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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio you guys are
00:20
for a crazy ride today you have the
00:21
opportunity of bringing on one of my
00:23
dear friends who has been just crushing
00:26
it on Facebook ads but he’s also been
00:28
creating a ton of software and things
00:29
this will go to Cray let go look into
00:32
the show thanks man glad to be here so
00:36
you’ve created your founder up viral and
00:38
of connect IO and I know you’ve just
00:40
been killing it with just a ton of
00:42
Facebook stuff and I always get asked
00:44
all the time you know how I did this
00:46
whole Facebook thing how to make this
00:47
thing work so let’s kind of just dive
00:49
right in and don’t tell people what
00:51
you’re up to these days and what what’s
00:53
working on Facebook and what’s not
00:55
Sherman so yeah like you said we I run
00:58
two software companies a one is viral
01:00
the other one is connect il and that one
01:02
is all about Facebook Ads but funnily
01:04
enough like the main thing or one of the
01:07
main ways that we are driving traffic
01:09
and getting customers into our business
01:11
is also using Facebook Ads
01:13
and to be honest I’ve neglected it for
01:16
quite a while because I’ve been always
01:18
been focused on all the traffic
01:19
strategies I think it’s been pretty much
01:22
the same as a lot of people right it’s
01:23
sort of that scary thing because you
01:25
need to spend a lot of money on it
01:26
before you would ever even get results
01:28
but at some point I just made a judgment
01:30
call of like hey like I’m going all and
01:32
I’m going to make this work one way or
01:34
another and that’s been the best thing
01:37
ever like it’s like it’s in the back of
01:40
always depending on affiliates who would
01:42
promote my products and here they will
01:43
or they wouldn’t but either way like I
01:45
had to ask them usually I was always
01:47
depending on other people’s businesses
01:49
right so it’s not the best way to grow a
01:51
bit and so once it started down I wants
01:53
to start tapping into Facebook ads and
01:56
once I got it to convert I mean in the
01:58
end it’s all it all matters about wanted
02:00
oh there’s only one thing of matters
02:01
right your ROI I mean I see people ask I
02:03
talk about I go how many likes you have
02:05
and all this kind of thing like that
02:06
doesn’t matter it’s all about ROI how
02:09
much do you put in and how much are you
02:10
getting out of it and in the end that’s
02:12
the only thing
02:13
really matters right so yeah one like if
02:16
we’re talking specifically about what
02:18
works
02:19
video ads they are caressing it right
02:22
now for us we love video ads but at the
02:25
end of the day if people really want to
02:27
like dive into face against and then not
02:28
sure how to get started or they’re not
02:30
getting it to work usually the main
02:32
thing that is wrong is actually what you
02:34
guys talk all about and that is to get
02:36
your funnels to convert because like you
02:38
you can get Facebook like Facebook Ads
02:41
you have to spend money for it but right
02:42
so let’s say you you you you you willing
02:45
to spend a dollar click for example I
02:47
mean you can really take that down so
02:49
much right you cannot you wouldn’t be
02:50
able to get that down to eccentric like
02:52
however how much you earn on every click
02:54
that’s like there’s a literally no limit
02:56
to that right so like portal running
02:59
Facebook as successfully it’s all about
03:01
making sure your stuff converts so it’s
03:03
really like a battle of between details
03:06
to do things together I would say you
03:08
know well I think that’s awesome
03:10
one things haha we’ve talked about this
03:12
a ton in the past and that is you don’t
03:14
have a real business until you can buy
03:15
traffic and I’ve seen this happen so
03:18
many times but obviously we we do a lot
03:21
of dream 100 strategies we’re in the
03:23
process right now creating a massive
03:24
dream 100 campaign for a huge event we
03:26
have here in September but at the same
03:29
time a lot of it also could comes down
03:32
so you gotta be able to spend money in a
03:33
business and kind of goes back to what
03:35
you were saying as far as the whole
03:36
chicken in the egg type of thing goes
03:38
well I got it to spend money I want to
03:40
make money and I need to funnel it
03:41
converts and all that kind of stuff so
03:43
what is a as you kind of take a look at
03:46
a business from Facebook standpoint when
03:49
do you start actually buying Facebook
03:51
Ads do you buy them right out the gate
03:52
do you actually I mean have what’s
03:54
what’s your testing strategy I mean I
03:56
know you guys doing some serious
03:58
campaigns and do it a lot as far as
03:59
Facebook goes so what how does it person
04:02
first of all get started with Facebook
04:03
ad let’s start there yeah well sure so
04:06
you asking like when you get stolen when
04:08
you start running phase again and I
04:09
think that would first of all really
04:11
depends on what your budget is and how
04:13
fast you wanna you wanna implement
04:15
because obviously like you can you can
04:17
you can spend time and you can spend
04:18
money writers like did you spend time we
04:21
spend money so if you don’t want to
04:22
spend as much money then you want to
04:24
then you’ll need to spend more time
04:26
right so that means that you’ll need to
04:27
make sure that you have something that
04:29
converts you’re going to ride with
04:30
different traffic strategies and you get
04:32
like you get your data from there and
04:34
obviously you need to have something to
04:36
sell right that’s always like yeah
04:38
you’re better need to sell a service or
04:39
a product or even if it’s an affiliate
04:41
product but you need to sell something
04:42
you need to get your money back so like
04:45
for me right now now I’m actually
04:47
confident that that Facebook Ads will be
04:49
profitable so right now if I would start
04:51
something new I would start driving
04:53
Facebook ad right away even though I’m
04:55
one of us ensure that everything I spend
04:57
initially I will not make a profit on I
05:00
will like I will not make a profit on
05:02
that but what I’m actually buying is
05:04
data right I’m actually testing out
05:06
which video ad will actually work what
05:08
headline would actually work and also on
05:09
for example on my on my on my website
05:11
like which up in front of would actually
05:13
come for it right so I start I’m making
05:15
a buy data right so initially it’s not
05:18
even about making money but like I said
05:20
that like it’s really depending on where
05:22
you are at at your business whether
05:24
you’re fine with like I’m you know
05:26
spending a thousand or maybe even two
05:28
thousand dollars on just getting data
05:30
because if you’re not then you want to
05:31
make sure that you’re fine tune
05:33
everything even more and you’re already
05:34
asking people around you like do you
05:36
think this will be good like you want to
05:38
be more comfort than what you’re
05:39
actually doing so that you can get to a
05:41
good you can get to profitable ads
05:43
faster or at least maybe not faster but
05:46
like by spending or not as much money I
05:49
would say does that make sense
05:50
oh man makes so much sense I think this
05:52
the part I like most about what you said
05:54
they’re welcome that’s the idea as far
05:55
as you’re buying data because so many
05:58
times people will talk about all I’m
05:59
going to do this we’re gonna bring in
06:01
customers all these I want their opinion
06:04
on this want their opinion on that and
06:05
from our experience what we found is
06:08
unless the person’s willing to take
06:09
their credit card out and buy something
06:11
that’s the only time I actually know
06:13
that something really works they can
06:15
tell me oh yeah I love your headline oh
06:17
yeah I love I think this funnel is going
06:18
to be great but until someone actually
06:21
takes their credit card out and buy
06:22
something that’s the only time I know my
06:24
funnel really works it’s my own time I
06:26
know my AdWords it’s so I think the idea
06:28
the fact that you’re looking at this as
06:30
I’m buying data and again you’re going
06:32
to get business on it you got to be
06:33
willing to invest and you’re totally
06:35
right it’s either time or money and
06:37
unfortunately I it’s so much easier
06:40
to be able to start with the money
06:41
aspect time just takes a bunch of time
06:44
and if you got it that’s great but I
06:46
think even for a small investment of a
06:49
thousand bucks you can buy a ton of data
06:52
it’s exactly exact and obviously need to
06:55
be prepared to actually execute it on it
06:57
right because like data is just data but
07:00
you need to use information actually
07:01
implement right so you want to be on top
07:03
of it it’s not something that you set up
07:05
now and you know we’ll just let it run
07:06
for a month and then we’re going to see
07:08
what works now you actually want to be
07:10
in the trenches you want to make sure
07:11
like you’re going to check what do ad
07:13
would actually work what headline but I
07:14
could work like you want to make changes
07:16
to your opt-in page right away if you
07:18
see it doesn’t convert don’t think that
07:20
it will suddenly suddenly start working
07:23
I mean data does not lie I mean
07:24
everybody else life data doesn’t lie so
07:26
if it’s not working you fix it you
07:28
change it and just to give you an
07:30
example and this is actually might
07:32
actually be good strategy for those who
07:33
are for example doing video ads just as
07:35
an example to what level we’re actually
07:36
doing that right so a couple weeks ago I
07:38
was setting up a new campaign so I
07:41
wanted to I wanted to record a couple
07:42
new video so what I did is I shot the
07:45
first I wrote down four completely
07:47
different angles for the video right
07:49
script them all out and these were not
07:52
small changed right if it’s just a small
07:53
change you’re not going to see that much
07:55
of difference so there were like four
07:57
completely angles I basically touched on
07:59
various different benefits of the extra
08:01
product like they were a completely
08:02
different right so I had four different
08:03
scripts and I recorded each of those
08:06
original scripts I actually recorded two
08:08
videos one in my living room more like
08:11
casual and the other one which was in a
08:12
studio which is like super slick and
08:14
more professional right I’m once again
08:16
all that I’m the whole purpose of that
08:18
while I’m creating these eight videos
08:20
and like for 10 scripts eight videos
08:22
it’s just to get to get a sense of like
08:24
what work so after a while we saw like
08:26
alright be casual videos in my living
08:29
room they actually work better and out
08:30
of these four scripts one of them stood
08:33
out as well so obviously we didn’t stop
08:35
there right so then we took that video
08:36
and we looked at the data and I saw that
08:39
the average watch time is actually just
08:41
a couple of seconds right because
08:42
Facebook always they had like an
08:44
out-of-place a lot of people they
08:45
started watching it but like most people
08:47
that will just look at the very first
08:49
couple of seconds right so you don’t
08:50
want to make a slow introduction
08:53
after 10 seconds maybe your your
08:55
mentioning your hook now right away
08:57
first thing you’re saying
08:58
first thing you’re doing on your screen
08:59
you need to hook them into your video
09:01
right so what we did we took that one
09:03
winning video and all I did is I edited
09:06
the first five seconds of the video so
09:08
different variations for the first five
09:10
seconds just to tweak it even further
09:12
see what introduction Excel works best
09:14
and that’s just an example of like how
09:15
we like have a have a process of like
09:17
systematically test out what script will
09:21
reverse backs what what background works
09:22
best what what what first couple of
09:25
seconds work best and while doing that
09:27
we’re also tweaking like our opt-in
09:29
signup page like like you can go really
09:31
in depth and yes it sounds like a lot
09:34
but the return is just is insane and
09:37
that and I believe that’s actually the
09:39
level that you should be playing it if
09:40
you really want to like get great great
09:44
on rise I would say we’ll go I love that
09:47
idea I see so many people when they’re
09:48
actually testing things they do these
09:51
minor tweaks and I think that’s gonna
09:52
make that big difference I think I love
09:54
the idea that you’re doing totally
09:56
totally different scripts and really
09:59
just trying to figure this thing out and
10:00
then completely different recording
10:02
styles I mean that’s the only way you
10:03
can actually test it especially you
10:05
first get started when you don’t know
10:07
exactly what’s going to work that is a
10:09
fantastic way of buying data because
10:11
here I’ve got literally eight different
10:13
videos how long did you run those video
10:14
campaigns before you got the data
10:16
um I think just around a week or five
10:20
days something like that it’s at your
10:22
normal test time about five seven days
10:24
it depends actually on how much how much
10:27
we spend on it and how much also I’ve
10:28
got time myself as well so because I
10:31
like to check those the stats myself as
10:33
well so it depends but yeah well usually
10:37
like it depends on the day that’s all I
10:38
get there’s a really small difference
10:40
then also you might want to take longer
10:41
but it’s like a big difference you’ll
10:43
see right away and obviously like if
10:45
there’s a really small difference then
10:46
it doesn’t necessarily mean that I’m
10:48
going to test it out for like weeks and
10:49
weeks because I know like oh right the
10:51
difference is not that big I’ll just go
10:52
for one and you know keep on going go
10:54
and go I mean it’s all about speed as
10:56
well I mean theory is nice and all but
10:58
and as you know it’s all about
11:00
implementation taking fast action as
11:02
well which is one of things that always
11:03
love that you you are one of the fastest
11:05
action takers out there
11:07
so I just love I mean you seriously do a
11:09
ton of quick stuff so tell me now is
11:12
you’ve got the video what what you guys
11:14
do next
11:15
so we actually tested out various
11:18
various funnels all right so the first
11:20
thing like when I started out doing
11:21
Facebook ads I went for it yeah the
11:24
three-part video sequence right like
11:26
figure 1 and you get the day in the next
11:28
video and day number 2 in the next video
11:30
and the day later and that like when
11:33
people are on Facebook in it like for
11:35
starters they’re not waiting to be sold
11:37
- right and no it’s not like oh you’re
11:39
just going to put it for product product
11:40
in front of them and they’re going to
11:41
buy it so you want to sort of make sure
11:43
they’re aware of the of the of the thing
11:45
that you have and make sure they’re
11:46
aware of the problem that they have that
11:47
you’re actually solving so and secondly
11:49
like even if you’ve grabbed their
11:51
intention even if they signed up for for
11:53
example your your opt-in page your
11:55
signup page then like then you’re brand
11:58
new to them like they’ve never seen you
11:59
before so you know like it’s hard to get
12:01
to capture their attention from multiple
12:03
days in a row right so for me that
12:06
didn’t work and I realized that we need
12:08
to basically go for the close quick more
12:12
quickly I’m so tested out a bunch of
12:14
things and one of the things we’re doing
12:15
right now is we’ve got various automated
12:18
webinars running so that right away they
12:20
assign them to actually go to an
12:21
automated webinar and that’s where they
12:24
can actually become a customer so we’re
12:26
not waiting until like a couple of days
12:27
we’re the same day we’re trying to
12:29
convert them into a customer however we
12:31
are doing some like even before this app
12:34
we do have various other ads which is
12:36
just about value in just about content
12:39
so either we are running ads for a very
12:41
blog post that we that we created
12:43
written blog post which are super
12:44
relevant to the webinar that we have
12:46
after and then we send we target those
12:48
read those and actually what we do is we
12:51
target everyone who has read at least
12:53
50% of that article so if it just go to
12:56
the darlin and not really interested
12:57
then we don’t retargeting but as soon as
12:59
they read more than 50% which we do
13:02
using connect with target then we then
13:05
we target the actual ad within which we
13:07
actually trying to make a make a bit of
13:09
money right so usually it’s not just one
13:11
actually it’s like a series of various
13:13
ads that we’re running in order to get
13:14
people from you know from not know much
13:17
at all to to do the
13:19
aware and being aware of the problem you
13:21
have in our solution and then eventually
13:23
to become a customer so on your on your
13:26
blog ad is is that a video ad to a blog
13:29
or to that image blot is an image sent
13:31
blog what’s your ad like back yet for
13:34
those are motives images right and I
13:36
really just shared that from my facebook
13:40
page which is over there business page
13:42
of accusing my personal name and that’s
13:43
also an interesting thing is that when
13:45
when we throw the people cold in other
13:47
words when people have never heard of us
13:49
before the very first ad when we run ads
13:51
from for example a viral or from connect
13:55
IO in other words from a business name
13:56
they don’t seem to convert as well and
13:59
then we changed it to the running ads
14:01
from my name which is still a business
14:02
space but it’s using my name my face on
14:04
it as well and that works so much better
14:07
which makes sense once again because
14:08
people are not a Facebook to be sold to
14:10
and as soon as you see a low going to
14:12
see a business name they really know
14:13
it’s an ad and if you actually you know
14:16
you’re using your own page and you’re on
14:17
a name then you sort of fall through the
14:20
cracks and while doing that and not a
14:22
good trip a trip for everyone who’s
14:24
listening use emoticons seriously like
14:27
it’s the best thing ever because
14:29
normally like most businesses they don’t
14:31
use emoticons in their ads because you
14:33
know it’s like they want to they don’t
14:35
want to use I don’t know why but like
14:36
what once I started using emoticons we
14:39
saw a higher version as well and I
14:41
assume that is because we don’t it
14:44
doesn’t look like an ad as much right
14:46
it’s more like a conversation instead of
14:48
being this this this typical hat I would
14:51
say so are you doing emoticons in your
14:53
in your title are you doing in the
14:56
comments where you put me motor actually
14:57
and it can be in the post in the
14:59
description above the actual link or the
15:02
description above the actual video so in
15:03
the main description of your ad very
15:06
cool and then are you doing meme videos
15:08
I know we’ve seen a lot of success with
15:10
mean videos as well yeah yeah we do that
15:13
we do that as well so while we use that
15:14
as well and one power trick if you have
15:17
for those of you who are doing video ads
15:19
if you were free you cannot even even to
15:21
record for example you’re on your iPhone
15:23
something like Bob Sapp so for example
15:26
we have some ads running words basically
15:28
just like a recording of a whatsapp
15:30
video or
15:31
we sent some text back and forth and
15:33
then exactly conversion really well as
15:35
well because it sort of grabs the
15:36
attention because they recognize the how
15:38
a cell looks so that’s pretty cool as
15:40
well that’s crazy
15:42
now back to the blog post so you’re
15:43
driving them so it’s basically from your
15:45
personal business page emoticons in the
15:50
description and driving them to your
15:52
blog how are you tracking how far they
15:54
read we’re using connect or Target for
15:57
that so using connectors which is one of
16:00
our own tools we can actually restore
16:01
your basically behavioral retargeting so
16:03
you can for example say well it’s a read
16:05
more than 25% then we’re going to create
16:07
a custom audience on Facebook for just
16:10
those people and then we can just
16:11
retarded that specific group of people
16:13
or for example if they spend more than
16:15
one minute on reading these articles
16:17
then we create a returning audience and
16:19
then you know we can return them on
16:20
Facebook very cool
16:22
so obviously starting off premiered with
16:26
video ads on your use and emoticons yeah
16:29
what are some of the other tips and
16:30
crazy stuff you guys are doing that’s
16:32
really getting a ton of ROI for you
16:33
yeah well it’s funny the one thing I
16:36
learned from Russell and that is to tell
16:39
stories because when I started running
16:41
and running ads I was writing it with
16:44
the idea that I was actually writing an
16:46
ad and that did not go well and if you
16:48
love to doing that right so they’re
16:50
trying to trying to engage people like
16:52
what the benefits are or like whatever
16:54
like it’s it’s a difficult ad like it’s
16:56
so sale seeing what not even though
16:57
they’re trying to hide it but it still
16:59
is so I change that into writing
17:01
especially for old audience it’s just
17:03
writing a story right and like the first
17:06
couple of sentences just to get the
17:08
attention so for example one of my one
17:09
of my ads would start like something
17:11
like I remembered like yesterday I was
17:13
crying like a little baby I checked my
17:15
phone out like I woke up check my phone
17:16
and every walls an email from Google and
17:18
they shut down all my accounts like I’m
17:20
I remember exactly how I felt about what
17:22
a disaster like like it that’s how I
17:24
write my ads right and I try to get
17:26
people into into that story instead of
17:28
just trying to sell them right away and
17:30
I’ve noticed that
17:31
writing compelling stories is especially
17:35
for coal audience is way more effective
17:37
super super cool tell me how long are
17:39
your videos and that’s one of the big
17:41
things I always get asked how long
17:42
should a video be as video app yeah
17:45
actually have funny story so I always
17:47
like when we started out and I was doing
17:49
video ads and they were converting
17:50
insanely well so otherwise and I thought
17:53
I had it all figured out and I thought
17:55
they were converting because my videos
17:57
were great those videos were like five
17:58
five minutes longer roughly and at some
18:01
point I had a call with Facebook they
18:03
always do like a regular call to see if
18:04
now if things go well things like that
18:06
and he actually like he said hey let’s
18:08
go over your stats for a moment and I’m
18:10
Larry sure let’s do it right and he said
18:12
like like do you know how long your
18:14
what’s the average time spent on your
18:17
video and I’m like no no idea and as a
18:19
patella point I never checked it right
18:21
and the average I believe it was like
18:22
five or six seconds and I was like what
18:24
that like all the fans I thought it was
18:27
because the video so at that time I
18:30
realize it’s not really as much about
18:34
like it’s not just about the video
18:35
obviously Facebook prefers video as well
18:37
because people stay stay on their
18:39
platform even though you’re still
18:40
spending money that could click through
18:42
but a lot of them they won’t so that’s a
18:44
good thing for phasing that makes it a
18:45
bit cheaper but also just there’s people
18:47
who like video and those people who like
18:49
to read so and make sure that this story
18:51
that is in the actual video is also in
18:53
the actual app I can description above
18:55
it right so people if they want to read
18:56
they can just click on continue reading
18:58
and they really if they want to see the
19:00
video that’s fine as well and that way
19:01
you sort of capture both and in terms of
19:04
how long the video should be I’m not
19:05
sure how long they should be the minor
19:07
roughly usually between like either two
19:09
or three minutes or four five so in that
19:12
area just I just go to flow when I
19:14
record it and um yeah upload it to
19:16
Facebook awesome so are you are you
19:18
making sure that you have all the sub
19:20
all the text in there as well on the
19:21
video yes yes yeah yeah definitely like
19:24
I’m usually initially not once again
19:26
because I just want to go fast fast fast
19:27
and so I’m not going to do it for every
19:30
single video first I want to get a
19:31
little bit of data so I know which ones
19:33
are not cooperating anyway I’ll just
19:34
remove those before before doing that
19:37
very cool so what services are used to
19:40
put all the text into your videos
19:42
actually good one my team data but I
19:44
believe we actually upload it to YouTube
19:47
and then get it and then downloaded from
19:49
YouTube because they actually they’re
19:50
doing a way better job on actually
19:52
converting text to like audio to text so
19:55
actually using huge of them downloading
19:57
the CSV
19:58
from them and making a little couple of
20:00
changes manually and then blowing that
20:01
to fail oh very cool I had never that’s
20:04
awesome idea did you’re right I’ve heard
20:06
I’ve seen YouTube’s video YouTube’s
20:08
transcriptions are a lot better than
20:09
than or exactly you can export them and
20:12
then upload them to places to collect so
20:16
I know you’ve got a ton of stuff that
20:18
you’re doing
20:18
tell me with this with the products and
20:21
things that you’re looking at or most of
20:22
yours physical products are most these
20:24
information products are you finding
20:26
different strategies work better on
20:27
Facebook Ads for either physical versus
20:29
information products oh my
20:32
everything I’m selling is actually
20:33
silver so i’m not selling physical
20:36
products and not selling information
20:37
products as such although i like i think
20:41
a lot of the angles a lot of the things
20:43
will be exactly exact in between info
20:45
products for it so far products is just
20:47
like it’s both digital right but like i
20:50
haven’t sold I have sold critical parts
20:52
in the past and but I’m not doing it
20:55
right now but I noticed when I was doing
20:56
it like when I was selling for some
20:58
t-shirts for like 10 15 dollars then
21:00
everything I just described will be
21:02
completely different right because I’m
21:04
selling products for like a couple
21:05
hundred dollars up to a thousand dollars
21:06
a year and you know people don’t buy
21:10
that right on the spot but if you have a
21:12
cool t-shirt or something that is you
21:14
know just ten dollars you don’t have to
21:16
get home to a one-hopper but you don’t
21:17
want to you don’t have to add you don’t
21:19
have to like target them again let them
21:22
read your content and then retarget them
21:23
like for a ten dollar product I will go
21:25
straight for the kill right you want to
21:27
you want to make sure that it’s like
21:29
then in that case it could be an ad
21:30
right it could actually be an ad as long
21:32
as your targeting is right so yeah
21:35
there’s different different strategies
21:36
for every pricing level on set so your
21:39
price points primarily you know 100
21:41
bucks to a thousand dollars your top a
21:42
deal is that right yeah couple on the
21:44
door a couple of the year to a thousand
21:46
a year yeah so with that kind of walk
21:49
you through your campaign then you can
21:50
start off first of all when you’re
21:52
warming them up with the blog marketing
21:54
and after you get them warmed up then
21:57
you go to the video all right yeah evil
21:59
and we good multiple like we have the
22:01
very first step would be a to be the
22:02
blog but we also have some various
22:05
content only videos which could either
22:08
be Justin you’re doing with some
22:09
a facebook life right just on my phone
22:11
and then we like if we see that that
22:14
people are liking people are actually
22:15
enjoying it then we target more broadly
22:17
and I’m from there we actually reach
22:19
target those who watched at least X
22:21
amount of time of the actual the actual
22:24
video and then and so then it goes up to
22:26
the second to the second step which is
22:28
video ads for it we’re trying to get
22:31
them to sign up for the webinar but
22:32
we’re also using that also to as the
22:35
first step right so part of it goes to
22:37
the other ones but we’re also targeting
22:38
two loop areas look like audiences
22:40
straight to that video average gets them
22:42
into the webinar so they sign up for the
22:44
webinar and then you know they normally
22:47
do some retarding apps or like depending
22:48
on what are they join the webinar
22:50
depending on whether they check the
22:52
visitor to checkout place because that
22:55
depending on where there have been um we
22:58
were targeting them and if anyone wants
23:00
that like if someone wants to create a
23:02
google retargeting after a product but
23:03
you don’t have the creative be what to
23:05
write
23:06
here’s a good one like what you need to
23:07
do first is ask some people some
23:09
customers of your what they think of
23:10
your product like gather some
23:12
testimonials and then you create a
23:14
carousel ad on Facebook which is like
23:16
the the one the slide where you have
23:18
like multiple elements right and what
23:20
you do is you for every image you just
23:21
upload their face that’s it just their
23:23
face and so you have like very scary
23:25
sort of like various phases of your
23:27
customers and then in the little in the
23:29
small description below you have
23:30
something like you know I mean what all
23:34
the testimony was has to be sure because
23:35
you don’t have much much to actually
23:37
want effect to pick the best one and
23:38
then you totally add in the description
23:40
which is something something like say
23:42
something like hey notice you checked
23:43
out a viral awesome by the way here’s
23:46
what here’s what I thought across my
23:48
current customers are saying about this
23:50
and it’s not a picture or sales or
23:52
anything like that but we’ve seen that
23:54
convert insanely well and saying well
23:56
and over the everything doesn’t matter
23:57
which testimony to click on they’ll
23:59
always go to your sales page I love that
24:01
that’s fantastic I could say we’ve seen
24:03
that there’s nothing better than social
24:05
proof and people love especially if
24:08
they’re looking at a product want to
24:09
hear what other people said about it
24:10
that’s really a cool idea
24:11
so are you going to that is it a video
24:14
testimonial or is it a written
24:15
testimonial depends on what you can get
24:18
we have both I haven’t been
24:20
though so if I have a video all I had a
24:22
video in there but it’s just an image
24:24
I’ll just upload the image like the face
24:26
image of that his or her face yep very
24:29
cool well awesome look I know you got a
24:32
ton going on these days so tell me any
24:34
other tips and tricks before I let you
24:35
go who I would say not like if you’re
24:40
listening to me like haha one of all
24:41
these things like that like don’t like
24:44
big one us gentleman and then go to the
24:47
next one right like if you want to have
24:49
one tip what you can do right now today
24:51
you just pick up your phone and start
24:53
doing Facebook lines like every single
24:55
day practice your story practice your
24:56
message and you can use those exact same
24:58
videos as your video ads right you can
25:01
just record them right now you don’t
25:02
have to spend a lot of time on writing
25:04
the script just go with the flow and
25:05
then as you go along you start to learn
25:07
things and then you know you add things
25:09
on your on your list what you want to do
25:11
but you don’t want to add a multi or
25:12
list the same day because yeah that’s
25:15
not going to work man I absolutely love
25:18
that I can tell you welcome we are you
25:21
know we’re talking about this inner
25:22
circle while back and that was the
25:24
importance of just doing a 30 day
25:26
challenge as far as Facebook live every
25:27
day for 30 days and I I said up a
25:31
different page literally did that and I
25:33
was shocked at a couple of inmates that
25:36
I learned one of those things was how
25:38
bad I wasn’t telling stories right off
25:41
the bat you feel like talking about all
25:42
of that
25:42
but more importantly it allowed me the
25:44
opportunity really learning my voice and
25:48
of being able to find out what worked
25:50
and I was able to get feedback from
25:52
people and it was really I’m a huge huge
25:54
believer Becca I would probably continue
25:57
to do that on a regular basis of trying
25:58
to do at least a Facebook live a day for
26:02
no other reason that just really to try
26:04
to understand your voicing to get your
26:06
voice to get a Dana once again yeah yeah
26:09
oh I love you know what the same thing
26:10
right you’re just learning what works
26:12
what doesn’t work and you’re not doing
26:14
that to get results right away because
26:15
you look you’re doing that because you
26:17
know it’s going to help you in the long
26:18
term I love that great great advice well
26:21
we’ll go I know a lot of people on our
26:24
side of use your software both borrow
26:26
and connect IO if a person wants to find
26:28
out more about you how do they reach out
26:29
to you where should we send up to you
26:32
can definitely find me on Facebook
26:34
somebody reach out to me is actually
26:36
true of viral calm and connect IO IO as
26:39
well like I don’t have a huge probably
26:41
but I don’t have a personal website so
26:44
it’s either through a viral or through
26:46
connect il or you can find me on play
26:48
because well obviously if you search
26:49
from a you’ll find my own bass and I’ll
26:50
do it
26:51
baby lives I’ll share more strategies
26:52
and things that are working for me so
26:55
definitely look at will go to cry on
26:57
Facebook as well that is going to ask
26:59
again I’ll make sure we have links down
27:01
in the show notes for everybody to links
27:04
to up viral calm and connect ioio and
27:07
also will go w IL co and then last name
27:11
is de and space k r e IJ so Susanna
27:17
clean alright guys thank you so much
27:19
Wilco I appreciate I know you’re on the
27:21
other side of the world for me time zone
27:22
wide so I know it’s late where you’re at
27:25
I really really appreciate you taking
27:26
time evasive we have this intro and I’m
27:28
happy to share them valuator thanks but
27:30
I’ll talk to you real soon
27:31
suck some money thanks for listening to
27:34
puddle hacker radio podcast if you’d
27:36
like to be notified anytime we release a
27:37
new episode just subscribe over at
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