    17:53
    I had it all figured out and I thought
    17:55
    they were converting because my videos
    17:57
    were great those videos were like five
    17:58
    five minutes longer roughly and at some
    18:01
    point I had a call with Facebook they
    18:03
    always do like a regular call to see if
    18:04
    now if things go well things like that
    18:06
    and he actually like he said hey let’s
    18:08
    go over your stats for a moment and I’m
    18:10
    Larry sure let’s do it right and he said
    18:12
    like like do you know how long your
    18:14
    what’s the average time spent on your
    18:17
    video and I’m like no no idea and as a
    18:19
    patella point I never checked it right
    18:21
    and the average I believe it was like
    18:22
    five or six seconds and I was like what
    18:24
    that like all the fans I thought it was
    18:27
    because the video so at that time I
    18:30
    realize it’s not really as much about
    18:34
    like it’s not just about the video
    18:35
    obviously Facebook prefers video as well
    18:37
    because people stay stay on their
    18:39
    platform even though you’re still
    18:40
    spending money that could click through
    18:42
    but a lot of them they won’t so that’s a
    18:44
    good thing for phasing that makes it a
    18:45
    bit cheaper but also just there’s people
    18:47
    who like video and those people who like
    18:49
    to read so and make sure that this story
    18:51
    that is in the actual video is also in
    18:53
    the actual app I can description above
    18:55
    it right so people if they want to read
    18:56
    they can just click on continue reading
    18:58
    and they really if they want to see the
    19:00
    video that’s fine as well and that way
    19:01
    you sort of capture both and in terms of
    19:04
    how long the video should be I’m not
    19:05
    sure how long they should be the minor
    19:07
    roughly usually between like either two
    19:09
    or three minutes or four five so in that
    19:12
    area just I just go to flow when I
    19:14
    record it and um yeah upload it to
    19:16
    Facebook awesome so are you are you
    19:18
    making sure that you have all the sub
    19:20
    all the text in there as well on the
    19:21
    video yes yes yeah yeah definitely like
    19:24
    I’m usually initially not once again
    19:26
    because I just want to go fast fast fast
    19:27
    and so I’m not going to do it for every
    19:30
    single video first I want to get a
    19:31
    little bit of data so I know which ones
    19:33
    are not cooperating anyway I’ll just
    19:34
    remove those before before doing that
    19:37
    very cool so what services are used to
    19:40
    put all the text into your videos
    19:42
    actually good one my team data but I
    19:44
    believe we actually upload it to YouTube
    19:47
    and then get it and then downloaded from
    19:49
    YouTube because they actually they’re
    19:50
    doing a way better job on actually
    19:52
    converting text to like audio to text so
    19:55
    actually using huge of them downloading
    19:57
    the CSV
    19:58
    from them and making a little couple of
    20:00
    changes manually and then blowing that
    20:01
    to fail oh very cool I had never that’s
    20:04
    awesome idea did you’re right I’ve heard
    20:06
    I’ve seen YouTube’s video YouTube’s
    20:08
    transcriptions are a lot better than
    20:09
    than or exactly you can export them and
    20:12
    then upload them to places to collect so
    20:16
    I know you’ve got a ton of stuff that
    20:18
    you’re doing
    20:18
    tell me with this with the products and
    20:21
    things that you’re looking at or most of
    20:22
    yours physical products are most these
    20:24
    information products are you finding
    20:26
    different strategies work better on
    20:27
    Facebook Ads for either physical versus
    20:29
    information products oh my
    20:32
    everything I’m selling is actually
    20:33
    silver so i’m not selling physical
    20:36
    products and not selling information
    20:37
    products as such although i like i think
    20:41
    a lot of the angles a lot of the things
    20:43
    will be exactly exact in between info
    20:45
    products for it so far products is just
    20:47
    like it’s both digital right but like i
    20:50
    haven’t sold I have sold critical parts
    20:52
    in the past and but I’m not doing it
    20:55
    right now but I noticed when I was doing
    20:56
    it like when I was selling for some
    20:58
    t-shirts for like 10 15 dollars then
    21:00
    everything I just described will be
    21:02
    completely different right because I’m
    21:04
    selling products for like a couple
    21:05
    hundred dollars up to a thousand dollars
    21:06
    a year and you know people don’t buy
    21:10
    that right on the spot but if you have a
    21:12
    cool t-shirt or something that is you
    21:14
    know just ten dollars you don’t have to
    21:16
    get home to a one-hopper but you don’t
    21:17
    want to you don’t have to add you don’t
    21:19
    have to like target them again let them
    21:22
    read your content and then retarget them
    21:23
    like for a ten dollar product I will go
    21:25
    straight for the kill right you want to
    21:27
    you want to make sure that it’s like
    21:29
    then in that case it could be an ad
    21:30
    right it could actually be an ad as long
    21:32
    as your targeting is right so yeah
    21:35
    there’s different different strategies
    21:36
    for every pricing level on set so your
    21:39
    price points primarily you know 100
    21:41
    bucks to a thousand dollars your top a
    21:42
    deal is that right yeah couple on the
    21:44
    door a couple of the year to a thousand
    21:46
    a year yeah so with that kind of walk
    21:49
    you through your campaign then you can
    21:50
    start off first of all when you’re
    21:52
    warming them up with the blog marketing
    21:54
    and after you get them warmed up then
    21:57
    you go to the video all right yeah evil
    21:59
    and we good multiple like we have the
    22:01
    very first step would be a to be the
    22:02
    blog but we also have some various
    22:05
    content only videos which could either
    22:08
    be Justin you’re doing with some
    22:09
    a facebook life right just on my phone
    22:11
    and then we like if we see that that
    22:14
    people are liking people are actually
    22:15
    enjoying it then we target more broadly
    22:17
    and I’m from there we actually reach
    22:19
    target those who watched at least X
    22:21
    amount of time of the actual the actual
    22:24
    video and then and so then it goes up to
    22:26
    the second to the second step which is
    22:28
    video ads for it we’re trying to get
    22:31
    them to sign up for the webinar but
    22:32
    we’re also using that also to as the
    22:35
    first step right so part of it goes to
    22:37
    the other ones but we’re also targeting
    22:38
    two loop areas look like audiences
    22:40
    straight to that video average gets them
    22:42
    into the webinar so they sign up for the
    22:44
    webinar and then you know they normally
    22:47
    do some retarding apps or like depending
    22:48
    on what are they join the webinar
    22:50
    depending on whether they check the
    22:52
    visitor to checkout place because that
    22:55
    depending on where there have been um we
    22:58
    were targeting them and if anyone wants
    23:00
    that like if someone wants to create a
    23:02
    google retargeting after a product but
    23:03
    you don’t have the creative be what to
    23:05
    write
    23:06
    here’s a good one like what you need to
    23:07
    do first is ask some people some
    23:09
    customers of your what they think of
    23:10
    your product like gather some
    23:12
    testimonials and then you create a
    23:14
    carousel ad on Facebook which is like
    23:16
    the the one the slide where you have
    23:18
    like multiple elements right and what
    23:20
    you do is you for every image you just
    23:21
    upload their face that’s it just their
    23:23
    face and so you have like very scary
    23:25
    sort of like various phases of your
    23:27
    customers and then in the little in the
    23:29
    small description below you have
    23:30
    something like you know I mean what all
    23:34
    the testimony was has to be sure because
    23:35
    you don’t have much much to actually
    23:37
    want effect to pick the best one and
    23:38
    then you totally add in the description
    23:40
    which is something something like say
    23:42
    something like hey notice you checked
    23:43
    out a viral awesome by the way here’s
    23:46
    what here’s what I thought across my
    23:48
    current customers are saying about this
    23:50
    and it’s not a picture or sales or
    23:52
    anything like that but we’ve seen that
    23:54
    convert insanely well and saying well
    23:56
    and over the everything doesn’t matter
    23:57
    which testimony to click on they’ll
    23:59
    always go to your sales page I love that
    24:01
    that’s fantastic I could say we’ve seen
    24:03
    that there’s nothing better than social
    24:05
    proof and people love especially if
    24:08
    they’re looking at a product want to
    24:09
    hear what other people said about it
    24:10
    that’s really a cool idea
    24:11
    so are you going to that is it a video
    24:14
    testimonial or is it a written
    24:15
    testimonial depends on what you can get
    24:18
    we have both I haven’t been
    24:20
    though so if I have a video all I had a
    24:22
    video in there but it’s just an image
    24:24
    I’ll just upload the image like the face
    24:26
    image of that his or her face yep very
    24:29
    cool well awesome look I know you got a
    24:32
    ton going on these days so tell me any
    24:34
    other tips and tricks before I let you
    24:35
    go who I would say not like if you’re
    24:40
    listening to me like haha one of all
    24:41
    these things like that like don’t like
    24:44
    big one us gentleman and then go to the
    24:47
    next one right like if you want to have
    24:49
    one tip what you can do right now today
    24:51
    you just pick up your phone and start
    24:53
    doing Facebook lines like every single
    24:55
    day practice your story practice your
    24:56
    message and you can use those exact same
    24:58
    videos as your video ads right you can
    25:01
    just record them right now you don’t
    25:02
    have to spend a lot of time on writing
    25:04
    the script just go with the flow and
    25:05
    then as you go along you start to learn
    25:07
    things and then you know you add things
    25:09
    on your on your list what you want to do
    25:11
    but you don’t want to add a multi or
    25:12
    list the same day because yeah that’s
    25:15
    not going to work man I absolutely love
    25:18
    that I can tell you welcome we are you
    25:21
    know we’re talking about this inner
    25:22
    circle while back and that was the
    25:24
    importance of just doing a 30 day
    25:26
    challenge as far as Facebook live every
    25:27
    day for 30 days and I I said up a
    25:31
    different page literally did that and I
    25:33
    was shocked at a couple of inmates that
    25:36
    I learned one of those things was how
    25:38
    bad I wasn’t telling stories right off
    25:41
    the bat you feel like talking about all
    25:42
    of that
    25:42
    but more importantly it allowed me the
    25:44
    opportunity really learning my voice and
    25:48
    of being able to find out what worked
    25:50
    and I was able to get feedback from
    25:52
    people and it was really I’m a huge huge
    25:54
    believer Becca I would probably continue
    25:57
    to do that on a regular basis of trying
    25:58
    to do at least a Facebook live a day for
    26:02
    no other reason that just really to try
    26:04
    to understand your voicing to get your
    26:06
    voice to get a Dana once again yeah yeah
    26:09
    oh I love you know what the same thing
    26:10
    right you’re just learning what works
    26:12
    what doesn’t work and you’re not doing
    26:14
    that to get results right away because
    26:15
    you look you’re doing that because you
    26:17
    know it’s going to help you in the long
    26:18
    term I love that great great advice well
    26:21
    we’ll go I know a lot of people on our
    26:24
    side of use your software both borrow
    26:26
    and connect IO if a person wants to find
    26:28
    out more about you how do they reach out
    26:29
    to you where should we send up to you
    26:32
    can definitely find me on Facebook
    26:34
    somebody reach out to me is actually
    26:36
    true of viral calm and connect IO IO as
    26:39
    well like I don’t have a huge probably
    26:41
    but I don’t have a personal website so
    26:44
    it’s either through a viral or through
    26:46
    connect il or you can find me on play
    26:48
    because well obviously if you search
    26:49
    from a you’ll find my own bass and I’ll
    26:50
    do it
    26:51
    baby lives I’ll share more strategies
    26:52
    and things that are working for me so
    26:55
    definitely look at will go to cry on
    26:57
    Facebook as well that is going to ask
    26:59
    again I’ll make sure we have links down
    27:01
    in the show notes for everybody to links
    27:04
    to up viral calm and connect ioio and
    27:07
    also will go w IL co and then last name
    27:11
    is de and space k r e IJ so Susanna
    27:17
    clean alright guys thank you so much
    27:19
    Wilco I appreciate I know you’re on the
    27:21
    other side of the world for me time zone
    27:22
    wide so I know it’s late where you’re at
    27:25
    I really really appreciate you taking
    27:26
    time evasive we have this intro and I’m
    27:28
    happy to share them valuator thanks but
    27:30
    I’ll talk to you real soon
    27:31
    suck some money thanks for listening to
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    puddle hacker radio podcast if you’d
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    like to be notified anytime we release a
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    new episode just subscribe over at
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