Wizard of Ads BLOWS Our Mind – And Changes Everything - Funnel Hacker TV Ep 90

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:00
all right so what’s up everybody so this
00:03
week we are going to see the Wizard of
00:06
ads maybe Russell heard that I was going
00:10
to see the Wizard of ads and he said you
00:12
gotta film this whole thing dude you
00:13
should totally film it so here we go
00:17
what’s going on right now Stephen ah so
00:20
right now I am handing off the camera
00:22
that I’ve been using to film my portions
00:24
of fun on your TV and frankly a lot of
00:26
my product were you passing the gauntlet
00:29
up to mr. James fee frioli
00:31
[Music]
00:36
we’re going on a trip to Austin next
00:38
week and Russell’s like bring the camera
00:40
with you so that’s what’s happening
00:41
right now you’re literally in good hands
00:43
[Laughter]
00:45
James quickly realized he had never vlog
00:48
before but he vowed to figure it out
00:52
so here we go I’m here with the lovely
00:54
out of golden we also have fellow inner
00:57
circle member Jaime cross that’s the
00:59
founder of MIG soap and we are headed to
01:01
Austin Texas all right thar she goes
01:04
not even three seconds goes by and Jana
01:07
gets ahold of the camera alright you
01:10
guys so I have control of camera right
01:12
now and I just found out from James
01:14
Russell Russell said that the more
01:17
entertaining our section of this film is
01:19
the more camera time we’re going to get
01:21
so I think that this may be the most
01:23
mischievous episode of fun on Hacker TV
01:25
ever right Jamie are you in on the fun
01:28
we’re in on the fun Russell I’m sorry
01:30
I’m sorry
01:32
[Music]
01:45
are we gonna make it in the blackboards
01:50
in like 25 minutes thanks again for
02:02
flying with us
02:02
[Music]
02:10
all right so we are about to start our
02:12
traffic meeting everybody’s here and
02:13
guess who is on the airplane you do want
02:16
to miss me so he’s literally
02:25
[Music]
02:26
[Applause]
02:30
[Music]
02:30
[Applause]
02:34
all right so while we’re waiting for
02:35
Jamie’s grandma’s bag to come off the
02:37
carousel she’s gonna do the backpack
02:39
dance y’all y’all y’all so we just got
02:50
to the wizard Academy campus so this
02:52
place is like 30 acres outside of Austin
02:55
it’s huge I mean there’s like all these
02:57
buildings and everything but there’s
02:58
just one place where the classes are
03:00
it’s the tower hold on let me see see it
03:02
there right there like you can see the
03:05
tower
03:08
[Music]
03:18
that’s we’re gonna be having class
03:20
tomorrow so this The Wizard of ads is
03:22
this guy named Roy H Williams and he is
03:26
one of the highest-paid ad writers in
03:28
the world
03:28
like in some cases he gets paid eight
03:30
figures for just writing ad copy and
03:33
that’s why we’re here we’re checking
03:34
into our place they’ve got these little
03:36
on-campus housing we’re gonna drop our
03:38
bags off go grab dinner but first thing
03:40
tomorrow that’s when the wizardry starts
03:42
so super looking forward this I’ve been
03:45
dying to come to this classroom like
03:46
nine months now and it’s gonna be
03:49
amazing
03:50
[Music]
04:07
so wizard Academy has the largest
04:09
collection of Don Quixote art I think I
04:12
think in the world this is the gallery
04:15
down here on the first floor and today I
04:25
think we’re gonna be finding out what in
04:27
the world Don Quixote has to do with
04:31
creating amazing marketing storytelling
04:34
and ad copy that they do are just like
04:52
single malt scotch maybe in the western
04:56
hemisphere or something like that’s you
04:57
do whiskey
04:59
[Music]
05:10
we got special special access to the
05:14
whiskey ball so I’m headed up to the
05:15
whiskey ball right now I mean there’s a
05:17
chess set
05:18
I think 750 bottles of whiskey largest
05:23
collection I think somewhere in North
05:25
America or something like that it’s all
05:27
over the place big collection
05:34
[Music]
05:44
that is like the white wine of a whiskey
05:47
in this but magnitude percent the lowest
05:50
place
05:53
and now for a few takeaways like what is
05:57
this wizard Academy like what are we
05:59
doing
06:05
like facilitating marketing school but
06:08
interestingly enough that you’re working
06:10
themselves is all word of cops you’ve
06:13
gotta get invited to get here it’s like
06:14
super like pretty cool stuff
06:18
yeah yesterday they kind of blew your
06:19
mind they kind of blows my mind is
06:20
somehow after like 38 years they like
06:23
turn off the left hemisphere of my brain
06:25
and I stopped like thinking logically
06:28
and I feel amazing
06:29
so yesterday I may have had a feeling we
06:32
learned the power of the right
06:34
hemisphere of the brain and how like you
06:36
can really get information to people
06:39
like music like tempo like word tempo
06:44
and all this stuff and actually my one
06:46
of the left side of the brain this week
06:48
yeah I’m just like get that information
06:50
and there so today we’re gonna start
06:51
putting it into practice which is super
06:53
exciting and I think they just like Jedi
06:55
that information into my head because I
06:57
didn’t see it coming in I think the
06:58
waianae be heard in the morning hell
07:00
yeah they’ve wine lots of wine down
07:04
wine down there anyway so the I think my
07:12
biggest takeaway was that brands are
07:16
characters and the more interesting
07:19
characters have opposing like attributes
07:24
like how they think feel see the world
07:27
and things like that so they gave the
07:29
example of house the medical doctor that
07:31
was on the TV show like how he’s like a
07:33
super genius and diagnosing things but
07:36
he’s also super insensitive and and that
07:39
needs a drug addict and it’s like what
07:41
like and so you you like try and put it
07:43
all together in your mind and you can
07:46
because there’s all these opposing
07:48
attributes and everything and I said one
07:50
of the things that makes a brand super
07:53
interesting is to like think of it as a
07:55
character and make sure that the
07:56
attributes that are like most well-known
07:58
one that would be surprising and then
08:01
the one that’s some sort of flaw really
08:03
comes through so I
08:06
or yeah for things and yeah I thought it
08:10
was really sleepy here’s one see those
08:12
bears are absolute
08:13
to anybody drink writing for you the
08:16
videos that you’re meeting any way that
08:18
you’re communicating with your audience
08:19
you’re making sure that you pay all
08:21
those points and then switch them out so
08:22
that when people read it even though
08:24
you’re not actually charging them what
08:26
your those attributes are they feel
08:29
right like it’s all about the bank not
08:31
only the message but it’s feeling is
08:33
right feelings all right we’re gonna get
08:36
started
08:37
[Music]
08:55
all right so James just about there so
09:03
we’re actually on our way to record the
09:06
end so I’m gonna take you guys okay I’m
09:14
ready when you are
09:15
did you hear that Jimmy wrote a RINO
09:17
last night yep it’s true and while you
09:20
may not have saddled up on a two-ton
09:22
horn stampeding rhinoceros lately I bet
09:25
you’ve done something equally
09:26
unfortunate without even realizing it
09:29
see we’re guys like you and we know that
09:31
sometimes it’s easy to forget your
09:32
anniversary her birthday or any other
09:34
occasion that she needs to feel special
09:36
that’s why we created the Rose Club for
09:38
Men a simple to setup flower
09:40
subscription service that will keep you
09:42
from getting trampled by your own
09:43
forgetfulness all year long so don’t be
09:46
like Rhino riding Jimmy and take your
09:48
life in your own hands sign up today at
09:50
Rose Club for Men com yeah cool
09:54
there we go all right since this is a
09:56
single voice spot you got to have things
10:00
in there every so often along the way
10:06
what’s up everybody so we’re just
10:09
getting back we just got back last night
10:11
from our trip to Missouri Kadim e and
10:13
we’re back here in sunny but chilly
10:16
Boise so that’s what’s happening
10:19
[Music]
10:35
[Applause]
10:35
[Music]

Subscribe To The Funnel Hacker TV YouTube Channel And Russel will GIVE YOU…

:arrow_right: Instant Access To The “GeniusX Bootleg” Video That Was Never Authorized To Be Shown Online… (For FREE!)

Includes: HOW we build funnels… HOW we drive traffic… and HOW we make money online.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.